The Importance of Research and Data in Esports

Nicole Pike spent 13 years at Nielsen building and moving its games and esports divisions forward. Nicole recently joined YouGov as their sector head for esports and gaming. In this weeks episode, Nicole talks about her career, the importance of data and research in a young industry like esports, and about her future plans. Both also talk about how brands can authentically work with the industry and what people should know before engaging with the space.