The Frontify Podcast

Frontify
  • 5.0 (2)
  • MARKETING
The Frontify Podcast

In this interview podcast, brought to you by Frontify, we discuss various branding topics and intriguing stories with branding experts from across the world – piquing the interest of any brand buff.

  1. #14 Why Ethical Branding Matters, with Gia Stridbeck & Freddie Öst from Snask

    05/05/2022

    #14 Why Ethical Branding Matters, with Gia Stridbeck & Freddie Öst from Snask

    Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change.

    40 min
  2. #13 Why Brands Need Video More Than Ever Before, with Chris Savage from Wistia

    31/01/2022

    #13 Why Brands Need Video More Than Ever Before, with Chris Savage from Wistia

    Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the future of video and share insights on how to get started right.

    54 min
  3. #12 How to Build & Future-Proof Your Martech Stack with Scott Brinker from HubSpot

    16/11/2021

    #12 How to Build & Future-Proof Your Martech Stack with Scott Brinker from HubSpot

    What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech.

    41 min
  4. #11 How to Build a Unique Brand Voice On Social, with Russell Banzon from Gong

    29/09/2021

    #11 How to Build a Unique Brand Voice On Social, with Russell Banzon from Gong

    How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to actually step up your social media game.

    48 min
  5. #10 The Link Between Brand & Performance Marketing, with Howard Diamond from Rise Interactive

    27/07/2021

    #10 The Link Between Brand & Performance Marketing, with Howard Diamond from Rise Interactive

    Listen in on our talk with Howard Diamond, Chief Strategy Officer of Rise Interactive, where we talk about the connection between brands and performance marketing. How do you combine performance with brand awareness, and how do you make sure that the ads you’re running carry the values of your brand?

    17 min
  6. #9 How Your Brand Fits Into Your Website, with Andy Crestodina from Orbit Media Studios

    07/07/2021

    #9 How Your Brand Fits Into Your Website, with Andy Crestodina from Orbit Media Studios

    Join our chat with Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to learn more about modern website development – and how branding, creative teams, and other strong voices in your company play a part in a realm where user-centricity really is the key to success.

    29 min
  7. #8 On-Brand Affiliate Marketing with David Mirshahi from Odyssey Partnerships

    09/03/2021

    #8 On-Brand Affiliate Marketing with David Mirshahi from Odyssey Partnerships

    How do you retain brand control in external partnerships? David Mirshahi, the Managing Director of Odyssey Partnerships, walks us through best practices for setting up affiliate marketing strategies that safeguard your brand, while also delivering positive returns.

    22 min
  8. #7 Audio Branding 101 with Karsten Kjems from Sonic Minds

    17/02/2021

    #7 Audio Branding 101 with Karsten Kjems from Sonic Minds

    How does your brand sound? Karsten Kjems from audio identity specialists, Sonic Minds, talks about how brand audio translates meaning, why the world's biggest companies all have audio logos, and why another string to your bow of sensory branding really makes sense today.

    32 min
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In this interview podcast, brought to you by Frontify, we discuss various branding topics and intriguing stories with branding experts from across the world – piquing the interest of any brand buff.

Información

  • Creador
    Frontify
  • Años de actividad
    2020 - 2022
  • Episodios
    14
  • Clasificación
    Apto
  • Copyright
    © 183891
  • Mostrar sitio web
    The Frontify Podcast

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