The Fitness Marketing Agency Podcast Fitness Marketing Agency Limited

On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry. 
 
Key Highlights: 
What Jenz has done in the last 12 months to grow the brand.
How to track metrics within your fitness business and impact your financial decisions.
What you should be charging and how to set up your pricing for your fitness business. 
The referral culture within the fitness industry. 
How to build an environment in your business for your team to grow and improve.
Closing leads and consultations with the one-call close. 
Case studies from previous clients who have gone through a model switch. 


To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠
 
Connect with Fitness Marketing Agency on Instagram:
⁠https://www.instagram.com/fitnessmarketingagency/⁠
 
Connect with Jenz:
⁠https://www.instagram.com/coach_jenz/⁠
 
Connect with Gym Owner Network: ⁠https://www.instagram.com/gymownersnetwork/⁠
⁠https://www.gymownernetwork.com/⁠
 
Connect with MARCHON: ⁠https://www.instagram.com/marchon/⁠
⁠https://www.marchon.co.uk/⁠
 

In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he’s seen during his time in the industry comparing successful and not-so-successful facilities. 
 
Key Highlights:
 
The biggest mistakes Dan sees gym owners make.
 
Generating a steady profit and the difference that will make on your decision making. 
 
The mindset to adopt to achieve your goals. 
 
Selling your service and remembering why you are selling to your prospect. 
 
Steps to take to push further within your fitness business and knowing when things need to change. 
 
How to buy coaching from somebody.
 
What do successful people do in this fitness industry compared to those who aren't as successful. 
 
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
 
 
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
 





 


Connect with Dan
https://www.instagram.com/danaguilera__/
 
Connect with FBP
https://www.instagram.com/fitnessbusinessprofits/

In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses.
Key Highlights:
The layout of Jerome’s facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop)

Pricing, marketing and sales process of Madisons.

Importance of brand image including coaches, uniforms and staff.

Pros and cons of employed staff vs contracted and why he stepped away from coaching.

How he built a business from the perspective of a customer.

The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses.

Training programmes at Madisons between their SGPT and LGPT.

The process and challenges of building two different businesses at the same time and lessons learnt.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
 
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
 
Connect with Madisons:
https://www.instagram.com/madisonsofficial/
 
Connect with Jerome:
https://www.instagram.com/jeromebolze/
 
Connect with Mincka:
https://www.instagram.com/minckacoffee/
 

In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sales process, how they handle common objections and the one-call close, as well as how they discovered FMA. We delve into their personal lives and the sacrifices they have had to make to achieve their goals within their fitness business.


Key Highlights:
How Mark and Ray got into the fitness industry.  
Sales process and strategy for dealing with objections when following up with leads.  
Funding each gym facility.  
Staff progression and career paths.  
Process of opening multiple gym facilities and lessons learned.  
How Mark and Ray discovered FMA.  
Importance of holding community events for their members.  
Connect with Mark and Ray: ⁠https://www.instagram.com/markginley1/⁠ ⁠https://www.instagram.com/rayginley1/⁠
 
Connect with Tribe ⁠https://www.instagram.com/tribebfs/
⁠
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
 
 Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
 

In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business. 
 
Key Highlights:
Stephen’s gym and the measures he takes to ensure his gym is up to standard.
Why Stephen is no longer affiliated with CrossFit. 
How Stephen invests in his coaches.
How Stephen implemented strength training for kids and teenagers.
The sales process for his fitness business.
Community and events for his members. 
Adjusting to life working away from the gym floor.
The next steps and future plans for Stephen’s fitness business. 
 
Connect with Stephen: 
⁠https://www.instagram.com/kinsellaste/⁠
 
Connect with FSM:
⁠https://www.instagram.com/fsm.bray/⁠
⁠https://fsmbray.ie/about/⁠
 
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠
 
Connect with Fitness Marketing Agency on Instagram:
⁠https://www.instagram.com/fitnessmarketingagency/⁠
 

In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call Close method and how to structure your calls. Finally, we finish with a Q&A section of the talk where Luke and Charlie offer help to queries from other fitness business professionals.
 
Key Highlights:
Improving your mindset to conduct the most effective sales call  
The most efficient way to set up your sales process  
The importance of the information gathering stage of your sales call  
Understanding pain and pleasure points for your prospective to help make your sales pitches stand out from your competitors  
The top questions you should be asking your prospective client during your sales call

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
 
For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast
 
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/