The Mobile User Acquisition Show

Shamanth Rao
  • 5,0 (38)
  • ENTREPRENARIAT
  • CHAQUE SEMAINE
The Mobile User Acquisition Show

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/

  1. 11 NOV.

    🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰

    In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping your app stand out in a competitive market.Check out the show notes here: https://mobileuseracquisi...

    4 min

  2. 4 NOV.

    🔦What really drives conversions & performance? Spoiler: It’s not context 🎈

    In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/contextual-targeting-why/**Get more mobile user acquisition go...

    2 min

  3. 29 OCT.

    💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡

    In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performan...

    2 min

  4. 23 OCT.

    💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

    In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/**Get more mobile user acquisition goodies here:http://RocketShip...

    3 min

  5. 12 SEPT.

    💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱

    In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build and monetize their own games and experiences. Additionally, Anton discusses the balance between ea...

    31 min

  6. 19 AOÛT

    🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌

    In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing how to avoid pitfalls in Meta’s algorithm. This conversation is packed with actionable insights on ...

    29 min

  7. 6 AOÛT

    🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋

    Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success.KEY HIGHLIGHTS🗒 DieNo Games’ strategy for identifying underserved audiences and matching them wi...

    8 min

  8. 22 JUIL.

    🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer

    In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss this deep dive into the future of AI and its potential to revolutionize the industry.KEY HIGHLIGHTS⚖️ Early AI prompting requires arranging words in...

    28 min
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À propos

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/

Informations

  • Création
    Shamanth Rao
  • Années d’activité
    2019 - 2024
  • Épisodes
    271
  • Classification
    Tous publics
  • Copyright
    © 2024 The Mobile User Acquisition Show
  • Site web de l’émission
    The Mobile User Acquisition Show

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