The Influencer Podcast

Julie Solomon
The Influencer Podcast

The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the noise, attract high-paying clients, and scale your business—without needing endless content creation or sales calls. If you’re tired of generic strategies and want to master messaging that converts effortlessly, this is the space for you. Each episode dives deep into practical frameworks, high-level marketing strategies, and behind-the-scenes insights to help you craft compelling messaging that speaks directly to your dream clients. Learn how to position yourself as the authority in your niche, build a sustainable sales system, and unlock the sales growth you’ve always known you’re capable of. With a focus on creating long-term sustainability, you’ll discover how to build a sales system that works for you—turning your content into consistent revenue and scaling your business in the online space with ease. Ready to make your message magnetic, build a lasting sales system, and scale with confidence? Subscribe and start transforming your business today.

  1. Unlock Massive Engagement with Power and Pleasure Content

    6 NGÀY TRƯỚC

    Unlock Massive Engagement with Power and Pleasure Content

    ABOUT THIS EPISODE: In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less. If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales. I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level. Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers. Let's make your content strategy simple, effective, and most importantly, profitable! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Introduction to Strategic Content Creation 00:33 The Power of Power and Pleasure Content 01:19 Common Mistakes in Content Strategy 04:13 Balancing Power and Pleasure Content 06:26 Creating Engaging Instagram Stories 10:13 Frameworks for Consistent Content Creation 11:12 Exclusive Access to Social Media Growth Collective  QUOTABLES:  "If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you." - Julie Solomon  "You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about." - Julie Solomon “The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers." - Julie Solomon RESOURCES: [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie.

    21 phút
  2. 9 THG 10

    Monetize Your Passion: How to Attract Paid Collaborations Without a Huge Following

    I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast.  Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content! If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity. Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level. Listen into this conversation to discover how to turn your passion into profitable brand partnerships! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Introduction to Brand Clarity 00:18 Welcome to the Influencer Podcast 00:40 Interview with Sean Cannell 03:32 Understanding Brand and Reputation 05:28 Common Mistakes in Branding 07:31 Five Brand Identity Steps 08:06 Specialization vs. Niche 09:59 Steps to Building a Strong Brand 14:12 Importance of Specialization 19:47 Practical Tips for Creators 24:58 Building Awareness and Selling 25:49 Understanding Influencer Tiers 27:53 Types of Brand Partnerships 35:51 Negotiation Tips for Creators 43:11 The Future of Influencer Marketing 45:54 Resources and Final Thoughts QUOTABLES: "I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel."  – Julie Solomon  "Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way."  – Julie Solomon  "Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in." – Julie Solomon GUEST RESOURCES: Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast IG: @seancannell  RESOURCES: [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

    53 phút
  3. Crafting Content That Converts to Attract Your Ideal Client

    30 THG 9

    Crafting Content That Converts to Attract Your Ideal Client

    In this episode, I’m sharing some transformative strategies to help you grow your business by attracting and converting your ideal clients. I’ll walk you through how to get super specific about who you’re serving, how to craft content that speaks directly to their needs, and why aligning your content strategy with your sales goals is a game-changer. We’ll also talk about differentiating your offer and using targeted messaging to stand out in a crowded market. If you’re ready to triple your income and create content that truly converts, this episode is for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:46 How to Triple Your Earnings Next Quarter 01:38 Strategies for Attracting Ideal Clients 02:15 Creating Content That Converts 02:51 The Importance of Specificity in Targeting 05:00 Defining Your Ideal Client 06:43 Aligning Content with Sales Goals 09:52 Unique Selling Propositions 16:58 Effective Content Strategy QUOTABLES: “To triple your income, focus on targeted content. Content should support what you are selling.” — Julie Solomon “Identify and understand your ideal client deeply. Your messaging should resonate with their needs.” — Julie Solomon “Align your content strategy with your sales goals. Quality content is more effective than quantity.” — Julie Solomon RESOURCES: THE BRAND ACCELERATOR IS NOW OPEN! Ready to turn your current content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer? Join before we close doors on Friday, October 4th!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

    28 phút
  4. How to Refine Your Messaging to Boost Sales

    23 THG 9

    How to Refine Your Messaging to Boost Sales

    In today’s episode, I’m giving you an insider sneak peek into my upcoming Visibility Accelerator Masterclass! I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 02:35 The Power of Effective Messaging 06:03 Julie’s Success Story 08:03 Mastering Your Messaging 13:52 Client Success Stories QUOTABLES: "Your ability to grow your sales today is directly tied to the strength of your messaging." — Julie Solomon "Messaging is your foundation of influence, authority, and most important, sales." — Julie Solomon “Refining your messaging can attract your ideal clients effortlessly.” — Julie Solomon RESOURCES: [NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Clients & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

    24 phút
  5. Skyrocket Your Sales & Master Brand Visibility In Just One Hour Per Week

    18 THG 9

    Skyrocket Your Sales & Master Brand Visibility In Just One Hour Per Week

    In this episode, I’m sharing three powerful message keys that can help you attract your dream client, boost visibility and grow sales in just one hour per week. You’ll learn how to specialize your messaging to stand out from the crowd, position yourself uniquely to increase visibility, and showcase your results in a way that connects with the transformation your ideal clients are seeking - all leading to sales growth from JUST your content.  These strategies can not only grow your sales but also build a loyal community of clients, all while minimizing the time you spend on content. If you're ready to streamline your strategy and get more ideal clients knocking on your digital door, this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:41 Three Key Messaging Strategies 01:22 Masterclass Invitation 03:03 Implementing the Three Key Strategies 04:19 Specialization in Content 13:14 Visibility: Standing Out in a Crowded Market 20:18 Showcasing Results Effectively QUOTABLES: "These three things will skyrocket the amount of ideal dream clients that are in your DMs ready to work with you while only investing one hour each week on content." — Julie Solomon "Your job is to position yourself through your content in a way that naturally pulls your dream client to move into your offer." — Julie Solomon "Specialization over generalization always." — Julie Solomon RESOURCES: [NEW TRAINING] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Client & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

    33 phút
  6. 11 THG 9

    The Undeniable Power of Specialization in Your Brand & Business (Client Spotlight)

    I’m thrilled to share today’s conversation with my incredible friend and client Dana Snyder, a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs. Dana recently released a game-changing book that’s making waves in the industry, and in this episode, she shares her inspiring journey of leaving corporate, rediscovering her passion, and creating a successful monthly giving mastermind for nonprofits. Dana dives into the specifics of building a specialized brand, overcoming challenges, and the importance of surrounding yourself with like-minded peers. Whether you’re an entrepreneur, nonprofit professional, or interested in sustainable revenue models, you’ll gain actionable strategies and insights from Dana’s experience. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 01:29 Dana's Journey: From Corporate to Nonprofit 01:42 The Importance of Specialization 03:43 Dana's Mastermind Experience 13:06 Creating the Monthly Giving Mastermind 23:16 Scaling High-Ticket Programs 24:59 The Journey to Writing a Book 25:32 Exploring Hybrid Publishing 26:01 Launching the Book and Monthly Giving Summit 37:22 The Power of Belief and Influence QUOTABLES: "When you're talking about global impact, when you're talking about changing the Internet with nothing but joyful, good stories, that's not general. That's not being like everybody else. You've got to zig when everybody's zagging." — Julie Solomon “By utilizing the expertise developed in high-stakes environments and transferring it to areas you are passionate about, like the nonprofit sector, you can create meaningful impact and drive success in those areas.” — Dana Snyder "We are following the for profit business trends." — Dana Snyder GUEST RESOURCES: Dana Snyder | Positive Equation @PositiveEquation Grab your copy of Dana’s new book, the Monthly Giving Mastermind: A framework to Build, Grow & Sustain Subscriptions for Good today! RESOURCES: [NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Audience & Grow Visibility While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

    48 phút
  7. Top Lessons To Playing Bigger After 10 Years in the Online Industry

    4 THG 9

    Top Lessons To Playing Bigger After 10 Years in the Online Industry

    Hello friends! In today’s episode I’m both celebrating a significant dual milestone in my life and business: turning 40 and my 10-year journey in the online industry. It’s an exclusive reflection of the milestones I’ve been able to reach and the lessons I’ve learned along the way.  If you’re looking to build your brand and business I’ll share the value in making bold moves, even when faced with obstacles. You’ll also learn the value of being a contrarian and setting trends instead of following the crowd.  Tune in for all the gems on reaching a decade of success in the influencer industry! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:33 Celebrating Milestones: Turning 40 and 10 Years in Business 02:34 Lessons from Costa Rica: All You Need is Less 04:45 The Power of Making Moves 13:45 Embracing the Role of a Trailblazer 23:05 Finding a Purpose Greater Than Yourself QUOTABLES: “Have a purpose that is greater than yourself and be of service to others.” — Julie Solomon "Make a move, even if it isn't the perfect one." — Julie Solomon "Lean in when everyone else is leaning out." — Julie Solomon RESOURCES: [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

    37 phút
  8. Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

    28 THG 8

    Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

    I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses! If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.  Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 01:01 The Power of Online Courses 02:26 Creating and Launching Your Course 04:58 Why Choose Online Courses? 08:02 Real-Life Success Stories 12:55 Pricing Your Course 19:29 The Importance of the First Launch 21:35 The Importance of a 10% Edge in Course Creation 23:33 Adapting Course Content for Modern Audiences 25:10 Effective Course Launch Strategies 28:25 Finding Your Course Creator's Sweet Spot 31:07 Validating Your Course Idea 32:37 The Course Confident Bootcamp QUOTABLES: "When I think about online courses, I think about freedom." — Amy Porterfield "You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people." — Amy Porterfield "The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more." — Amy Porterfield GUEST RESOURCES: Amy Porterfield IG | @AmyPorterfield  RESOURCES: [BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

    44 phút
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Giới Thiệu

The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the noise, attract high-paying clients, and scale your business—without needing endless content creation or sales calls. If you’re tired of generic strategies and want to master messaging that converts effortlessly, this is the space for you. Each episode dives deep into practical frameworks, high-level marketing strategies, and behind-the-scenes insights to help you craft compelling messaging that speaks directly to your dream clients. Learn how to position yourself as the authority in your niche, build a sustainable sales system, and unlock the sales growth you’ve always known you’re capable of. With a focus on creating long-term sustainability, you’ll discover how to build a sales system that works for you—turning your content into consistent revenue and scaling your business in the online space with ease. Ready to make your message magnetic, build a lasting sales system, and scale with confidence? Subscribe and start transforming your business today.

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