30 min

Following Your Local Happiness Gradient with Catherine Williams, Global Head of IQ at Qualtrics Truth Be Known

    • Technology

This episode features an interview with Dr. Catherine Williams, Global Head of IQ at Qualtrics, an experience management software platform. Catherine has extensive background in data science and quantitative analytics. Prior to Qualtrics, Catherine served as Chief Data Scientist and Chief Data and Marketplace Officer at AppNexus and Xandr, which is part of AT&T. Catherine holds a Ph.D. in Mathematics from the University of Washington. She has also held postdoctoral fellowships at Stanford and Columbia Universities. On this episode, Catherine discusses growing a machine learning approach to unstructured data, using data to get to the “why” of customer behavior, and following your local happiness gradient.

This episode features an interview with Dr. Catherine Williams, Global Head of IQ at Qualtrics, an experience management software platform. Catherine has extensive background in data science and quantitative analytics. Prior to Qualtrics, Catherine served as Chief Data Scientist and Chief Data and Marketplace Officer at AppNexus and Xandr, which is part of AT&T. Catherine holds a Ph.D. in Mathematics from the University of Washington. She has also held postdoctoral fellowships at Stanford and Columbia Universities. On this episode, Catherine discusses growing a machine learning approach to unstructured data, using data to get to the “why” of customer behavior, and following your local happiness gradient.

30 min

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