He Said, She Said: Razor Branding™ Podcast

Jaci Russo
  • 5.0 (30)
  • MARKETING
  • CADA DOS SEMANAS
He Said, She Said: Razor Branding™ Podcast

Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.

  1. 25 FEB

    Building Brands and Winning Mindsets w/ Dave Behar

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael are joined by Dave Behar, entrepreneur, Chief Executive Athlete, and two-time Amazon bestselling author. Dave shares insights on leadership, branding, and the power of collaboration. From his work with NIL programs to his approach to building brands through strategic partnerships, Dave offers a fresh perspective on what it takes to create a culture of winning—both in business and in life. Key Takeaways The Chief Executive Athlete Mindset: Dave’s approach blends athletic discipline with leadership to drive success in business. He emphasizes the importance of staying ready and adaptable, much like an athlete on the field. Collaboration is Key: Success often comes from helping others succeed first. Dave discusses the value of collaboration and investing in relationships. The Power of NIL Programs: Dave shares his thoughts on the evolution of Name, Image, and Likeness (NIL) programs and the need for clearer guidelines to ensure fairness and long-term sustainability. Branding Starts with Purpose: Dave’s branding philosophy focuses on aligning a brand’s personality, purpose, and messaging to create authentic connections. Winning Through Peak Performance: As a two-time bestselling author, Dave talks about his Peak Performance book series and how developing a winning mindset is key to both personal and professional growth.

    58 min

  2. 10 FEB

    Harnessing Momentum in Branding with Matt Mathison

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Matt Mathison, entrepreneur, investor, and founder of MBL Partners. Matt shares insights from his new book, Leadership Orbit, a guide to redefining leadership and creating momentum through consistent micro habits. From building strong company cultures to mastering time management, Matt breaks down the key elements of successful leadership that go beyond titles and authority. Whether you’re a business owner, team leader, or someone looking to develop your personal brand, this episode is filled with practical takeaways and thought-provoking strategies. Matt Mathison is a seasoned entrepreneur, investor, and operator with nearly 25 years of experience spanning sectors like financial services, technology, real estate, and energy. As the co-founder of MBL Partners, Matt focuses on problem-solving and empowering leaders to thrive through innovative solutions. His dynamic career has included leadership roles at Fifth Partners, where he helped build, fix, and scale businesses globally. A former collegiate athlete, Matt brings grit and determination from his athletic background into the business world. He holds a finance degree from Brigham Young University.

    54 min

  3. 28 ENE

    Finding Your Branding Unicorn with William Vanderbloemen

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by William Vanderbloemen, CEO of Vanderbloemen and author of Be the Unicorn. William shares his incredible journey from pastoral ministry to building a successful executive search firm for faith-based organizations. With humor and wisdom, he dives into how focusing on human-to-human (H2H) skills, creating niche marketing strategies, and embracing change have been the cornerstones of his success. Packed with actionable insights, this episode is a must-listen for leaders, marketers, and anyone striving to make an impact.

    46 min

  4. 13 ENE

    Building Workplace Culture w/ Dr. Mechelle Roberthon

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Dr. Mechelle Roberthon, a dynamic leader in professional development and workplace culture. Dr. Roberthon shares her inspiring career journey, from discovering her passion for teaching adults to becoming a sought-after consultant in employee engagement and organizational growth. Together, they explore the critical connection between workplace culture and branding, highlighting how every employee interaction shapes your brand. This conversation is filled with practical advice for leaders looking to create a thriving workplace that attracts and retains top talent.

    48 min

  5. 10/12/2024

    Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka, the innovative minds behind Huxly, a creative tech agency redefining how brands engage with their audiences. Elissa and Mia share their journey into the world of AI-powered chat experiences and how they’ve moved beyond traditional chatbots to create personalized, story-driven interactions that resonate. Listeners will discover: How Huxley uses interactive storytelling to forge meaningful connections Why Instagram DMs are the next frontier for building customer relationships. The ethical considerations and mental health impacts of chat-driven interactions. How brands can embrace emerging technology to build trust  If you’re curious about the future of marketing and how technology can create authentic, human-like conversations, this episode is a must-listen!

    47 min

  6. 26/11/2024

    The Intersection of PR and Branding with Sarah Segal

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo welcome Sarah Segal, founder of Segal Communications, for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including the art of storytelling, the challenges of earned media, and how PR intersects with marketing in a rapidly changing world. Listeners will learn: The growing overlap between PR and marketing—and why it matters Tips for businesses to get the most out of PR and influencer marketing Why adaptability and authenticity are the keys to lasting success Whether you’re a business leader looking to amplify your message or simply curious about the behind-the-scenes of modern communications, this episode is packed with practical advice and inspiring stories.

    1 h y 3 min

  7. 30/10/2024

    The Power of Direct Mail in a Digital World with Wilson Zehr

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and remains a highly effective tool for building memorable, personal connections with customers. Listeners will gain insight into: How direct mail stands out in a crowded digital landscape Tactics for crafting memorable mail that avoids the trash pile The science of targeting the right audience with high precision Combining direct mail with digital touchpoints for a powerful, multi-channel approach Whether you’re curious about reviving old-school marketing methods or finding new ways to connect with your audience, this episode contains strategies to make traditional methods work for modern business. Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over$60 million in venture capital funding in his career.

    36 min

  8. 17/10/2024

    How to Adapt and Evolve Without Losing Focus

    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the course and when to embrace change, using examples from their own experience working with clients who struggle with both stagnation and impulsive decision-making. If you’re a business leader or marketer wondering how to navigate change in today’s fast-moving environment, this episode is packed with insights to help you adapt and thrive.

    37 min
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.

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