The Importance of Effective Marketing

Duncan J. White, Managing Editor of International Fire and Safety Journal recently sat down with Paul Davison, CEO of the Proteus Communication Group and Iain Hoey, Editor of IFSJ to discuss ‘The Importance of effective marketing’.

In this podcast, which is the first in a series which will cover topics of general interest, they covered a whole host of areas looking at how the marketer can work more effectively with the editor in order to maximise the return on marketing investment.

It is interesting to hear things from both sides of how simple things can make your message more effective and stand a better chance of actually reaching your target audience.

If you are interested in joining Duncan for a future podcast please contact him via email with a brief synopsis of what you would like to discuss – duncanj.white@intfireandsafetyjournal.com