The Free Lawyer

Gary Miles
The Free Lawyer

The Free Lawyer Podcast is designed for the lawyer, entrepreneur or professional who is in some way unfulfilled, stressed or stuck and looking for something better. We will discuss various blocks that limit us from achieving the personal freedom we all desire but have not yet fully experienced. Are you looking to achieve a new level of success? If so, this podcast is for you!

  1. HACE 9 H

    266. How Can Law Firms Leverage Digital Marketing for Growth and Success?

    In this episode of the Free Lawyer Podcast, host Gary Miles converses with Marilyn Jenkins, a digital growth strategist and founder of MJ Media Group. They discuss how law firms can leverage digital marketing to grow their client base and revenues. Marilyn emphasizes the importance of optimizing Google business profiles, avoiding common online marketing mistakes, and obtaining positive Google reviews. She also highlights the role of SEO and social media in enhancing online visibility. Marilyn introduced her Google Maps Power Boost program and shared strategies for smaller firms to compete with larger ones. Common Mistakes in Online Marketing (00:03:02) Marilyn highlights mistakes law firms make, such as neglecting their Facebook pages and misusing Google profiles. Key Elements of Google Business Profile (00:04:23) Marilyn emphasizes the importance of accurate information in Google business profiles for law firms. Importance of Google Maps Ranking (00:06:27) Marilyn discusses why ranking higher on Google Maps is crucial for attracting clients. Strategies for Obtaining Google Reviews (00:07:47) Marilyn shares practical strategies for law firms to garner positive Google reviews. Handling Negative Reviews (00:09:17) Marilyn advises on how to respond to negative reviews from clients professionally. SEO for Law Firms (00:10:13) Marilyn explains how SEO helps law firms improve online visibility and attract clients. Google Maps Power Boost Program (00:10:57) Marilyn introduced a program that rapidly improved Google Maps rankings for businesses. Competing with Larger Firms (00:13:03) Marilyn provides strategies for smaller firms to compete online against larger law firms. Role of Social Media in Business Attraction (00:14:44) Marilyn discusses how social media can help law firms connect with potential clients. Importance of LinkedIn for Lawyers (00:17:54) Marilyn highlights LinkedIn's role in building professional networks and referral opportunities. Marketing Advice for New Lawyers (00:19:10) Marilyn advises new lawyers on maintaining an updated Google business profile. Marilyn Jenkins, a digital growth strategist with nearly 20 years of experience, founded MJ Media Group, LLC and Law Marketing Zone®. Her expertise lies in leveraging paid advertising SEO, particularly for optimizing Google Business Profiles, reviews management, and database reactivation to propel business growth. Ms. Jenkins has a proven track record of success, having helped numerous businesses achieve significant growth through her strategic marketing programs. Many of her clients have surpassed the 7-figure mark in sales, with some experiencing impressive returns on investment (ROI) as high as 14x. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

    23 min
  2. 14 NOV

    264. The Best Strategies for Transitioning from Law Firm to In-House Success

    In this episode of "The Free Lawyer," host Gary converses with Olga Mack, a legal professional with a diverse background, about career pivots in the legal field. Olga shares her journey from law firm roles to in-house positions, emphasizing the importance of understanding push and pull factors in career decisions. She discusses the significance of mindset, networking, and skill development in making successful transitions. Olga offers practical advice on leveraging networks and tailoring resumes to align with career goals. The episode provides valuable insights and encouragement for lawyers considering a career shift, highlighting the need for intentionality and self-reflection. Olga V. Mack is a visionary leader at the intersection of law, technology, and innovation. With a rich background as an award-winning general counsel, operations specialist, and tech startup advisor, she champions adopting AI-driven solutions that enhance the functionality and accessibility of law. A sought-after speaker and thought leader, Olga's insights have graced prestigious platforms such as TEDx, Newsweek, Bloomberg, Forbes, Above the Law, and ACC Docket, where she shares her expertise on the profound implications of disruptive technologies. With her unparalleled blend of legal acumen and technological savvy, Olga leads the charge toward a future where innovation and efficiency define the legal landscape. In-House Transition Discussion (00:02:31) Gary and Olga discuss the experience of lawyers considering a transition from law firms to in-house roles. Understanding Push and Pull Factors (00:05:16) Olga explains the difference between push factors (negative) and pull factors (positive) in career decisions. Importance of Values in Career Decisions (00:07:30) Gary emphasizes the need for lawyers to understand their values when considering career changes. Factors Attracting In-House Work (00:09:02) Olga discusses her motivations for wanting to work in-house, focusing on creation over litigation. Designing Your Life (00:11:00) Olga shares her transformative experience with design thinking and how it helped her define her life goals. Key Factors Driving Career Shifts (00:12:10) Olga identifies the personal factors influencing lawyers to consider significant career changes. Framework for Career Pivots (00:13:17) Olga introduces her three-factor framework: skills, network, and mindset, for navigating career transitions. Skills as a Starting Point (00:14:13) Olga highlights the importance of focusing on skills when considering a career pivot. Building Skills for Career Shifts (00:16:33) Olga advises on practical steps lawyers can take to build skills when contemplating a job change. Networking for Career Support (00:25:49) Olga shares her approach to building and maintaining a supportive professional network throughout her career. Building a Network (00:26:29) Discusses the importance of starting to build a network early and educating it about your potential. Depth vs. Breadth in Networking (00:29:41) Explores the balance between deep relationships and broader connections in professional networking. Creating Authentic Relationships (00:30:58) Emphasizes the significance of mutual trust and support in developing genuine professional relationships. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

    43 min
  3. 7 NOV

    262. The Best Strategies for Building a Multimillion Dollar Law Practice and Planning for Retirement

    In this episode of "The Free Lawyer," host Gary Miles welcomes Doug Wood, author of "Dawn to Dusk: How to Build a Multimillion Dollar Law Practice and Then Give It Away." Doug shares his journey from facing multiple law school rejections to building a successful legal career by applying business principles. He emphasizes the importance of planning for retirement and addresses the emotional challenges lawyers face when transitioning out of practice. The episode highlights the need for self-care, proactive planning, and open communication to achieve personal and professional fulfillment in the legal field. Douglas Wood wants to light a fire under lawyers preparing for retirement! Having recently separated from a global firm after building an eight-figure practice, Doug Wood has a wealth of personal experience planning for your exit. In his new book and business, Doug will show and inspire tenured attorneys how to transition their practices, close their law firms, and prepare for a purposeful retirement. His book, From Dawn to Dusk, includes sections on building and leaving the practice, gives strategies based on business principles, and analyzes your strengths and weaknesses. Many retirement books discuss following your dreams, but you’ll never get there without a plan. The most challenging parts of an attorney’s life are entering and exiting the field, and nobody else with the experience Doug has is talking about it. Beyond the book, join him for speaking engagements, consulting, business development, and corporate training. Building a Successful Law Practice (00:03:40) Doug discusses using business principles and SWOT analysis to build a successful law practice. Transitioning from Law Practice to Retirement (00:05:31) Doug shares his experiences and challenges faced during his transition from practicing law. Lack of Transition Planning Among Lawyers (00:08:02) Doug discusses why many lawyers fail to plan for their transition and the importance of doing so. Benefits of Good Transition Planning (00:10:11) Doug highlights the advantages of effective transition planning for lawyers, firms, and clients. Business Principles for Young Lawyers (00:11:09) Doug advises young lawyers on essential business principles to grow their practice effectively. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

    36 min
  4. 4 NOV

    261. Is Specialization the Key to Thriving in Your Legal Career?

    In this episode of "The Free Lawyer," host Gary Miles explores the benefits of specialization in legal practice. Drawing from his 45 years of experience, Gary argues that focusing on a specific area of law enhances lawyers' expertise, credibility, and career fulfillment. He addresses common concerns about limiting client bases and outlines the advantages of specialization, including increased marketability, stronger client relationships, and greater efficiency. Gary also provides actionable steps for transitioning from a general practice to a niche practice, aiming to inspire lawyers to thrive in a competitive legal landscape through specialization. The Power of Specialization (00:01:01) Discusses the transformative effects of focusing on a specific area of law. Benefits of Specialization (00:02:22) Explores how specialization enhances expertise, credibility, and client attraction. Marketability and Client Relationships (00:03:38) Specialization increases marketability and fosters deeper client relationships. Efficiency and Effectiveness (00:04:51) Highlights how specialization boosts efficiency and effectiveness in legal practice. Referral Opportunities (00:06:09) Specialization leads to increased referrals from other attorneys and builds a professional network. Greater Fulfillment (00:06:40) Discusses how specialization contributes to greater job satisfaction and fulfillment. Challenges of Specialization (00:07:22) Addresses common fears and challenges lawyers face when considering specialization. Continuous Learning Commitment (00:08:32) Emphasizes the need for ongoing education and staying current in a niche area. Steps to Building a Niche Practice (00:09:43) Outlines actionable steps for transitioning from general practice to a specialized one. Researching Demand (00:10:43) Encourages researching market demand for the chosen niche area of law. Acquiring Expertise (00:11:10) Advises on investing in professional development to become an expert in the niche. Building an Online Presence (00:11:10) Stresses the importance of a professional website and online visibility for niche practice. Networking and Collaboration (00:11:10) Encourages joining professional associations and networking with peers. Marketing Your Niche Practice (00:12:36) Discusses targeted marketing strategies to attract ideal clients in a niche area. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

    14 min
  5. 31 OCT

    260. How Can Lawyers Leverage LinkedIn for Professional Growth?

    In this episode of "The Free Lawyer," host Gary Miles, a seasoned lawyer with 45 years of experience, discusses the importance of LinkedIn for professional growth with Caroline Pennington, a LinkedIn expert. Caroline shares her journey and offers practical tips on optimizing LinkedIn profiles, creating engaging content, and building meaningful connections. The episode emphasizes the significance of consistent content creation, personal branding, and authentic engagement on LinkedIn. Caroline also highlights the benefits of pre-scheduling posts and measuring success through meaningful connections rather than viral moments. Former Corporate Executive Recruiter turned LinkedIn Expert Caroline teaches you how to grow your personal brand and business on LinkedIn! After 15 years of working in Corporate, she knew she was no longer serving her purpose. There was this tiny voice inside her saying, "You were made for more," and she couldn't ignore it any longer. In 2021, she launched ChilledVino, her patented wine drinkware product; in 2023, she launched my podcast, The Feminine Founder. LinkedIn as a Networking Platform (00:03:20) The advantage of LinkedIn is that it connects with potential clients compared to other social media. Optimizing LinkedIn Profile (00:05:12) Having a professional LinkedIn profile as an online resume for establishing expertise is important. About Section Best Practices (00:08:28) Tips for writing a practical and approachable 'About' section on LinkedIn. Finding Ideal Clients on LinkedIn (00:09:24) Strategies for using LinkedIn's search features to identify and connect with ideal clients. Effective Content Types (00:10:27) Discussion on the types of content that perform well on LinkedIn, emphasizing pro tips. Posting Frequency Recommendations (00:12:09) Caroline recommends posting five days a week for optimal engagement and visibility. Utilizing Polls on LinkedIn (00:13:03) The benefits of using polls to engage with the audience and gather insights. Importance of Video Content (00:13:35) Caroline highlights the growing significance of video content on LinkedIn for building trust. Personal Success on LinkedIn (00:14:21) Caroline shares her success story and opportunities that arose from her LinkedIn activity. Common LinkedIn Mistakes (00:16:28) Caroline identifies common objections and mistakes people make when starting on LinkedIn. Authenticity in LinkedIn Posts (00:17:33) The importance of mixing personal stories with professional content for authenticity. Building Connections on LinkedIn (00:18:46) Strategies for using direct messaging to build relationships with potential clients. Consistency on LinkedIn (00:20:21) The significance of posting consistently and how it enhances credibility and engagement. Content Scheduling Tips (21:06) Caroline discusses the benefits of pre-scheduling content for efficiency and engagement. Measuring LinkedIn Success (22:09) Gary and Caroline explore how to assess success on LinkedIn beyond going viral. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

    27 min
  6. 28 OCT

    259. How Can Lawyers Effectively Handle Difficult Opposing Attorneys?

    In this episode of "The Free Lawyer," host Gary Miles, with 46 years of litigation experience, discusses strategies for dealing with difficult opposing attorneys. He identifies various problematic behaviors such as aggression, uncooperativeness, manipulation, and condescension and their negative impacts, such as increased stress and reduced productivity. Gary offers practical advice on maintaining professionalism, setting boundaries, documenting interactions, and using effective communication and conflict-resolution techniques. The episode aims to help lawyers transform stressful interactions into growth opportunities, enhancing their professional resilience and effectiveness. The Challenge of Difficult Opposing Attorneys (00:01:08) Discussion on the everyday struggles lawyers face with rude or aggressive opposing counsel. Types of Difficult Behaviors (00:02:30) Overview of aggressive, uncooperative, manipulative, passive-aggressive, condescending, demanding, emotional, and non-communicative behaviors. Impact of Difficult Behaviors (00:07:52) Exploration of how challenging behaviors increase stress, reduce productivity, and lead to emotional exhaustion. Managing Difficult Attorneys (00:10:26) Strategies for maintaining professionalism and managing interactions with difficult opposing counsel. Upholding Professionalism (00:11:50) The importance of remaining composed and respectful in the face of provocation. Establishing Clear Boundaries (00:13:11) Communicating expectations for professional behavior from the outset of interactions. Documenting Interactions (00:13:50) The necessity of meticulous documentation of all communications with opposing counsel. Effective Communication Techniques (00:14:29) Strategies for clear and concise communication to minimize misunderstandings. Utilizing Conflict Resolution Techniques (00:15:53) Emphasizing areas of agreement to foster collaboration and reduce confrontation. Focusing on the Facts (00:16:32) Encouragement to keep discussions centered on legal issues rather than personal attacks. Obtaining Support (00:16:52) The value of seeking guidance and moral support from colleagues or mentors. Knowing When to Escalate (00:17:09) Advice on filing complaints against unethical or abusive opposing counsel. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

    20 min
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The Free Lawyer Podcast is designed for the lawyer, entrepreneur or professional who is in some way unfulfilled, stressed or stuck and looking for something better. We will discuss various blocks that limit us from achieving the personal freedom we all desire but have not yet fully experienced. Are you looking to achieve a new level of success? If so, this podcast is for you!

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