The Good, the Bad, and the Ugly in the Journey from ‘Zero to One’, with Mercury’s Adrian Fortino

Today, Heath welcomes Adrian Fortino on the pod to discuss the tumultuous journey: the good, the bad, and the ugly in starting a startup. Adrian is the Managing Director at Mercury at the Midwest office in Ann Arbor, Michigan. He tells his story of being a founder and emphasizes the importance of learning to understand the ‘no’s. Adrian and Heath talk about navigating the zero to one journey, pitfalls to avoid in an uncertain economic environment, and what to focus on in the early building stages of a startup.