The Fundamentals of AI: How it works and why it's important to understand

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI.

They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversight to mitigate the risks and ensure outputs are fit for purpose.

Key Topics:
- The fundamentals of machine learning and AI
- Model bias and how we can identify it
- Generative AI tools and potential legal ramifications involved with personal data
- AI and marketing leadership

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Episode Links:

https://www.nicd.org.uk/case-studies 

About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

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