248 episodes

Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it’s also common. We dive into topics such as social media marketing, selling art online as well as shifting your mindset to banish your inner critic and overcome impostor syndrome and beat starving artist syndrome to the curb. Professional artist Miriam Schulman of Schulmanart.com speaks to top marketing experts like Amy Porterfield, Gretchen Rubin, Suzy Ashworth, and leaders in the art space such as Ashley Longshore, Lilla Rogers, Lisa Congdon, and Austin Kleon.

The Inspiration Place Artist Miriam Schulman

    • Arts
    • 4.9 • 342 Ratings

Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it’s also common. We dive into topics such as social media marketing, selling art online as well as shifting your mindset to banish your inner critic and overcome impostor syndrome and beat starving artist syndrome to the curb. Professional artist Miriam Schulman of Schulmanart.com speaks to top marketing experts like Amy Porterfield, Gretchen Rubin, Suzy Ashworth, and leaders in the art space such as Ashley Longshore, Lilla Rogers, Lisa Congdon, and Austin Kleon.

    Artpreneur is Born with Miriam Schulman

    Artpreneur is Born with Miriam Schulman

    Artpreneur is officially out in the stores and you can now go out and grab your own copy. 
    In celebration of this launch, I did something different for this episode. Today’s guests are artists just like you. With varied backgrounds and experiences, they ask their questions, share their stories while I share mine and a couple of excerpts from my book. It’s a fun, inspiring, conversation that I’m sure you’ll appreciate. 
    Here are some excerpts I share in this episode: 
    Chapter 1 “Choose to Believe” 
    There’s an artist in each of us wanting to break free. Your muse is tired of staying quiet and waiting for you to feel ready. Take the next step and dream bigger. You are enough. You are more than capable. 
    Chapter 3 “Start Before You’re Ready” 
    Understand that regardless of the kind of art you create… you must love your art so fiercely that you truly feel the world will miss out if they don’t want what you’re offering. 
    Chapter 10 “Listen to Understand” 
    This chapter details a 9-step process for selling, both for in-person and online selling. There’s also an Overcoming Objections Chart, which has actions steps and scripts you can use when you encounter objections. 
    “Your muse is tired of staying quiet and waiting for you to feel ready” - Miriam Schulman 
    Chapter 12 “Why Your Art Matters” 
    Your art matters in so many ways beyond what selling it will do for you professionally. Art helps us process the world around us and serves both a spiritual and social function, not unlike religion.  
    I hope this episode will encourage you to pursue your art and improve your business. Know that you can do it, that you’re capable, and you have what it takes. Stay inspired! 
    Get Artpreneur: www.artpreneurbook.com 
    Get Chapter 1 for free by going to Schulman Art on Instagram and DM the word “Believe.” 
    For full show notes, go to schulmanart.com/243
    ++++++++++++++++++++
    🎉FREE GOODIES!🎉
    Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
    ++++++++++++++++++++
    🎤NEVER MISS AN EPISODE!
    If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
    ++++++++++++++++++++
    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
    ++++++++++++++++++++
    I'd love to chat with you on Instagram: http://instagram.com/schulmanart

    • 30 min
    What's Working Now with Social Media with Miriam Schulman

    What's Working Now with Social Media with Miriam Schulman

    When I submitted the book proposal for Artpreneur, the most pushback I got was on why I didn’t include a chapter on social media. I wanted my book to be a classic, to still be relevant in five years, and social media is evolving so often that I knew adding it would be a mistake. Instead of just dropping the topic completely, I decided to dive deeper and make a stronger case for why social media isn’t as important as you might believe. 
    The thing is, social media is no longer what it was. It’s constantly changing so the techniques that work now could no longer work in six months. The average engagement on some platforms is so low it’s not worth the time you need to put in to get those engagements. 
    “Marketing and mindset trump talent.” - Miriam Schulman 
    So how can you still use social media today so that it’s still worth your time and effort? Here are three topics I talk about more in this episode: 
    Secure earned media coverage to effectively expand your online presence.  Identify the most valuable social media platforms for your art and avoid the time wasters Use social media to build relationships and engage with your audience, rather than a substitute for traditional marketing  “Traditional marketing trumps social media.” - Miriam Schulman 
    I’m not going to tell you to stop using social media. It still has its place. But you can’t let it be your only platform and it’s better to explore methods and channels beyond social media.  
    Message me on Instagram, DM me “Believe” and see for yourself how social media can be used to connect and you’ll receive the first chapter of my book Artpreneur for free. 
    Get Artpreneur: www.artpreneurbook.com 
    For full show notes, go to schulmanart.com/242
    ++++++++++++++++++++
    🎉FREE GOODIES!🎉
    Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
    ++++++++++++++++++++
    🎤NEVER MISS AN EPISODE!
    If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
    ++++++++++++++++++++
    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
    ++++++++++++++++++++
    I'd love to chat with you on Instagram: http://instagram.com/schulmanart

    • 27 min
    Why Marketing and Mindset Trump Talent with Miriam Schulman

    Why Marketing and Mindset Trump Talent with Miriam Schulman

    I’m sure you’ve seen less talented people rise to the top while those with the talent don’t. It’s baffling and might even seem unfair. But what if I tell you that it’s all in the marketing? 
    In this episode, we discuss how marketing and mindset play important roles in your success, even more than talent. I talk about how famous artists (yes, even those from hundreds of years ago) utilized marketing to sell their art. And I even share personal stories where I saw and experienced how consistency led to better results than talent. 
    “I do believe anyone can be an artist. However, you need to develop the right mindset and learn the skills and techniques to get the results you want.” - Miriam Schulman 
    Why are marketing and mindset so important? Is talent still important? Here are the three thoughts I share that I want you to take home: 
    You need to learn marketing to be able to share and sell your art  Mindset is more important than marketing because marketing won’t work well without the right mindset behind it  Consistent effort over time trumps talent. All the time  “If you want to think like a famous artist, marketing matters.” - Miriam Schulman 
    I know it can be discouraging to see child prodigies paraded in the media or look at the works of the great masters and feel like we’ll never achieve what they did. I know that it can be baffling to see not-so-great art sell for a lot of money. But once you learn that it’s not just about the art, you can achieve your goal. Once you develop the mindset, learn the skills, and put in the effort, you’ll be able surprised by what you can achieve. 
    Get Artpreneur: www.artpreneurbook.com 
    For full show notes, go to schulmanart.com/241
    ++++++++++++++++++++
    🎉FREE GOODIES!🎉
    Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
    ++++++++++++++++++++
    🎤NEVER MISS AN EPISODE!
    If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
    ++++++++++++++++++++
    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
    ++++++++++++++++++++
    I'd love to chat with you on Instagram: http://instagram.com/schulmanart

    • 31 min
    Choose to Believe with Miriam Schulman

    Choose to Believe with Miriam Schulman

    Your beliefs hold  power.  
    “Our thoughts create our feelings, which drive our actions, and the actions are what create the results.” - Miriam Schulman
    So how exactly do we build confidence?  
    Write down the future you want as if it’s absolutely going to happen Push aside the fear and doubt and do it anyway!  Start this year by choosing to believe in your dreams. “When you choose to believe, you’re acting from that place of choosing-to-believe, so you can’t fail.” - Miriam Schulman
     Make  the decision to believe in yourself, your future, and your work. Start this year by choosing to believe.
    Stay inspired.
    For a free chapter of Artpreneur, go to SchulmanArt.com/Believe 
    For full show notes, go to schulmanart.com/240
    ++++++++++++++++++++
    🎉FREE GOODIES!🎉
    Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
    ++++++++++++++++++++
    🎤NEVER MISS AN EPISODE!
    If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
    ++++++++++++++++++++
    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
    ++++++++++++++++++++
    I'd love to chat with you on Instagram: http://instagram.com/schulmanart

    • 11 min
    Humane Marketing with Sarah Santacroce and Miriam Schulman

    Humane Marketing with Sarah Santacroce and Miriam Schulman

    In marketing your business or selling your products through the traditional marketing methods, did you ever feel uncomfortable, unsure, or question whether this is really you? That’s exactly what our guest Sarah Santacroce felt while learning the trade of online marketing.
    Sarah is an entrepreneur in the Marketing Space. She’s the Founder of the Humane Business Revolution and an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and author of ‘Marketing Like We’re Human‘ and ‘Selling Like We’re Human‘ books.
    “We need a different way for entrepreneurs to … do marketing, and not just cookie cutter approaches. Yes, it has to do with the scarcity and the urgency, but… let’s look at what they’re meant for and let’s use them in a different way with empathy and kindness.” - Sarah Santacroce
    So how do you start marketing with a humane approach? Here are some of the points Sarah raised that you can start applying today:
    False urgency, scarcity, wealth-signaling, ang gap selling marketing are some of the anxiety-inducing marketing methods. With how much the world has consciously evolved in the past few years, they are now an outdated approach to marketing. The reason why you are uncomfortable with selling and marketing has to do with worthiness and really believing in yourself. Share the positive outcome of your product/service and use empathy and perspective-taking to connect with your clients. “Let’s empower our clients. Let’s treat them as the smart human beings they are.” - Sarah Santacroce
    The voices that say, “In order to succeed, you need to run your business this way,” or “In order to sell, you need to market this way,” can be overwhelming, especially when you feel that these methods aren’t true to who you are. The good news is that this is YOUR business. YOU are the one running it. YOU get to make the decision. And it’s possible to make decisions that are true to you, allows you to connect with your clients, and still be profitable.
    Connect with Sarah:
    Website: https://sarahsantacroce.com/about/
    LinkedIn: https://www.linkedin.com/in/sarahsantacroce/
    YouTube: https://www.youtube.com/c/SarahSantacroce
    Podcast: https://sarahsantacroce.com/podcast/            
    Books: https://sarahsantacroce.com/marketing-selling-like-were-human-books/
    For full show notes, go to schulmanart.com/239
    ++++++++++++++++++++
    🎉FREE GOODIES!🎉
    Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
    ++++++++++++++++++++
    🎤NEVER MISS AN EPISODE!
    If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
    ++++++++++++++++++++
    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
    ++++++++++++++++++++
    I'd love to chat with you on Instagram: http://instagram.com/schulmanart

    • 34 min
    An Artist's Guide to NFTs with Capucine Jenkins and Miriam Schulman

    An Artist's Guide to NFTs with Capucine Jenkins and Miriam Schulman

    NFTs are bridging the gap between art and technology but many artists (including myself) still don’t quite understand what they are and how to do them. In this episode our inspiration is NFT art and its ability to help us explore another stream of income and a look into the future. Unfortunately, there are a lot of scams circulating the internet praying on artists enticing them with quick money for an NFT of their work. 
    Luckily, our guest, Capucine Jenkins, curator of digital art and NFTs at Saatchi Art is here to demystify the process for us. Class is in session and she’s giving us the NFT 101 class so that you can see the opportunities that exist even if you’re a traditional artist. 
    “Much of our goal and objective really is to help artists help growing artists and definitely emerging artists make a livelihood for themselves.” - Capucine Jenkins 
    Everything you’ll need to start considering NFT art: 
    NFTs are so much more than JPGs  You don’t have to be a digital artist to sell NFTs  Art and technology don’t have to be in contrast of each other  NFTs are really about intellectual property and assets that allow you control as an artist  Capucine explains the opposing worlds of art before this NFT technology exploded in popularity, and the digital world that now exists for artists to live and thrive in. Capucine says that NFTs give you “a mid-tier place …to be able to have a livelihood.” Because it exists on a technology called the blockchain, there is no middle man, and your royalties, rights as an artist, and proper compensations are baked into these digital contracts called smart contracts. 
    “There's this understanding that art and tech are in contrast, or even in conflict with each other, when I think NFT's actually do the job of bridging that gap.” - Capucine Jenkins 
    Connect with Capucine Jenkins: 
    Website 
    Linkedin 
    For full show notes, go to schulmanart.com/238
    ++++++++++++++++++++
    🎉FREE GOODIES!🎉
    Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.
    ++++++++++++++++++++
    🎤NEVER MISS AN EPISODE!
    If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast
    ++++++++++++++++++++
    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
    ++++++++++++++++++++
    I'd love to chat with you on Instagram: http://instagram.com/schulmanart

    • 45 min

Customer Reviews

4.9 out of 5
342 Ratings

342 Ratings

StainArtist2011 ,

Inspiring and motivating

I look forward to a new episode from Miriam Schulman every week! Her show is packed full of interviews with amazing people who will inspire and motivate you to embrace your creative self and share it with the world. I recommend this to anyone looking to share their creativity and when you fall in love with this show get her book as well!

Amanda Herr ,

SO Inspiring!

Miriam is so amazingly inspiring. This is one of my must listen to’s. Every time I learn something new and I come away ready to tackle my own business. Thank you Miriam for sharing so much.

marykamererfineart ,

Enjoying the professional advice!

A nice range of topics—finding good advice for mid-career artists and navigating the art world as it evolves. @maryckamererart

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