The Hidden Half of eCom UX: Karthika Mayo, IT Executive

In a front-end focused industry, it’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the eCommerce experience. She gives us her perspectives and reminds us, Your eCom brand promise is only as good as your ability to fulfill it. Literally.

We Talk About:

The impact of UX in Customer-facing and Non-Customer Facing Experiences

Going Direct to Consumer for the First Time

How AI is changing how we Experiment and Access Analytics

The Customers on Both Sides of the Transaction