The Innovative Agency Sharon Toerek

Intro
In this episode of The Innovative Agency Podcast, we discuss the importance of understanding the legal landscape in agency operations with expert Melissa Moriarty from VaynerX. They explore the idea of treating legal as a profit center and emphasize the need for legal to be seen as a partnership within agencies. Listen to explore how legal considerations can impact agency growth and success.
 
What you will learn in this episode: 
 
The transformative power of treating legal departments as business partners and profit centers.
Strategies for integrating legal advice into business decision-making processes.
The evolving legal landscape in the marketing industry and its implications.
The importance of proactive legal counsel in risk management and client trust.
Key considerations for user-generated content and AI in content creation.
Effective communication in Master Services Agreement (MSA) negotiations.
The significance of clear agreements and policies for managing legal risks.
 
Bio
Melissa Moriarty is the Deputy General Counsel at VaynerX. She is an experienced, business-oriented attorney focused on intellectual property, privacy, technology, and advertising matters.
 
Resources:



Website: https://vaynerx.com/
LinkedIn Personal: https://www.linkedin.com/in/melissa-moriarty-374b504/
LinkedIn Business: https://www.linkedin.com/company/vaynerx-llc/
 

Join us on this episode of The Innovative Agency as we sit down with Tudor Dumitrescu, Founder of TANDA Digital. Tudor shares his transition from agency owner to a trusted advisor for other agencies, revealing unique insights into business development and personal branding that every agency leader needs to hear.
 
What you will learn in this episode: 
 
How to unlock opportunities through personal branding for agency owners.
The best ways to build thought leadership on LinkedIn to attract quality leads.
How to use education to shorten sales cycles and boost acquisition.
What it takes to transition from daily tasks to strategic business development.
How to leverage personal branding to enhance credibility and trust.
Several techniques that convert cold audiences by highlighting key problems.



Bio
Tudor Dumitrescu started TANDA Digital after being disappointed with the education & business growth systems that existed on the market for digital agencies. 
 
He had to spend 4 years trying to learn the principles that led to success in the agency world from scratch. During that time he scaled his own agency building sales funnels for companies in finance & nutrition to a team of 18 people and generated millions for customers in sales.
 
Tudor ended up collaborating with and learning from some of the biggest names in marketing on his podcast such as Rory Sutherland from Ogilvy UK, David Deutsch, Opher Brayer, Lori Haller, and others.




Resources:
 
Website: https://tanda.digital   
LinkedIn Personal: https://www.linkedin.com/in/tudorfd 
Twitter: https://twitter.com/realtudorfd 
 

Intro
Navigating client contracts can be daunting for agency owners. In this episode, join me, Sharon Toerek, and my colleagues from Toerek Law, as we tackle the most common and challenging questions about Master Service Agreements (MSAs), intellectual property rights, and other pivotal legal aspects that impact daily agency operations.
 
What you will learn in this episode: 
 
Understand the critical components of Master Service Agreements and how they protect your agency.
Discover strategies to safeguard your intellectual property during client interactions.
Learn the differences between MSAs and Statements of Work and how to manage them effectively.
Find out how to handle jurisdiction and governing law in contracts to minimize risks.
Get insights into negotiating fair indemnification and liability terms to balance client relationships.
Explore effective ways to implement non-solicitation clauses to protect your agency's talent.
 
Bio
 
Sharon Toerek is Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing and creative industries monetize their intellectual capital, and manage the legal risks of their work. 
 
Sharon provides proactive, strategic counsel to marketing agencies on legal issues they face continually in their work, including: agency-brand contracts, social media and content marketing legal compliance, and trademark and copyright protection.
 
Samantha Jorden and Madeleine Shroyer are Associate Attorneys at Toerek Law/Legal + Creative conducting intellectual property assessments, securing trademark and copyright registrations, and drafting contract suites for marketing, public relations, and media buying agencies and corporate brand clients.



Resources:
 
Website: legalandcreative.com 
LinkedIn: https://www.linkedin.com/in/sharontoerek/ 
Twitter: https://twitter.com/SharonToerek
 

Intro 
In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights the importance of clearly defining roles, maintaining respectful interactions, and avoiding selfish behaviors to ensure successful partnerships with both clients and other agencies. 
 
What you will learn in this episode: 
 
The importance of clearly defining roles and responsibilities in agency collaborations to prevent confusion.
How to leverage strategies to avoid selfish behaviors in collaborations.
How establishing thought leadership through educational content can enhance your agency’s client interactions.
Gain insights into using humor and education in client communications to improve understanding and engagement.
 
Bio 
Jeff Swartz is an advertising entrepreneur, ad tech creator, and Founder and CEO of Ethic Advertising Agency and Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. Recently, Swartz's team launched Qujam, a do-it-yourself Geofence Advertising platform for small businesses.
 
Resources:
 
Jeff's LinkedIn: https://www.linkedin.com/in/jeffreymswartz/ 
Ethic's Website: https://www.ethic-ads.com/ 
Qujam's Website: https://qujam.com/ 
Spiderweb Blog: https://www.ethic-ads.com/digital-advertising-spiderweb-effect/ 
9 Reasons Why Advertising Doesn't Work ebook download: https://www.ethic-ads.com/9-reasons-advertising-doesnt-work-ebook/ 

Intro
 
In this episode, we dive deep into the transformative power of creativity in the agency space. We’re joined by Tom Shapiro, CEO of Stratabeat, who shares his insights on leveraging creativity not just in campaigns, but across all facets of agency operations. Through this conversation, you will discover how breaking the creative mold can propel your agency to new heights.
 
What you will learn in this episode: 
 
How creativity helps agencies achieve results beyond what’s possible with traditional campaigns.
Practical methods for embedding innovation within your team to drive growth.
The role of challenging conventions to differentiate your agency in a competitive market.
How fostering a culture that celebrates and encourages creative thinking can benefit your agency.
Using a decision-making matrix to evaluate and prioritize innovative ideas effectively.
Insights into nurturing client relationships through creative problem-solving techniques.
 
Bio
Tom Shapiro is CEO of Stratabeat, a B2B organic growth agency specializing in SEO, content strategy, content development, web design, and conversion optimization. Through his career, Shapiro’s clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, Freshworks, and UnitedHealthcare. Previously, Shapiro was the Director of Digital Strategy at iProspect. 
 
During his five years at the agency, the number of employees grew from 85 to 700+. Shapiro is the author of the books Rethink Lead Generation and Rethink Your Marketing, both available on Amazon.
 
Resources:
 
Website:https://stratabeat.com/
LinkedIn Personal:https://www.linkedin.com/in/tomshapiro/
Twitter:https://twitter.com/tomshapiro
Book:https://tomshapiro.com/book-rethink-lead-generation/

Today, Sharon Toerek delves into the critical intersections of Artificial Intelligence (AI) and legal considerations in the marketing agency landscape. Drawing from her experiences and discussions at recent industry conferences, she shares key strategies and legal insights that every agency leader needs to navigate the evolving digital environment effectively.
 
What you will learn in this episode: 
 
Discover innovative revenue strategies that go beyond traditional business development.
Understand the implications of AI in creating new business models.
Learn about the latest trends in pricing and packaging services to maximize profitability.
Explore effective techniques for niche development and positioning to stand out.
The importance of succession planning and how to start the process.
Uncover strategies for maximizing organic growth through deeper client relationships and strategic partnerships.
Discuss crucial legal considerations, from client exclusivity expectations to the proper classification of talent and strategic alliances.