20 episodes

Short talks with industry visionaries, in search of the future of brand, marketing, and business.

The Hivebreed Podcast Hivebreed

    • Business

Short talks with industry visionaries, in search of the future of brand, marketing, and business.

    How do you drink your coffee?

    How do you drink your coffee?

    Sophie is an experienced marketing professional with a wide range of campaign management, digital marketing and communications experience; spanning from developing marketing strategies through to online and offline campaign execution.

    Her experience comes from the FMCG industry as a Tesco (UK) campaign executive, followed by a group marketing manager role agency side and now marketing manager at Costa Coffee Cyprus.



    WHETHER IT'S AMERICANO, FREDDO OR AN AUTHENTIC DOUBLE ESPRESSO; COFFEE IS ALWAYS PART OF OUR DAILY RITUALS. IN THIS FASCINATING TALK, WE DISCUSS WITH SOPHIE MARKETING MANAGER AT COSTA COFFEE CYPRUS, ALL THE GREAT THINGS WE LOVE ABOUT COFFEE, EMERGING TRENDS IN THE LOCAL MARKET, AND THE WAY A BRAND CAN BE AN ENABLER AND AMPLIFIER OF CHOICE.

    • 50 min
    Brand Leadership vs Brand Management and the Big Ideas that bring change

    Brand Leadership vs Brand Management and the Big Ideas that bring change

    Discussing with Professor Robert Jones on Big Ideas, Branding and the DNA of brand before it was even called like that!

    • 41 min
    Using data to navigate the future of your business | Michalis Konstantoulakis

    Using data to navigate the future of your business | Michalis Konstantoulakis

    ABOUT THE TALK‍

    In this talk we discuss how your data can be the driving force in deciding where to go and how to win into the future.

    WHO

    Michalis is the Director of BI & Insights at efood, the largest online delivery platform in Greece

    • 29 min
    The importance of contribution as a marketer

    The importance of contribution as a marketer

    An inspiring conversation about social contribution with Yangos Hadjiyannis. 

    Yangos Hadjiyannis studied at the University of Nottingham where he has earned an LL.B. with a First-Class Honours. He then moved to the University of Cambridge (Trinity Hall) where he has earned a Postgraduate Diploma in Management Studies and the next year he has earned an LL.M. in International Law with a First Class Honours.

    From 2008 to 2019, he was the Deputy Director-General of The Cyprus Institute of Marketing, in charge for business development and strategy. Since 2020 he is the Chief Executive Officer. He is a member of the Board of Directors of CIPA (Invest Cyprus) and Chairman of the Promotion Committee. Moreover, he is a member of the Cyprus Advertising Control Agency, member of the HR & Training Committee of the Cyprus Investment Funds Association (CIFA), member of the Board of Directors of the Cyprus Employers & Industrialists Federation (OEB). He is also an advisor to many companies on issues of strategy and management.

    In recent years, he took up a research interest in Economics and Financial affairs and he has published various Articles with the local and international press. He is a commentator for the local media on financial affairs and as such he is regularly hosted on TV and radio.

    • 43 min
    SEO in an ever-connected world (EN)

    SEO in an ever-connected world (EN)

    Diving into the concept of SEO with Aleksandra Zarzycka.
    Aleks ventured into the world of SEO from sales with a mission to help organizations put relevant content on their websites. For her, SEO is all about the user, and search engines are just users with particular needs. At Onely, Aleks helps organizations with their crawling and indexing strategies, improving information architecture, and all things technical SEO.

    • 30 min
    Fried chicken without the chicken (EN)

    Fried chicken without the chicken (EN)

    From product to purpose and vice versa. How big corporations and challenger brands tap on purpose to drive marginal growth. 

    Christiana Potsidou is a self-driven, highly motivated marketer who passionately loves creation and food. With 15+ years of experience in Communication & Marketing Management and expertise in the Food Industry (FMCG & QSR), is now the Product Marketing Manager of The Mighty Kitchen, an innovative, sustainable, Cypriot start-up that produces plant-based chicken meat alternatives.

    • 35 min

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