80 episodes

The world is noisy, complicated and overwhelming, but you can learn to surf the chaos. On this podcast, we explore what it takes to break free from digital distractions, addictions, social isolation and everything else keeping us down in the modern world. Learn how to become more capable, build (and stick with) good habits and become a force to be reckoned with.

The ikario podcast is hosted by Shane Melaugh and produced with the help of the ikario team.

The ikario Podcast: human thriving in the modern world Shane Melaugh

    • Education
    • 5.0 • 7 Ratings

The world is noisy, complicated and overwhelming, but you can learn to surf the chaos. On this podcast, we explore what it takes to break free from digital distractions, addictions, social isolation and everything else keeping us down in the modern world. Learn how to become more capable, build (and stick with) good habits and become a force to be reckoned with.

The ikario podcast is hosted by Shane Melaugh and produced with the help of the ikario team.

    What You Need to Know About Creating a Course to Launching It Successfully | Episode 80

    What You Need to Know About Creating a Course to Launching It Successfully | Episode 80

    How We Create Our Courses and Launch Them
    #marketing #coursecreation #creator



    What questions do you have about doing your own course launch?


    Chapters
    00:00 - Intro + What We've Actually Done Ourselves
    01:46 - BIGGEST MISTAKE Everyone Makes in Launching Their Course
    04:08 - How to Create Your Course With Your Audience
    06:01 - How I Created the Focus&Action Productivity Course
    07:02 - How to Get Your Audience to Tell You What Course to Make
    10:10 - How I Turn My Audience's Problems into Winning Offers
    13:59 - Everyone Has This Problem & How to Overcome it
    18:57 - Pillar #1 - Understand Your Audience & Their REAL Problems
    21:10 - Different Launch Methods & Basic Principles of Course Launches
    26:05 - The Intention Behind Your Course Launch Matters
    30:33 - KLT + Abundance Mindset + Helping People
    32:03 - Never Be Desperate, Have The Celebrity Frame
    37:37 - Do It YOUR Way & Find The Overlap With What Works
    40:31 - Have a System for Capturing Testimonials
    42:26 - Get Testimonials Before You Even Launch Your Course
    45:01 - Social Proof & Testimonials are KING
    49:11 - How Much Do Techniques, Tactics & Strategy Matter?
    54:53 - Examples of How We Did Different Course Launches
    56:01 - What Questions Do You Have For Us?
    57:33 - Be OK With Knowing That You're Not Perfect



    Email us at hello@ikario.com if you have questions about How to Do a Course Launch


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    • 59 min
    Content Strategy I Used to Build Multiple 7-Figure Businesses (+ Full Content Blueprint) | Episode 79

    Content Strategy I Used to Build Multiple 7-Figure Businesses (+ Full Content Blueprint) | Episode 79

    In this episode, we delve into our content creation system, emphasizing the importance of generating and validating ideas while ensuring alignment with audience interests.

    Join us as we navigate the challenges of standing out in a saturated content landscape, discuss the significance of audience engagement, and share tips on overcoming perfectionism in your content creation journey.

    Key Topics

    Systematic Approach to Content Creation:
    Learn about the need for a systematic approach and discover how low-cost Facebook ads can be valuable tools for idea validation.

    Standing Out in a Saturated Landscape:
    Explore strategies to stand out in a crowded content space and understand the importance of refining content ideas through audience engagement.

    The 80% Rule:
    Overcome perfectionism by focusing on critical elements like storytelling and emotional appeal, adhering to the 80% rule.

    The 20% Rule:
    Prioritize impactful aspects such as clarity, emotional appeal, and storytelling, and learn how they contribute to successful content creation.

    Discover the benefits of producing content in rounds of 10 for evaluation and improvement. We emphasize the importance of strategic execution, building authority, and engaging your audience.

    Join the 21 Day Content Creation Challenge:

    To facilitate your improvement, we present a three-week content creation challenge. The goal is to produce five short-form content pieces per week. You will receive the content blueprint system, recipes, and strategies to overcome barriers, build momentum, and establish a personal brand.
    The challenge kicks off in the first week of December, concluding just before the last week of the month.

    Challenge Highlights:

    Content Blueprint System: Receive a comprehensive system, including recipes and strategies for effective content creation.

    Accountability and Feedback: Overcome content creation barriers with accountability and feedback, fostering rapid idea validation.

    Bonuses: Early sign-ups enjoy bonuses such as a strategy call and a Facebook ads masterclass.

    Embark on this transformative journey to enhance your content creation skills and make a meaningful impact. Visit https://focusandaction.com/content to sign up for the three-week challenge. Let's create compelling content together!


    Previous Episodes:
    1 - https://youtu.be/v8JHmy5JegE
    2 - https://youtu.be/nAz5WTB-8tI

    Chapters
    00:00 - Validating your content ideas
    02:35 - Low Cost Facebook Adverts
    06:00 - How to find headlines
    08:11 - Talking to People
    14:00 - What do people care about
    16:00 - I'm not good enough
    20:00 - Identify the 20% that matters
    22:17 - Get off the endless hamster-wheel
    25:42 - Strategic Execution
    32:24 - Importance of Feedback
    35:53 - 21 Day Content Challenge
    43:12 - focusanndaction.com/content


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    • 50 min
    Mastering Content Creation FAST: 2 Essential Strategies | Episode 78

    Mastering Content Creation FAST: 2 Essential Strategies | Episode 78

    Get 3x Free Content Recipes: https://focusandaction.com/recipe
    Previous Episode:    • Content Consistency while Successfull...  

    🚀 Unlock the secrets to explosive content growth! 🚀

    Join us in this insightful discussion where we share our journey as content creators, revealing strategies that led to massive follower gains (from scratch) in diverse niches. Learn about organic community building, the power of personal branding, and the successful of content creation experiments.

    Discover the SSC model (Strategic, Sufficient, and Consistent) for content marketing success and explore the challenges of consistent content creation. The SSC Model:    • The 3 Keys to Achieving Your Goals  

    00:00 - Grow your Brand with Content Fast
    03:57 - Personal Brand Videos create Authority
    06:10 - The SSC Model: Sufficient & Consistent
    09:41 - A Lack of Strategy
    14:08 - Strategy 1: Relative Positioning A
    19:42 - Strategy 1: Relative Positioning B
    22:22 - Content Recipes
    27:58 - Strategy 2: Systematic Improvement
    30:04 - (1) Focus on the Essentials
    33:51 - (2) Self Review
    40:40 - (3) Get Feedback
    43:04 - The Content BluePrint

    🔑 Key Takeaways:
    - Importance of personal branding in content creation.
    - Leveraging video content for authority.
    - Crafting a unique voice and standing out in your niche.
    - Content recipes for structured creation, featuring the "I tried X" approach.
    - Adapting to trends and influencing them as you gain authority.
    - Systematic improvement: Focused efforts, essentials, and constructive feedback.
    - Building a backend for business success without a full-time commitment to content.

    The SSC Model:    • The 3 Keys to Achieving Your Goals  
    Get 3x Free Content Recipes: https://focusandaction.com/recipe

    🎙️ Dive deep into the world of content creation with insights on contrarian vs. aligned positions, avoiding generic content with ChatGPT, and positioning within your niche. Uncover the systematic Content Blueprint we have used several times for content creation success and gain practical tips for overcoming obstacles.
    Don't miss out on this guide to strategic and impactful content that resonates with your audience! 🌟
    #contentcreation #DigitalMarketing #YouTubeSuccess #PersonalBranding


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    • 47 min
    How to Create Content Consistently & Run a Business (Video & Writing) | Episode 77

    How to Create Content Consistently & Run a Business (Video & Writing) | Episode 77

    Get the Focus 90 Protocol: https://focusandaction.com/f90/
    Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg

    In this podcast episode, we explore the art of maintaining consistent content creation and the common fears that hinder this process. Shane, drawing from his extensive experience in content creation, shares valuable insights, including his recent successful venture that kickstarted with daily content on TikTok, resulting in a substantial and engaged audience.

    The primary message is clear: consistent content creation yields desired outcomes. The episode delves into the prevalent fear that often hampers people from creating content regularly, frequently stemming from perfectionism. Overcoming this fear is as simple as starting with daily publishing. Tune in for a thought-provoking conversation on the significance of consistent content creation in reaching your objectives.

    00:00 How to create Content Consistently
    02:07 The Fear of Creating: Perfectionism
    03:38 Why "Publish Daily" is a Solution
    06:11 Overcoming Resistance to Shorts
    08:25 Short Form Media Strategy (Video & Writing)
    14:41 Imposter Syndrome
    20:00 Follow a Recipe
    23:27 Batch your Process
    28:29 Commit to Bad First Drafts
    31:09 Constraints & Creativity
    33:09 The 80% Rule
    37:05 Repetition of Ideas
    38:34 Content: The Infinite Game
    40:41 The Skill Creates the Outcome

    Get the Focus 90 Protocol: https://focusandaction.com/f90/

    Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg


    Visit our website: https://ikario.com/


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    • 43 min
    Never Have Enough Time? Here's How to Fix That! | Episode 76

    Never Have Enough Time? Here's How to Fix That! | Episode 76

    F90 Protocol Free Training: https://focusandaction.com/f90
    Want help Goal Setting? Sign up for a Free Coaching Call: https://focusandaction.com/gameplan/

    We've been getting a many questions about time management, lately. And it's no wonder, really. We live in an overwhelming world where everyone receives far more input than they can possibly handle. And so we end up with too much to do, repeatedly arriving at the end of the day wishing for more hours.

    In this episode, we delve deep into the heart of the matter, exploring the misconception that time management is solely about scheduling and time-boxing. Rather, it's about setting priorities, learning to say no, and managing your personal energy levels.

    Join us as we challenge the typical, surface-level solutions often found on YouTube and elsewhere, and instead, aim to address the core issue behind time management challenges. We're here to provide you with practical insights and strategies to help you reclaim control over your time and find the balance you seek.

    Resources & links:
    F90 Protocol Free Training: https://focusandaction.com/f90
    Book 1 - No More Mr. Nice Guy by Robert A. Glover
    Book 2 - Not Nice: Stop People Pleasing by Aziz Gazipura
    Book 3 - Slaying Your Fear by Adam Smith
    Book 4 - The Almanack Of Naval Ravikant by Eric Jorgenson


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    • 53 min
    HyperProductive Sprint: how to get 6 months of work done in 4 weeks or less | Episode 75

    HyperProductive Sprint: how to get 6 months of work done in 4 weeks or less | Episode 75

    What's the secret to getting seemingly impossible amounts of work done in just a few weeks? Many times, I've built my businesses on my ability to do exactly that: creating and launching an entire online course business in under a month. Replacing myself with a brand new marketing team in record time. Or testing a new market and gaining an audience of 100K+ in under 3 months...



    What all of these have in common is that I compressed the work most people would need months or years to complete into just weeks. And I did it without sacrificing my health and without risking burnout.



    Today, I'm sharing the exact protocol I use to make this possible. If you want to experience this HyperProductive Sprint with me, first hand, check out the links in the show notes here: https://ikario.com/hyperproductive-sprint/


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    • 1 hr 5 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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