70 episodes
The Future of Media, Explained - from Press Gazette New Statesman Media Group
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- Business
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5.0 • 1 Rating
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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
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ADHD, autism and the news business: How different minds can thrive in media
Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism.
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How to make news pay on Youtube with TLDR
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.
The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing.
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How The Economist is attracting younger readers with cut-price daily app
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.
They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year.
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Online advertising - how publishers can survive a tsunami of change
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.
Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change.
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Beyond Google? Amazon and Microsoft are future says Ricky Sutton
Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa.
The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon.
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Why Reach is upbeat about online ads despite the big cookie switch-off
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.
Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.
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