The Inspired Selling Podcast with Dylis Guyan Dylis Guyan

It's said that how you sell is more important than what you sell. This is even more so the more complex and strategic the sale. So how do you go about winning those dream opportunities?
Today, I'm joined by Wayne Moloney an Australian business growth specialist with a global background. Wayne has spent over 4 decades working across 3 continents helping businesses of all sizes sustainably grow their revenues and profit. He is a co-author of the brilliant new sales novel, The Wentworth Prospect.
Here's what Wayne and I explore in this discussion:
The importance of focusing on customer outcomes, not your product or service Why disrupting your prospects business thinking is the right thing to do to truly deliver value Why a sound sales process is critical to your success; and what a good process looks like Why sales management is the weak link in a sales team The importance of identifying key stakeholders; the people in your prospect who can make or break your deal Why he chose to write a sales novel and why it's such a powerful way to impart knowledge...and sell Here’s where you can contact Wayne Moloney
Email;            wayne@waynemoloney.com
LinkedIn:        https://www.linkedin.com/in/waynemoloney/
Order book    https://edvance.sale/the-book/
Let me know if you would like to share your best practices on the Inspired Podcast. Email me at dylis@dylisguyan.com
 
 

Gilad not only increased profits in 2020 he is set to outperform those figures again in 2021.
Listen to find out why I fell in love with him, professionally speaking, of course.
His passion for his customers, staff and business is palpable. He talks about being a beacon of light for his customers (retailers) and I can assure you he really is!
Linn (his company) website doesn’t talk about the features and benefits of their product it says;
Linn’s aim is simple.
“We want to bring you closer to the music you love, to feel every note, to experience your music with a clarity and power unlike anything you’ve ever heard.
Our philosophy is simple too. “We don’t make anything unless it’s better than what’s available elsewhere. For us, “good enough” isn’t good enough.” 
We go to extremes to pursue musical perfection. When you hear the results, you’ll understand why.”

A good customer experience means your customers will spend more. In fact, 86% of buyers are willing to pay more for a great customer experience. ... A Walker study found that at the end of 2020, customer experience will overtake price and product as the key brand differentiator.
Stephen Spencer says, “"Customer Experience isn’t simply the quality and arrangement of assets. It’s their orchestration". We help organisations orchestrate their assets so that everyone and everything plays to their full potential.”

In business, contracts are important because they outline expectations for both parties, protect both parties if those expectations aren't met and lock in the price that will be paid for services.
In this podcast interview with Annabel Kaye you will discover;
The definition of a business/project/consulting contract and why it is important to have one? The ramifications of not having one? The key elements that need to be considered and included in a contract?  What you should be mindful of when choosing a contract lawyer Here’s more about Annabel Kaye and how you might get in touch with her.
Celebrating 40 years in business, Annabel founded KoffeeKlatch in 2009 specifically to support organisations which outsource to freelancers. Her practical expertise in outsourcing to VAs, web designers, bookkeepers, trainers and more, is a key part of her story. She lives the life she talks about. She still advises businesses from the smallest to the largest on how to contract and manage their teams and how to create REAL flexibility that doesn’t hurt.  
 

In this episode I am talking with Jenny Gordon about personality profiling and how it can help unlock your full potential.
Here’s what you’ll learn in this interview with Jenny;
What exactly is personality profiling and why it is important? How understanding personality profiling can make your job easier The challenges you may face by not utilising PP. How to speak and interact with people who have different personality types to ourselves

Learn how to make positive changes that stick so you can get through tough times and emerge stronger and wiser with multi award-winning speaker, experienced leadership coach and mentor, Harriet Waley-Cohen.