The Fit Funnel Guys Podcast - Tech made easy for your online fitness business Tyler Ryan|Bryan Houser|Luca Shelesky

This episode marks a new direction for the Fit Funnel Guys. Now we are going to share the struggles we’ve gone through as entrepreneurs so you can learn from our experiences. We are always going to be talking about how to improve your online business through tech, funnels, and all that. But those things are just a few parts of the entrepreneurial world and it would be a disservice to you if we didn’t share the whole package with you.
 
Our support systems have made all the difference for us. We found ours in Mastermind groups. Go out there and find one for yourself. Take control of your life and just do it. If you don’t, you’ll never be able to make the impact that you want.
 
If there’s anything you want us to talk about in upcoming episodes, including funnels or anything about the entrepreneurial journey (especially partnerships), shoot us a DM on Instagram and we will absolutely talk about it in a future episode.
 
Timestamps:
2:12 - The new direction for the Fit Funnel Guys
6:11 - Luca was talking shit and making poop more firm
15:48 - Bryan’s stagnant life onto being the entrepreneur convert
22:57 - Stepping into the world of Masterminds
28:05 - Go out and find your Luca
31:48 - Our personal life missions
48:28 - Our shared mission
50:30 - Take control of your life and take care of yourself
51:58 - The power of Fit Funnel Guys teamwork
 
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
 
We are the Fit Funnel Guys, online tech consultants and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech..and your life. Fit.

This episode is all about the infrastructure of your sales funnel. You may not have even thought about hosting, security, domains, or branding. We want to give you some awareness to all of those important structural pieces surrounding your funnel. This environment vital to building your brand and your image.
 
Not only do we give you a checklist of must-haves for your funnel, we also go over good practices for creating and managing your funnels effectively and securely.
 
This is the last episode in our first series: Creating a Winning Funnel. We created this podcast to help you with your business and allow us to help more entrepreneurs than we could possibly work with. We want to hear from you! DM us if we helped you in any way, or if there’s anything else you want us to talk about next week.
 
The Checklist:
Domain name Web server and hosting Security and SSL Branded email Data privacy and TOS  GDPR Compliant Privacy Policy Template: https://docs.google.com/document/d/1LmFDKyONqhuzN-DWPqBhVDGpOUSaxv9ZQF4sBfIS2Bg/edit?usp=sharing  TOS: google “terms of service generator”  
Timestamps:
0:15 - Luca’s Greece vacay
3:03 - Infrastructure intro and representing your brand with domain name
12:03 - Web server and hosting
18:48 - How often do we see clients who need full access hosting?
22:32 - Security and the impending restriction of credit card transactions over unencrypted connections
29:27 - Additional security - the robot army defending your server
38:35 - Branded email, brand congruency, and email deliverability
46:05 - Privacy policy and TOS
51:06 - Fit Funnel Guys good practices
 
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
 
We are the Fit Funnel Guys, online tech consultants and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.

In this episode, we go over everything you need to have 100% ready before working with a tech team to create an opt-in page or sales funnel. Use this as a quick reference checklist. Use it to help organize all your materials before delivery.
 
It’s easy to come to the tech team and expect them to hold your hand through the entire process. What we’re asking you to prepare here is not technical. If you're not familiar with everything on the list, you should invest the time to understand it.
 
This checklist is a small step for you. It will save time for your tech team so they can spend more time on making your funnel amazing. You will see a better end result and your tech team will love you for it!
 
The Checklist:
1. Sales Copy
Written sales copy document(s) for your pages with images included. 2. Product Files
All program files: PDFs, spreadsheets, audio, video, etc. 3. Assets
All images: images for sales pages, transformation pics, physique pictures, logos, ebook covers, product spreads 4. Logins
Account information for all of your relevant accounts: funnel platform, email service provider, domain registrar, payment gateway, custom domain email 5. Additional Info
Domain URL to deploy your funnel to Member’s area structure Model pages or sample pages for design  
Timestamps:
0:36 - Luca is in Greece but we’re doing an episode because this stuff matters
1:53 - Sales copy
3:11 - Product files
6:24 - Assets
10:58 - Logins
13:07 - Payment gateways, recent issue with Stripe
15:11 - Password privacy and security
18:30 - Additional Info
21:27 - Why all of this is so important
 
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
 
We are the Fit Funnel Guys, online tech consultants and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.

Entrepreneurs are often so concerned with getting customers and making that sale. It can be easy to forget about existing clients, some of their warmest leads. Don’t make that mistake!
 
Cultivate your relationship with your clients. Stand out with a unique, exceptional post-sale experience. Become a role model. build a following. Grow a community that you can sell to again and again.
 
In this episode, we brainstorm tons of ideas to inspire you to show your clients that you care about them. There are so many ideas in this episode that you can split test.
 
We’re getting close to the end of our first series: Creating a Winning Sales Funnel! DM us and let us know what you want us to talk about in future episodes or if you have an idea for a future series. We want to give you the most relevant, impactful information for your business.
 
Timestamps:
0:24 - Luca’s Greece photoshoot
4:30 - Thank you page recap
7:31 - Product delivery: membership sites
19:32 - Email sequences and broadcasts
33:19 - Using ads to stand out
39:28 - Other ideas to provide an exceptional post-sale experience
43:17 - Social media
51:31 - Gifting
54:47 - Customer support
 
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
 
The Series:
Overview Sales pages Opt-ins Checkout process Order bumps and upsells Thank you pages Post-sale client experience Infrastructure necessary for all this  
We are the Fit Funnel Guys, online tech consultants, and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.

Thank you pages are short and simple but don’t make the mistake of underestimating their importance and potential. Just because your prospect has made a purchase doesn’t mean you can pack up and go home.
 
The purpose of thank you pages is to deliver a fantastic post-sale experience so the customer knows exactly what to do next. This your opportunity to make a great first impression on what it’s like to buy from you so they want to do it over and over again. If you do this right, you might just have a customer for life.
 
Timestamps:
0:40 - Counting down the days until Luca moves out to California
2:14 - The importance of thank you pages
5:29 - What do we think are the most important parts of thank you pages
8:10 - Giving your customer their next step
8:45 - Thank you page models: pros and cons
11:54 - How to make people feel safe and secure in their purchase of your product
16:52 - Clickbank and membership sites
22:18 - Thank you page layouts and introducing another offer appropriately
36:33 - A quick note on tracking
 
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
 
The Series:
Overview Sales pages Opt-ins Checkout process Order bumps and upsells Thank you pages Post-sale client experience Infrastructure necessary for all this  
We are the Fit Funnel Guys, online tech consultants, and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.

Upsells are your chance to capitalize on buyer’s high and strike while the iron is hot. If you don’t have a fully-fledged funnel with upsells, downsells, and order bumps, you’re going to be leaving a lot of money on the table.
 
Every upsell needs to be treated a little bit differently. We discuss how to structure your offers on the levels of your entire funnel and each step of the upsell flow, going into psychology and page design as always. (For the first time ever, we didn’t mention anything about mobile optimization but that doesn’t make it any less important!)
 
Writing your own copy and don’t know where to start? Check out our copy structure template that we’ve gotten from great copywriters and have seen work time and time again.
 
We also talk about personal fitness: where we are now and what our goals are in the near future.
 
Copy Structure Template:
* Congratulations
* Resell Purchase
* Transition into a new program
* Reason why it works
* What you get
* Value build (what it’s worth)
* What you pay
* Why a discount?
* How I’m protecting your investment (risk reversal)
* Urgency / Scarcity / Exclusivity
* Here’s what you do now
 
Timestamps:
0:32 - Fit Funnel Guys personal fitness
5:55 - What is an upsell
10:30 - Order bump recap
16:35 - Upsell 1 and high-level page design
24:34 - What makes a good offer for upsell 1
32:11 - Downsells and how to craft them
42:49 - A common upsell framing mistake
45:54 - Upsell 2 and beyond
52:49 - Handling “yes’s” and “no’s”
57:23 - Copy structure template
 
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
 
The Series:
Overview Sales pages Opt-ins Checkout process Order bumps and upsells Thank you pages Post-sale client experience Infrastructure necessary for all this  
We are the Fit Funnel Guys, online tech consultants, and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.