The GENIUS Reason Why Top Brands Look BROKEN

Navigating the Human Element in IT: Elevating Soft Skills for Business Growth

Key Takeaways:

• Soft skills, including communication and appearance, are crucial for enhancing customer relationships and professional success in the IT industry.
• Personal branding, both individual and organizational, plays a significant role in establishing credibility and differentiating services.
• Consistent dialogue, respect, and goal alignment within teams can lead to substantial business growth and client retention.

Successful businesses in the IT sector recognize that while technical skills build the foundation, it's the human touch that solidifies long-lasting client relationships. In a compelling conversation with Mike and Lisa, key insights into the power of soft skills, personal branding, and effective communication emerge as the driving forces behind business transformation. Let's delve into these themes to uncover how IT businesses can truly shine.

The Power of Soft Skills in IT: More Than Just Technical Know-How

In the fast-paced realm of IT, where each day demands keen attention to technical detail, the significance of soft skills often gets overshadowed by the demands of data backup and network security. Yet, as Lisa emphasizes, "as granular as we get with data backup, we need to get granular with our voices, with our etiquette, and our soft skills." Neglecting the human side of a business can leave organizations vulnerable, as demonstrated when Lisa recounts her company's experience of being fired due to poor phone etiquette: "A client called and we had a meeting… they said, as if they have no idea who I am… treat me like another ticket."

By focusing on behavior, respect, appearance, networking, and dynamic dialogue, businesses can transform client interactions from mere transactions to meaningful engagements. The brand method, a framework developed by Lisa, addresses these elements, centering on how emotional intelligence and respect for clients' brands translate into improved business outcomes. For instance, respect involves understanding both "our brand" and the client’s, teaching the team what it means to "show up on time" and "sound friendly." This isn't just about appearing professional but ensuring every client encounter is impactful, building trust over the long term.

Personal Branding: The Core of Professional Success

Personal branding was a significant theme echoed throughout the discussion, illustrating its critical role in establishing influence and credibility within the IT sphere. Lisa highlights that "your personal brand has two parts to it: your executive presence…and being memorable." Such branding is not only about an individual’s presence but also about creating a distinct identity that resonates with one's professional values and mission.

For Lisa, this means living by her values of integrity and compassion, helping her stand out as a credible image expert. Similarly, Mike's insight into tailoring communication strategies based on audience needs demonstrates how an authentic personal brand can bridge diverse professional interactions. He shared, “I changed my approach to just be no jargon, just speak plain English,” illustrating how simplifying communication can enhance relatability and build stronger professional networks.

By consistently projecting these values both online and offline, professionals not only attract like-minded individuals but also foster an environment conducive to growth, understanding, and collaboration. This strategic branding becomes crucial in hiring top talent, where potential employees often evaluate leaders' public personas before joining an organization.

Strategies for Business Growth: Internal Alignment and Client Engagement

An integral takeaway from the transcript is the necessity of clear, consistent internal and external communication to actualize business growth. Lisa recounts working with a company that transformed their revenue growth by focusing on goal setting and regular client engagement. Without these goals, the company was missing significant upsell and referral opportunities. She explains, “They had a good amount of clients… but there's so much upsell opportunity. There's so much growth opportunity… if we just ask.”

The adoption of branded team uniforms also showcased the psychological impact of uniformity and detail orientation, helping both staff and clients perceive the company as more cohesive and professional. Complementing this effort, implementing structured scripts for communication ensured consistency in client interactions across diverse team setups, as seen in the company with remote teams in India and the US. Lisa notes, “We create scripts around answering a call consistently because… I make it a point now because I'm so triggered by it.“

These strategic initiatives underline that aligning team goals with market expectations and leveraging every client interaction collectively contribute to remarkable growth outcomes. Through intentional branding and internal consistency, businesses can double their revenue, as proven by Lisa’s client success story.

As the conversation between Mike and Lisa showcases, the pathway to sustained business success in the IT industry requires a harmonious blend of technical proficiency and exceptional soft skills. By focusing on soft skills and embracing personal branding, professionals can effectively communicate value, build trusting relationships, and ultimately drive business growth. Implementing structured communication practices ensures that teams align with strategic goals, paving the way for improved client experiences and robust financial performance. Through these deliberate efforts, IT professionals can transform their brands, fostering environments where excellence pervades every client and employee interaction.