The Inspiration Place Artist Miriam Schulman

In all the conversations with artists I’ve had, the number one thing that keeps on coming up is the reluctance to sell. I see this on websites that aren’t set up for buyers to easily be able to purchase their art and in their reluctance to sell in person. Our guest today is here to talk us through the different ways to sell and why it’s important for you to also do it in person. 

David Meltzer is a legendary sports executive, entrepreneur, investor, and co-founder of Sports One Marketing. He served as the CEO of Lee Steinberg Sports & Entertainment Agency and is the author of Connected to Greatness. 

So how do we find our audience, our buyers, and the people who’ll connect with and appreciate our art? Here’s what David shares: 

You need to create opportunities for yourself. 
Meet the buyer where they are comfortable. 
Learn how to communicate and tell the story of your art. 


“It’s so interesting how much we participate in perception that is working against ourselves.” - David Meltzer 

David talked about how it’s up to us to meet people, put ourselves out there, and make our own opportunities. While this can be intimidating, he tells us how and why we need to do this in a beautiful and inspiring way. 

As a bonus, David said, “I’ll be happy to send my book to everyone,” with the promise to have it signed and shipped. To get your copy of Connected to Greatness, you can email him directly or complete this form. 

Connect with David Meltzer: 

Website 

Facebook 

Instagram 

LinkedIn 

Twitter 
For full show notes, go to schulmanart.com/250
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🎉FREE GOODIES!🎉
Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
++++++++++++++++++++
🎤NEVER MISS AN EPISODE!
If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
++++++++++++++++++++
BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
++++++++++++++++++++
I'd love to chat with you on Instagram: http://instagram.com/schulmanart

The buzz around AI, specifically ChatGPT, has been getting louder over the past few months. People are discovering more ways they can use this new technology in everyday tasks. Joining me today to talk about AI and ChatGPT is Jen Lehner. 

Jen is a digital marketing and systems strategist. She teaches entrepreneurs how to grow their audience and monetize with social media, digital tools, and strategic outsourcing.  

Jen describes ChatGPT as an artificial intelligence platform that’s been trained up to 2021 with knowledge of the world that you can have a conversation with. 

“For anybody who’s hearing about this for the first time, I think the way to think about this is a way to enhance what we’re doing.” - Jen Lehner 

How can we use AI to save time? Here are some uses Jen talks about more about: 

AI can significantly cut down the hours when we use it to generate ideas, examples, and first drafts. 
AI can help you start tasks you dread doing, like that email that you don’t want to send. 
AI can be fun. Use it to write a story Godfather style. Use it to give instructions on how to remove peanut butter from a VCR sounding like the King James Version of the Bible. 


AI can help you with job postings, legal documents, writing or correcting code, grammar and spell checks, rewrites, ideas and strategies for ads, headlines and subject lines, webinar ideas, topic outlines, titles, creative and engaging art descriptions, SEO keywords, and many other things. 

As we’re watching the rise of AI and how it develops in real-time, just remember that it’s still just a tool. It requires knowledge and creativity to use. And no matter how human-like its outputs are, AI can never be creative or have new ideas. 

Connect with Jen Lehner: 

Website 

Facebook 

Instagram 

LinkedIn 

YouTube 

Twitter 

Free Resource: 160+ Tasks You Can Outsource to Virtual Assistants 
For full show notes, go to schulmanart.com/249
++++++++++++++++++++
🎉FREE GOODIES!🎉
Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
++++++++++++++++++++
🎤NEVER MISS AN EPISODE!
If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
++++++++++++++++++++
BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
++++++++++++++++++++
I'd love to chat with you on Instagram: http://instagram.com/schulmanart

A lot of people think about sharing their story and writing their own book. As a creative, my bets are that you’ve considered this idea as well. But the publishing world can be intimidating, and figuring out where to get started can be overwhelming. 

Our guest today is Michele Martin. Michele is a literary agent and the founder of MDM Management. She started in the book publishing industry in the 1970s and has worked as an associate publisher at Random House, Simon Schuster, and other major book publishers. Most importantly, she’s my book agent for Artpreneur. 

What makes your book proposal stand out to an agent? What makes them take a second look at your proposal in the middle of looking at hundreds of other proposals each week? Here are three pieces of advice from Michele: 

Have a unique idea 
Have an established platform 
Have a defined, personal voice 


“Your book has to be clearly new enough that they’re willing to take another book off the shelf to put yours on it.” - Michele Martin 

Writing a book is a fun process. The journey to getting it published can be exciting. And there’s nothing like the feeling you get when people tell you that your book helped them, or that they connected with your story. 

Connect with Michele Martin: 

Website 
For full show notes, go to schulmanart.com/248
++++++++++++++++++++
🎉FREE GOODIES!🎉
Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
++++++++++++++++++++
🎤NEVER MISS AN EPISODE!
If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
++++++++++++++++++++
BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
++++++++++++++++++++
I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Have you ever encountered trolls and critics? In this day and age, anyone who puts anything of themselves out there can get criticized and receive negative comments. Even artists.  

This episode is inspired by one such troll. This is a response to a troll who said, “You have an ugly voice.”  

Negative comments aren’t about you. It’s a reflection of the person spreading negativity. 

Everyone who’s ever done anything significant has faced criticism. You can’t change that. The only thing you can do is decide whether you’ll let them affect you. Will you? 

“You have to love your voice, your style, and your art as it’s developing, as you’re uncovering it, as it is growing.” - Miriam Schulman 

In this short episode, these are the three points I want to leave you with: 

Marketing and mindset trump talent every time. 
Stay true to the authentic you. 
Find your voice, own, and express it. 


“Some people will find fault with you no matter what you do. But if they hate you for your uniqueness, at least they’re hating you for the right reasons.” - Miriam Schulman 

Resources: 

Get my book Artpreneur: www.artpreneurbook.com 

Get bonus goodies when you purchase Artpreneur: www.schulmanart.com/book 

Get Chapter 1 for free by going to Schulman Art on Instagram and DM the word “Believe.” 
For full show notes, go to schulmanart.com/247
++++++++++++++++++++
🎉FREE GOODIES!🎉
Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
++++++++++++++++++++
🎤NEVER MISS AN EPISODE!
If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
++++++++++++++++++++
BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
++++++++++++++++++++
I'd love to chat with you on Instagram: http://instagram.com/schulmanart

There’s no one way to go through the branding process, but today we’ll learn there are ways to make sure it will be effective, creative and fun.  

What makes effective and memorable branding? Do we get to define our brand or does our brand define our work? Tiffany shares her expertise on the following points: 

Discover how to use Brand development as a self-development process 


understand how Inconsistencies in visuals and other branding mistakes cost you sales 
How to have effective branding no matter what you sell 

“Make sure that your brand is in alignment, and you can feel like you’re truly embodying it, because if it feels off to you, and if you’re not truly loving it, then the energy shows through.” - Tiffany Neuman 


Branding is such a fun process. We get to play around with colors, fonts, graphics, and images. We get to choose how we present ourselves, our company, and our art to the world. Let your branding be true to you. 

Do you want to know what brand is uniquely you? Take Tiffany’s free Brand Clarity Quiz now. 

Connect with Tiffany Neuman 

Website 

Facebook 

Instagram 

LinkedIn 

Podcast 

Free Masterclass “How to Sell More Art” www.schulmanart.com/sellmoreart  

Get my book Artpreneur and other book freebies: www.artpreneurbook.com 
For full show notes, go to schulmanart.com/246
++++++++++++++++++++
🎉FREE GOODIES!🎉
Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
++++++++++++++++++++
🎤NEVER MISS AN EPISODE!
If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
++++++++++++++++++++
BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
++++++++++++++++++++
I'd love to chat with you on Instagram: http://instagram.com/schulmanart
 

One of the biggest concerns of artists is pricing. What is the value of my art? Am I selling too high? Will anyone pay for this? And a lot of times, artists sell their art too low. The problem is whenever art is priced too low, it rings alarm bells in buyer’s mind and makes them ask “What’s wrong with it? Why is it too low? Is this real?”
“Not all buyers are looking for what’s cheapest, or even what’s most popular. A conscious consumer may care more about a company’s alignment with their values.” - Miriam Schulman
People are willing to pay for art and the value they see in it. And for us to be comfortable with charging for our art, we need to have a mindset shift around pricing.
Here are some things you might be wondering:
How to scale art and what sizes sell best?
How did the pandemic and the recession affect art sales??
Is it too late to start an art career?
When buyers buy art, they aren’t just paying for the piece. They are paying for the story, the fantasy, and the connection that comes with the piece. In fact, the recent global crises just further reminded people how much they want that escape and connection, and this is a good thing for artists. When you talk about your art, whether it’s on your website, in emails, or directly, in person, tell stories. Talk about your process, why you create art and the story behind each piece. Also, tell them stories of your past clients, and how they were able to connect with your art. You’ll never know which ones they’ll be able to connect with.
And never stop creating art. The world is always in need of more art.
Resources:
Free Ebook Artist Profit Plan: www.schulmanart.com/profit 
Free Masterclass www.schulmanart.com/sellmoreart 
Get my book Artpreneur: www.artpreneurbook.com
Get bonus goodies when you purchase Artpreneur: www.schulmanart.com/book
Get Chapter 1 for free by going to @SchulmanArt on Instagram and DM the word “Believe.”
For full show notes, go to schulmanart.com/245
++++++++++++++++++++
🎉FREE GOODIES!🎉
Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
++++++++++++++++++++
🎤NEVER MISS AN EPISODE!
If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
++++++++++++++++++++
BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
++++++++++++++++++++
I'd love to chat with you on Instagram: http://instagram.com/schulmanart