The Found Podcast with Molly Knuth

Molly Knuth
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The Found Podcast with Molly Knuth

Welcome to The Found Podcast with Molly Knuth, a podcast for women who are founding and getting found with their businesses online. I’m your host Molly Knuth, and my mission is to help women in rewrite how we live and work on our own terms. We want to grow families, impact others for the better, and be a positive force in our communities…but we also want to have a fulfilling life, ya know? In the past 6 years I’ve gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe managing client needs, talented team members, and my husband and four kiddos and our little farm in Eastern Iowa. What I’ve learned in that time is that it’s not just about going full force or any one-size-fits-all strategy a business owner. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way. So come along for lessons and stories from female founders growing and scaling businesses with energetics, tried-and-true tactics, and high-vibe personal growth. Be ready to get found.

  1. 181: Resilience in Your Business

    2일 전

    181: Resilience in Your Business

    I’ve been in business for 8 years here at Molly Knuth Media and had this podcast for over 4 of those years, and let me be the first to tell you: it has not always been easy.   There have been successes and struggles. High points and lows. People who’ve been on my team that are no longer with me. Contracts I’ve had to cancel with clients. Contracts clients have cancelled with me. Programs I’ve started and ended. Groups I’ve joined and quit.   Being in business this long means I’ve seen some things…and I also know enough to know that I do not and will not ever know it all.   I can just do my best to stay open and stay resilient in the face of it all.   I recently read an article from the Harvard Business Review entitled “The Secret to Building Resilience” by Rob Cross, Karen Dillon, and Danna Greenberg   Resilience is typically described in our society as the ability to bounce back from setbacks, and this ability to stay resilient is often described as the difference between “successful” and “unsuccessful” people. In their article, the authors found that resilience has been shown to positively influence work satisfaction and engagement, as well as improve overall well-being, and lower depression levels.    But they are very clear that resilience isn’t just a kind of solitary internal “grit” that allows us to bounce back. Their research shows that resilience is also heavily enabled by strong relationships and networks.    So what can we learn from this today? We can each nurture and build our resilience through cultivating a wide variety of interactions with people in our personal and professional lives. These interactions can help us to alter the magnitude of any challenge we face. Our relationships can also help crystalize the meaningful purpose in what we are doing or help us see a path forward to overcome a setback.   It is our relationships and connections that motivate us to keep going, even in our toughest times.    In this episode of the podcast we explore a little more of the article and apply its resilience exercise to our own businesses. Be prepared to get gritty as we analyze our own resilience and ask ourselves: “Are my relationships broad and deep enough to help support me when me and my business hit setbacks?”   Episode and article takeaways: Resilience is not an individual characteristic through nature/nurture -  but through connections and interactions. “Resilience is not something we need to find deep down inside ourselves: we can actually become more resilient in the process of connecting with others in our most challenging times.” “Collectively, the relationships we develop are a toolbox that we can turn to in our most difficult times, which we can rely upon to help us navigate day-to-day life challenges” Relationships and connections help us in the follow 8 areas shift or manage workloads make sense of people or politics in certain situations find confidence to push back and help self-advocate see a path forward release negative emotions laugh at ourselves and the situation remind us of purpose/meaning maintain perspective If you feel like your resilience needs a little boost, ask yourself: “are your relationships broad enough and deep enough?” In conclusion, we are not resilient because we have survived. We are resilient because we set ourselves up to connect with people that allow us to thrive. Different people in our lives serve to help us in different ways, that’s ok and allowable.   More from Molly Link to full article: https://hbr.org/2021/01/the-secret-to-building-resilience Submit your Q&A here: https://bit.ly/thefoundpodcastquestions Book a discovery call here: https://bit.ly/30minuteswithmkm

    43분

  2. 11월 5일

    180: Resilience: Election Day

    "And so that's what I think about with resilience too, like, it's not this innate ability, it's a nurtured capacity. And that's something that I talk about a lot, is that, you know, it's not a matter of willpower, it's a matter of wellness...we're all resilient. We just need to nurture that capacity." - Whitney Sullivan Resilience is defined as the capacity to withstand or to recover quickly from difficulties; toughness. As women, as business owners, as family members, as friends, as HUMANS, we have all had difficulties that we have had to recover from quickly. We've failed at tasks, missed deadlines, and had unexpected health issues pop up. We've dropped the ball, we've said the wrong thing, we've done the wrong thing, and we've had challenges put upon us by ourselves and others. It's not a matter of if we'll need to be resilient in times where things don't go as planned, but a matter of when and how we will be expected to be resilient. Resilience isn't easy, it isn't comfortable to cultivate, but it is important to become aware of so we can support ourselves and others through hardships. In today's mini-episode of The Found Podcast, we talk about cultivating resilience in regards to this moment in time in the United States, and how we will all need to practice resilience in the days and weeks ahead. My friend and upcoming podcast guest, Whitney Sullivan who is an expert on resilience, shares her perspective on resilience and how to support ourselves in the process.

    13분
  3. 179: Your Marketing Audit Checklist

    10월 23일

    179: Your Marketing Audit Checklist

    I’m not going to get long-winded here, friends. This is THE process I use with every new client here at MKM to ensure that all the marketing foundations are in place for every business I am in touch with: a marketing audit.   In today's episode, you'll hear the steps I take to make sure all my clients' marketing is consistent and driving potential clients and customers in the right direction.   We're auditing: 1. Your Social Media Footprint 2. Your Website 3. Your Physical Marketing   Don’t forget: Share this podcast, leave a review and help your business besties with their marketing too! Bonus: get my marketing audit checklist in a handy-dandy printable PDF here: https://mkm.myflodesk.com/auditchecklist   More from Molly: Get the checklist: https://mkm.myflodesk.com/auditchecklist Submit your Q&A here: https://bit.ly/thefoundpodcastquestions Book a discovery call here: https://bit.ly/30minuteswithmkm

    30분
  4. 178: Marketing Local with guest Madelyn Victoria

    10월 15일

    178: Marketing Local with guest Madelyn Victoria

    Guys, this interview is so much fun.   Today I’m sitting down with a new friend, Madelyn Victoria a local marketing strategist in her small town in Alabama, to discuss all things marketing for local businesses. While we primarily focus on helping local businesses enhance their holiday marketing efforts this Q4 of 2024, Madelyn’s strategies and actionable tips are practices you can employ all year round to create visibility and sales for your business.   A few quick tips from Madelyn that you’ll hear us break down in detail in the podcast: “Marketing is all about knowing what your audience wants and giving that to them in the best way possible.” Double down on growing community and collaborating with other businesses to maximize your marketing and get in front of new clients and customers. Having limited-time products for the season is a great way to create a special feel for the holidays. For some businesses, like our friends in retail, this is part of your regular business strategy, but any business can tie in limited-time holiday opportunities.  “There’s a big lull [for retailers] in January and February, but what helps mitigate that is getting all peoples’ email addresses during the holiday time.” Focus your efforts, choose 3 places to show up and spend your energy and your time on only those. This helps you reduce the pressure of feeling like you need to show in all the places at all the times. Helpful links Get Madelyn’s Visibility Guide here Episode 108 of The Found Podcast: Holiday Marketing Strategy MailerLite Metricool Notion Canva Full Focus Planner HGTV Hometown Takeover Season 1 Downtown Dickins Christmas event Emily Henry Funny Story book Unreasonable Hospitality book More About Madelyn Madelyn Victoria helps small businesses create a marketing strategy to attract more clients and increase profit while making a local impact.   With seven years of experience in the digital marketing industry, Madelyn uses her knowledge and experiences to help her coaching clients take their businesses to the next level.      Connect with her at https://madelynvictoriaco.com/ or get her “3 Simple Strategies to Become More Visible, Get More Customers, and Increase Your Profit" guide at https://madelynvictoriaco.com/visibility

    50분
  5. 177: Social Media is a Dumpster Fire

    10월 8일

    177: Social Media is a Dumpster Fire

    Quick, answer the following questions: when was the last time you made an actual post on your socials? when was the last time you shared a post that you cared about to your newsfeed? when was the last time you doom scrolled? when was the last time you saw anger and hatred in a meme or in someone’s comment section? when was the last time you felt happy after being on social media?   A couple of months ago I was in a conversation with my friend and client, Lindsy, and we were both talking about how draining it felt to participate in social media.   So I had a realization: if I want a better experience when I’m on social media, I have to take action and be part of the solution.   This means doing more creating, purging the accounts and people that drain me, being active and interactive, and practicing Social Leadership.   Let’s commit to listening to this episode and afterward, becoming social leaders, owning the power that we have over our algorithms and experiences online and using it for the good of us all.   Quick Tips for Improving Your Social Media Experience: You get more of what you click on. So stop clicking into click-baity, dumb shit. Unfollow. Accounts, people, trends, platforms. Follow: what brings you joy. Make something. Creating brings more joy than consuming.  Be a human. Engage, look for humanity, uplift, educate.  Implement time limits. Apps, bricks, lockboxes. Think critically.  Connect. with others IRL and with yourself. Ask: why do these little digital boxes have such a hold on me?   Next: practice social leadership: 30-day posting my favorite photos to make Facebook suck less initiative. Encourage others to join in.  Have productive conversations, and encourage connection offline.  Put your phones away when you’re in a gathering next time.  Critically ask yourself, how am I contributing to the dumpster fire I’m being served? This is especially important if you are using social to market your business. If you are annoyed/aggrieved and generally questioning your presence on socials, be sure your content you release on behalf of your business meets these standards too.  Give people something to care about, not something to scroll past. Support my friend Nicole’s Hurricane Helene recovery Amazon wish list. I met her through social media, and I’m using social media to connect her cause with more people who can help.    Connect with Molly: Submit your Q&A here and get your questions answered on an upcoming episode of the podcast: https://bit.ly/thefoundpodcastquestions Book a discovery call here to see how Molly can help your business thrive through intentional, strategic marketing: https://bit.ly/30minuteswithmkm

    41분
  6. 176: This Episode is Shit: Hard Truths about Leading Yourself

    9월 24일

    176: This Episode is Shit: Hard Truths about Leading Yourself

    You are shit. Your ideas are shit. Nobody is going to buy the shit you are trying to sell....   ....sound familiar????   Starting and growing a business is as much a personal journey as it is a professional one.   If you are trying to found a business and have others find the products and services you offer, you will have to come face to face with some hard truths about yourself and that little voice inside your head.   And the worst part of it all...no one is going to do this work for you.   You need to lead yourself through this process.   It's a shitty process, but in order to get the good shit, you need to come face to face with the shit you're carrying around.   I promise you can do it. And this episode will help you get started.   7 hard truths you need to face in order to lead yourself to your next level: “You are shit." Your ideas are shit.  You have some really awesome shit you’re a little scared to share with others. You have some shit to own. You have some shit to let go of.  You have some shit to organize. Your timing is shitty.  Connect with Molly Find me and all my business life/personal life shenanigans at, @mollyknuth_mkm, on Instagram and Facebook.    Follow Molly Knuth Media for all the marketing tips and trends at @mollyknuthmedia on Facebook and Instagram.

    34분
  7. Re-Find Mini Series Bonus: Be Brave

    9월 23일

    Re-Find Mini Series Bonus: Be Brave

    This episode’s intention: Make a brave choice to do the work and follow the framework to begin the process of re-finding yourself.   In 2018 my daughter, then five, went through a horrible medical event. It is impossible to summarize, but I attempt in this episode.   My community was amazing and rallied around my family during that time. But the hardest part of returning home was running in to well-wishers who asked me how my daughter was doing. I would inevitably cry, which I hate doing, and I would be called so strong, which I hated hearing.    To me, strong is intentional work of showing up and gradually progressing. It is a choice. I didn’t choose this. But I was brave. I was terrified. But I kept a positive attitude, I kept it together, I talked to the doctors, I asked the questions.   That’s bravery. It’s looking a shitty situation in the eye and walking straight into it. When you keep making these brave choices a little at a time, the future you will eventually be a stronger version of yourself.   You don’t have to be strong (yet) to make a change. But you can be brave.   **NOTE: this episode originally aired in September 2023, so any programs or offers advertised in the episode may no longer be available. Resources The Power of Community with Charlotte Knuth podcast episode (aka  the long story) Be Brave pennant Tune in this week for the Re-Find series and get the downloadable guide here Connect with Molly Find me, Molly Knuth, on Instagram and Facebook.  Follow Molly Knuth Media on Facebook and Instagram.

    10분
  8. Re-Find Mini Series: Quit Avoiding

    9월 22일

    Re-Find Mini Series: Quit Avoiding

    This episode’s intention: Be honest with yourself about something you’ve been actively avoiding.   In April of 2022 I made a huge investment in “the next big thing” that I was hoping meant a huge boon of cash for my business. Rather than investing in a bookkeeper… which I think I knew I needed… I covered by insecurities by investing in an opportunity to make MORE money because that would magically solve everything.   That didn’t work.   This episode is your reminder to just do the thing. Avoiding my problem didn’t do me any good and probably made it worse. My investment in hiring Sheila Hansen CPA has been amazing for my business. I’m so grateful to have her on board, but I’m bummed to think that I could be six more months ahead if I had listened to myself in the first place.   **NOTE: this episode originally aired in September 2023, so any programs or offers advertised in the episode may no longer be available. Resources Perspectives from a “Failing” Business Owner Podcast episode High Performance Habits by Brendon Burchard Satoteur Assessment  “How to Stop Avoiding What Scares or Overwhelms You” article Tune in this week for the Re-Find series and get the downloadable guide here Connect with Molly Find me, Molly Knuth, on Instagram and Facebook.  Follow Molly Knuth Media on Facebook and Instagram.

    9분
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Welcome to The Found Podcast with Molly Knuth, a podcast for women who are founding and getting found with their businesses online. I’m your host Molly Knuth, and my mission is to help women in rewrite how we live and work on our own terms. We want to grow families, impact others for the better, and be a positive force in our communities…but we also want to have a fulfilling life, ya know? In the past 6 years I’ve gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe managing client needs, talented team members, and my husband and four kiddos and our little farm in Eastern Iowa. What I’ve learned in that time is that it’s not just about going full force or any one-size-fits-all strategy a business owner. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way. So come along for lessons and stories from female founders growing and scaling businesses with energetics, tried-and-true tactics, and high-vibe personal growth. Be ready to get found.

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