The Genius Who Sold America on Ugly Sandals

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Margot Fraser played a pivotal role in making Birkenstock sandals popular. What's even more incredible, is that she knew absolutely nothing about shoes. 

supporting links

1.     Birkenstock goes toe-to-toe against counterfeiters [CBS Sunday Morning News]

2.     The Man Behind the Luxury Sandals [Spiegel] 

3.     Birkenstock [Facebook]

4.     Konrad Birkenstock [Inventor]

5.     Steve Jobs' worn-out Birkenstocks sell for $218,000 at auction [NPR]

6.     Steve Jobs and his Birkenstock sandals [Julien's Auctions] 

7.     Birkenstock Buyer's Guide [Birkenstock Information]

8.     Birkenstock [Company Home Page]

9.     Birkenstock lovers send their worn-down shoes to this Kansas cobblery [NPR]

10.  Margot Fraser, of Birkenstock USA discusses her book, "Dealing with the Tough Stuff" [Youtube]

11.  Over 45 Years of Comfortable Tradition [ShoeSurfing]

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