186 episodes

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world?Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

The Innovative Agency Sharon Toerek

    • Business
    • 5.0 • 24 Ratings

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world?Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

    177. Deploy Webinars to Help Your Clients Sell with Joel Erway

    177. Deploy Webinars to Help Your Clients Sell with Joel Erway

    Intro
    Agencies and clients have done a lot of online training in the past two years. During this time of agencies operating from behind their screens, Joel Erway has been helping agencies deploy webinars for their clients, regularly boosting their revenue to six figures and beyond. In this episode, Joel speaks about his expertise in the space, and why he thinks webinars are so effective in the age of online businesses.
    What you will learn in this episode:
    How to determine when a webinar is the right fit for your clients.
    There are two types of webinars: those for marketing-qualified leads, and those for sales-qualified leads. Learn when to deploy one versus the other.
    What questions an agency needs to be asking its clients to figure out which type of webinar is right for them.
    How interviews and “infocasts” can be an effective form of webinar, to help your audience stay engaged.
    Where webinars are headed over the next 1-2 years, and how you should expect them to evolve.


    Bio
    Joel is a master at helping Experts break 7-Figures without being expert marketers. People call Joel Erway “The Webinar Guy” but that’s a tiny slice of his expertise.
    Joel’s a master at crafting high-converting offers and helping Experts scale their business with High Ticket Courses.
    He authored the book, "High Ticket Courses" to help show Experts how to create leveraged offers to scale their business with programs valued at $2,000 or more. Between his own personal sales and his clients, he's helped generate $100+ million over the past few years.
    He’s also a long-time podcaster and the host of Sold With Webinars and Experts Unleashed.
    Resources:
    Website: https://www.joelerway.com/
    LinkedIn: https://www.linkedin.com/in/joelerway/

    • 37 min
    176. Using Email Marketing to Boost Retention with Alex Melone and Andrei Marin

    176. Using Email Marketing to Boost Retention with Alex Melone and Andrei Marin

    Intro
    This episode is all about email marketing. Our guests, Alex Melone and Andrei Marin of CodeCrew, believe that utilizing email for customer acquisition and retention is an often underlooked opportunity for agencies to grow. They outline the tactics and techniques through which they’ve seen immense success for their clients.
    What you will learn in this episode:
    How to have a conversation with your client about implementing a plan for email marketing
    How to use email for customer acquisition – and more importantly, retention
    The importance of developing a testing framework to generate customer data
    How to analyze your data to determine how many emails you should be sending – “The sweet spot”
    How the pandemic has influenced the way email marketing performs
    Where email marketing as a tool for agencies is headed over the next 12-18 months


    Bio
    Alex Melone & Andrei Marin are 2 of the 3 co-founders at CodeCrew. With over 2 decades of combined experience in email marketing amongst the founding team and a team of 40 email experts, they've seen it all, done it all, and improved countless programs' email marketing ROI.
    Resources:
    Website: https://codecrew.us/
    LinkedIn: https://www.linkedin.com/company/codecrewinc/
    Facebook: https://www.facebook.com/codecrew.us/
    Twitter: https://twitter.com/CodeCrewUS

    • 23 min
    175. Leveraging Your Data to Stay Ahead of the Curve, with Marcel Pettipas

    175. Leveraging Your Data to Stay Ahead of the Curve, with Marcel Pettipas

    Intro
    As an agency owner, you certainly collect data — but are you leveraging that data to fully empower your agency? Even if your agency has doubled in size recently, if you are not making money, something is missing. In this episode of The Innovative Agency, Marcel Pettipas explains how agency owners can start using their data to gain more insights into their business and get ahead of the curve.
    What you will learn in this episode:
    How to empower your agency using key data points
    The best ways to leverage financial reporting data in an agency
    How to share financial data with team members in an effective way
    The difference between “revenue” and “agency gross income (AGI)” and why it’s important
    How time tracking can be leveraged to collect more information about your business
    How to bill customers based on perceived risk and value


    Bio
    Marcel Pettipas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.
    He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
    In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business.
    Resources:
    Website: www.parakeeto.com
    www.parakeeto.com/toolkit
    www.marcelpetitpas.com
    LinkedIn: https://www.linkedin.com/in/marcel-petitpas-20059588/
    Facebook: https://www.facebook.com/agencyprofitability
    Twitter: https://twitter.com/Parakeeto

    • 55 min
    174. Eliminate Uncertainty to Boost Client Retention, with Daniel Fernandez

    174. Eliminate Uncertainty to Boost Client Retention, with Daniel Fernandez

    Intro
    Today’s episode is more about clients than it is about agency owners. Our guest, Daniel Fernandez, shares his understanding of what clients value and how agency owners can keep them around for longer. His strategy hinges on retaining clients by systematizing a roadmap to their success. In doing so, you give them the opportunity to be active in the process of strengthening your agency-client relationship.
    What you will learn in this episode:
    How to create a definite pathway that ensures success for your clients.
    The value of systematizing your processes, rather than relying on instinct.
    How to make clients more enthusiastic to continue working with you.
    What you can do to get clients to raise their concerns sooner, rather than later.
    How to decrease complaints and increase client retention.
    The benefits of increasing the number of times you speak face-to-face with clients.


    Bio
    Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.
    Resources:
    Website: https://www.amzclever.com/
    LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/
    Facebook: https://www.facebook.com/AMZcleverAgency
    Twitter: https://twitter.com/danielamzclever
    Instagram: Instagram: https://www.instagram.com/amzclever/
    Youtube: https://www.youtube.com/channel/UCYbzTlGWW_XUa1y90THJCPQ

    • 34 min
    173. The Developer’s Developments, with Rob Kischuk

    173. The Developer’s Developments, with Rob Kischuk

    Sometimes, people look at others in their space as competition. But the most successful leaders of business often recognize that collaboration and networking with others can push their business forward faster than if they were to try to tackle everything independently.
    In today’s episode of The Innovative Agency podcast, my guest is Rob Kischuk, a builder of more than just software products. His adept skills and leadership qualities have allowed him to build companies, teams, partnerships, and relationships. He started Bellwood Labs because he saw the disconnection between a business’s problems, its objectives, and the software product. He has been recognized in Atlanta’s “Top 40 Under 40” and has helped startups with successful exits. He’s also comfortable with the podcasting world too, as host of a podcast about agency owners and leaders.
    What you will learn in this episode:
    How a developer and agency leader thinks about building a product and establishing a niche of specialty and competency
    Learning the benefits of being willing to network, connect, and talk with other agencies to refer work to one another.
    Tips for working in an agile and scrum mindset to build something and anticipate challenges in the process
    Product development lifecycle challenges and how they interact with agency ownership


    Bio
    Rob Kischuk is a builder of more than just software products - he’s a builder of companies and teams, as well as partnerships and relationships. Ever since he learned how to code, Rob’s fascination with transforming ideas into action has enabled him to create great software products that empower people to do the work that matters most to them.
    Throughout Rob’s career, he’s always strived to be an invested partner - not an order taker. He started Bellwood Labs because he saw the disconnection between a business’ problems, its objectives, and the software product. From helping startups like Proficient Systems and Air2Web achieve successful exits, to driving digital transformation for enterprise-level companies like Chick-fil-A, Delta Airlines, PGi, and more, Rob’s caring and collaborative approach has been at the center of it all.
    In addition to serving on the board of the Atlanta Interactive Marketing Association (AIMA), Rob has been recognized time and time again as a key figure in Atlanta’s vibrant business community. Rob has been named to Atlanta’s Top “40 under 40,” and he has also been a finalist in TIE Atlanta’s “Top Up-and-Coming Entrepreneur.”
    Outside of work, you can find Rob slipping into sporting events, exploring Atlanta’s foodie scene, or volunteering at Cumberland Community Church. Rob holds a Bachelor’s degree in Computer Engineering from the Georgia Institute of Technology, as well as an MBA from Georgia State University.
    Resources:
    Website: https://www.bellwood.io/
    LinkedIn: https://www.linkedin.com/company/bellwood-labs/?viewAsMember=true


    Facebook: https://www.facebook.com/BellwoodLabs

    • 24 min
    172. The Value of Creating Your Own IP, with Matthew Strunk

    172. The Value of Creating Your Own IP, with Matthew Strunk

    Does your agency provide something unique and valuable that only you can offer?
    In this episode of the Innovative Agency podcast, we are joined by the founder of BitMoto, Matthew Strunk. Matthew, along with cofounder Devin Peterson, created BitMoto to help car dealerships with digital marketing, a function that many dealerships struggle with, especially when BitMoto first started out in 2015.
    What you will learn in this episode:
    How Matthew and BitMoto anticipated a niche that was underserved, and how they developed a process to enter into it
    The value of leveraging your IP to provide incentives to clients.
    The process of creating, evolving, and improving proprietary software as a revenue generator
    Advantages of considering worldwide development strategy and the cost-savings that can come with that
    How the development of a product can allow your business to generate revenue, and also set you up for success in an exit strategy


    Bio
    Founder & CEO Matthew Strunk started BitMoto in April 2015 with long-time friend Devin Peterson. Matthew had worked in the automotive space for over a decade, serving as a sales consultant, internet manager, internet director, and sales manager during his career.
    It became clear that the majority of car dealerships didn’t truly understand digital marketing beyond the fact that it was something they had to do. They needed a trusted solution to help them gain market share and be more efficient with their ad spend. And so, BitMoto was born.
    BitMoto created a software solution to help dealerships create copy and ads for their digital marketing by simply entering their deals and pricing information, and then auto-generating copy for their marketing. Their proprietary software continued to evolve and allowed them to become leaders within the automotive industry niche.
    Resources:
    Website:https://www.bitmoto.com/
    Website: https://www.strunkmedia.com
    Website: https://www.autosigma.com
    LinkedIn:https://www.linkedin.com/company/bitmoto/
    LinkedIn: https://www.linkedin.com/company/strunkmediagroup
    Twitter:https://twitter.com/bitmotomktg
    Twitter: https://twitter.com/strunkmedia
    Facebook: https://www.facebook.com/StrunkMediaGroup/

    • 31 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Adarcus ,

One of the best! 👏

Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!

dlmixel ,

Wisdom for the real world

Sharon keeps the industry accountable and on its toes!

These episodes are a must for agencies to succeed with integrity and authenticity.

Otis 2 ,

A Must Listen for Agencies large and small

I tip my cap to Sharon and the team behind The Innovative Agency for tackling the tough topics of the day. Sharon’s approach to drilling into real time solutions combined with the personal insights from a variety of advertising, marketing and digital experts makes for a truly compelling listen. I highly encourage those who want a finger on the pulse of agency life to subscribe.

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