The Hardest Part About Getting Your Podcast Noticed

Want to know how to get your podcast noticed and grow your audience? In this episode, we’re tackling the biggest challenges podcasters face when it comes to promotion and sharing actionable strategies to overcome them. If you’re struggling with podcast marketing, unsure where to focus your efforts, or frustrated with slow growth, you’re not alone. This episode will show you how to simplify your podcast promotion, maximize your reach, and connect with the audience your podcast deserves.

Learn how to stop feeling overwhelmed by social media, focus on the platforms that truly matter, and repurpose your content to save time while boosting engagement. Don’t let the hardest part of podcasting—getting noticed—hold you back!

What You’ll Learn in This Episode:
🟢 The #1 struggle podcasters face with marketing their show
🟢 Why promoting your podcast feels overwhelming (and how to fix it)
🟢 Mistakes podcasters make when trying to grow their audience
🟢 How to prioritize platforms for better results
🟢 Simple content repurposing strategies to save time and increase reach
🟢 The best tools and techniques to streamline your podcast promotion

Timestamps & Key Moments:
00:00 Introduction
00:55 Common struggles podcasters face
02:46 Two important questions to ask yourself about podcast promotion
04:37 Identifying your root cause - Storytime!
08:29 The deeper problems behind your overwhelm
11:01 Additional questions to ask yourself to identify promotion overwhelm
12:11 Solutions for promoting your podcast on social media
29:55 Reevaluating your systems

Connect with Shannon:
🧵 Threads: https://www.threads.net/@shannonjhernandez
💼 LinkedIn: https://www.linkedin.com/in/shannonjhernandez1

Resources & Links Mentioned in This Episode:
✅ Essential Equipment Guide To Starting a Podcast (FREE): https://www.thepodcasttherapist.com/quickstart
✅ Sign up for my FREE newsletter, Frequency Amplified: https://www.thepodcasttherapist.com/newsletter
✅ Listen to my podcast about workflow and objectives here:
https://youtu.be/J_cfeldXppI?si=jc6aV_sSzb4soevu

Other Links and Tools I Recommend:
🔷 TurboScribe - https://www.turboscribe.com
🔷 Canva - https://www.canva.com
🔷 Adobe Express - https://new.express.adobe.com
🔷 Agorapulse - https://www.agorapulse.com
🔷 Hootsuite - https://www.hootsuite.com

This video contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend tools and services I personally use and trust.