256 episodes

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

The Innovative Agency Sharon Toerek

    • Business
    • 5.0 • 31 Ratings

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

    248. Revolutionizing Engagement Through Video Marketing, with Diane Strand

    248. Revolutionizing Engagement Through Video Marketing, with Diane Strand

    Intro
    Join us on The Innovative Agency as Diane Strand, an award-winning Executive Producer and visionary in workforce development in the arts, dives into the transformative role of video in marketing. With a rich background from JDS Studios to TV production, Diane shares profound insights into evolving video marketing strategies to meet modern demands.
     
    What you will learn in this episode: 
     
    Explore the shift from traditional long-form videos to concise, impactful social media content.
    Understand the profound impact of personal branding through video in enhancing both individual and corporate profiles.
    Discover essential post-production skills necessary for effectively tailoring content across various digital platforms.
    Gain insights into how AI is set to revolutionize video production, making it an essential tool for future marketing.
    Learn strategic approaches for agencies looking to collaborate effectively with professional video firms to align messaging and visual style.
     
    Bio
     
    Diane Strand is an award-winning Executive Producer at JDS Studios and the TV show Spirit of Innovation, the first Riverside County local news and information program. She is the majority owner of JDS Video & Media Productions, Inc / JDS Actors Studio and the co-founder of nonprofit JDS Creative Academy, she is also a bestselling author on entrepreneurship and breaking into the industry as an actor. Diane provides pathways for career opportunities in the visual, performing and digital arts. 
     
    Her passion for Workforce Development in the arts, led her to write two approved curriculums for video production. One is a Title 17 program designed for adults with developmental disabilities. The other is a California State approved apprenticeship program for college graduates. These programs provide hands-on training along with paid supported internship opportunities, designed to break down barriers to gainful employment in video production, post production and acting.
     
    Diane's prior career life holds credits from A-List shows like; General Hospital, Friends, Veronica's Closet and building the high-def control room at Staples Center, for the last 20 years Diane has been a successful entrepreneur of her own, a multi-award-winning production company, working with clients like Abbott Vascular, City of Temecula, Cal State San Marcos and United Healthcare Services to name a few.
     
    Diane has launched over 100 video and acting careers into the mainstream entertainment and video production industry. She intersects economic development, workforce development and the arts to level the playing field creating opportunities for all.
     
    As an award winning marketer in multimedia and communications, Diane speaks and coaches on Being Seen in your Business, Turning your Passions into Profits, and Entrepreneurship - Packing your own Parachute



    Resources:
     
    Website: https://linktr.ee/JDSFAM
    JDS Studio Live: https://jdsstudio.live/
    LinkedIn Personal: https://www.linkedin.com/in/dianestrand/
    Twitter: https://twitter.com/JDSProductions
    Instagram: https://www.instagram.com/jdscreativeacademy/
     

    • 23 min
    247. Enhancing SEO with Strategic Video Integration, with Lee Black

    247. Enhancing SEO with Strategic Video Integration, with Lee Black

    Intro
     
    In this episode of The Innovative Agency, we're joined by Lee Black, Founder of Antilles and a leader in SEO and digital marketing strategies. Lee shares his expert insights on the transformative impact of integrating video production into SEO practices, setting new standards in content creation.
     
    What you will learn in this episode: 
     
    How AI and custom video content can revolutionize SEO and user engagement.
    The strategic benefits of moving video production in-house for quality control.
    Overcoming operational challenges in adopting new video production technologies.
    The importance of adaptability in the use of short-form video across various platforms.
    Insights on optimizing video content for SEO to align with Google’s content quality standards.
    Why diversifying marketing strategies beyond single platforms like TikTok is crucial for long-term success.
     
    Bio
     
    Owner, Antilles Digital Media | South Charlotte's 2023 Local Business Person of the Year | Digital Media Solutions For Growing Businesses




    Resources:
     
    Website: http://antillesdigitalmedia.com/
    Facebook Business: https://www.facebook.com/antillesdigitalmedia704
    LinkedIn Personal: https://www.linkedin.com/in/lee-black-iii/
     

    • 27 min
    246. Maximizing Lead Generation Efforts, with Alex Oliveira

    246. Maximizing Lead Generation Efforts, with Alex Oliveira

    Intro
    In this episode, we are joined by Alex Oliveira, Founder and CEO of Prediq, a lead generation agency, to discuss the state of lead generation and the importance of collaboration between marketing and sales teams. He explores strategies to bridge the gap between marketing and sales teams for optimal results in the agency world.
     
    What you will learn in this episode: 
     
    The evolution of lead generation and conversion across the agency landscape. 
    How to effectively manage agency-client relationship dynamics. 
    The benefits of maintaining a legal compliance strategy in your agency. 
    How AI plays into lead generation, particularly in optimizing the conversion of leads into sales.
    The need for agencies to balance risks and opportunities when adopting generative AI technologies.
     
    Bio
    As an entrepreneur with 15 years of experience in digital marketing and technology, Alex Oliveira has excelled in elevating brands for nonprofits, small businesses, and Fortune 500 companies. Alex's marketing framework has been taught to undergrad and graduate college classes. When he is not working, Alex can be found RV'ing with his wife and 4 children.
     
    Resources:
     
    Website: https://www.prediq.io/
    Facebook Business: https://www.facebook.com/prediqmedia
    LinkedIn Personal: https://www.linkedin.com/in/alexoliveira1/
    Book: https://www.amazon.com/You-Build-Will-They-Come-ebook/dp/B09QZYVW2X
     

    • 38 min
    245. Embracing AI and Brand Integrity, with Deirdre McGlashan

    245. Embracing AI and Brand Integrity, with Deirdre McGlashan

    Intro
     
    With the digital landscape moving at the speed of light, it can seem like a maze of evolving technologies. In this episode of the podcast, we welcome Deirdre McGlashan, CMO of BrandGuard, to explore the intersection of AI technology and brand governance. She sheds light on how marketing agencies must adapt to maintain brand integrity and stay ahead of technological advancements. We delve into the critical balance between the consumers' creative power and an agency's expertise in design and technology navigation.




    What you will learn in this episode: 



    Strategies for agencies to educate themselves and keep pace with evolving consumer-driven technology.
    The importance of having conversations about brand integrity and setting up tangible rules and regulations for brand governance.
    Why consistent brand evolution reviews with clients are crucial for maintaining brand strength.
    The potential of AI to transform content generation, and how to position it as a tool for enhancement rather than a threat.
    Utilizing AI to streamline processes, foster staff retention, and enhance the creative workflow within an agency.
     
    Bio
     
    Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of marketing throughout her career, from strategy to content and media to technical development and data and analytics. Deirdre is currently Chief Marketing Officer for BrandGuard, the world’s first AI-powered brand governance platform after serving in Chief Media Officer, Chief Digital Officer, and CEO positions within Stagwell, MediaCom and Dentsu in NY, London, and Shanghai.




    Resources:
     
    Website: https://www.brandguard.ai/
    LinkedIn Personal: https://www.linkedin.com/in/deirdremcg/
    LinkedIn Business: https://www.linkedin.com/company/brandguard-ai/

    • 38 min
    244. How to 10x Your Agency’s Success, with Solomon Thimothy

    244. How to 10x Your Agency’s Success, with Solomon Thimothy

    Intro 
    Today’s episode features Solomon Thimothy, a highly accomplished entrepreneur who emphasizes the significance of thinking big and aiming for 10x growth rather than settling for 2x. The conversation highlights the role of agency owners in shaping the vision for their businesses and challenges them to expand their thinking about growth strategies. By listening, you’ll learn how to elevate your agency's growth mindset and start pushing the boundaries of success.
     
    What you will learn in this episode: 
     
    How to think big when striving toward business growth. 
    The realities of 10x thinking vs. 2x thinking. 
    How to harness the power of focus and intentionality when growing an agency.
    Where to start leveraging technology to scale your agency. 
    The benefits of developing a niche focus when scaling an agency. 
     
    Bio
     
    Solomon Thimothy is a highly accomplished entrepreneur with over 17 years of experience in marketing and sales. As the co-founder and CEO of IMS, a leading inbound marketing and sales agency, as well as Clickx, he has helped businesses increase their revenue using the 10X Framework. Solomon is also an expert in lead generation and customer acquisition, as well as a USA Today and Wall Street Journal best-selling author.
     
    In addition to his work, Solomon is also an angel investor and startup advisor. He has helped numerous startups grow and scale, leveraging his expertise in marketing, sales, and business strategy.
     
    Resources:
     
    Website: http://Thimothy.com
    Facebook Business: https://www.facebook.com/SolomonThimothy/
    LinkedIn Personal: https://www.linkedin.com/in/solomonthimothy/
    Twitter: https://twitter.com/sthimothy
     

    • 31 min
    243. Integrating SEO into Your Agency's Marketing Mix, with Michael Fleischner

    243. Integrating SEO into Your Agency's Marketing Mix, with Michael Fleischner

    Intro
     
    Today we’re discussing the importance of SEO and SEM for marketing agencies with guest Michael Fleischner, Founder of Big Fin SEO. We dive into the topic of agencies needing to stay current with SEO strategies to attract the right clients. The conversation also explores how agencies can prioritize their own SEO efforts to make a strong impact in the digital landscape and offers tips on operating and growing innovative agencies in today's competitive market.
     
    What you will learn in this episode: 
     
    The issue with agencies neglecting their own site’s SEO.
    How agency leaders can leverage thought leadership.
    The importance of quality over quantity in SEO campaigns. 
    Recent evolutions in SEO standard practices. 
    The impact of AI technology on SEO services.
    How to effectively integrate SEO in your marketing strategies. 
     
    Bio
     
    As an entrepreneur, marketer, author, and speaker, Michael Fleischner has worked with a variety of businesses in the Education, HR, Finance, and Technology sectors to improve online marketing effectiveness and results. He is the Founder of Big Fin SEO, a digital marketing agency that specializes in Search Engine Optimization, Paid Search, and Website Development.
     
    Michael has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and featured in USA Today discussing marketing best practices. Michael has authored a variety of marketing related books including, The 7 Figure Freelancer and his top selling search engine optimization guide, SEO Made Simple (10th Edition).
     
    From a volunteer perspective, Michael serves as the President of the American Marketing Association’s Professional Chapters Council that works with more than 70 individual AMA chapters across the United States and Canada to support the marketing profession. Prior to his board role, Michael served as the President for the American Marketing Association of New Jersey.



    Resources:
     
    Website:https://bigfinseo.com
    Facebook Bisness:https://www.facebook.com/bigfinseo
    LinkedIn Personal:https://www.linkedin.com/in/fleischner/
    Twitter:https://twitter.com/mfleischner
     

    • 40 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Kbkleido ,

A must-listen for agency owners

Sharon does such a nice job of bringing her perspective and expertise to her episode and finding guests from a diverse background.

@coreyquinn ,

Insights for agency owners

This is a great podcast for agency owners looking for actionable insights to get to the next level. If this is you, I highly recommend listening!

Adarcus ,

One of the best! 👏

Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!

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