The Intentional Fundraiser Podcast

Tammy Zonker
The Intentional Fundraiser Podcast

Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level. Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising. So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising! Keep transforming, Tammy Zonker Major Gift Expert & Keynote Speaker Fundraising Transformed #ScaleRaiseDo

  1. 11 FEB

    5 Strategies that Work for Mastering Major Donor Cultivation

    🌟 What if I told you one conversation could unlock a transformational gift for your nonprofit? I’ve sat across from donors who seemed untouchable—until a simple, personalized video led to a six-figure gift. 🎥💸 Sound like magic? It’s not. It’s strategy.  Here’s the truth: "major donors aren’t ATMs." They’re partners waiting to fall in love with your mission. But how do you bridge the gap between “Hi, nice to meet you” and “Here’s my life-changing gift”?  I’ll share the exact moment a donor looked me in the eye and said, “I finally get it”—and how that moment turned into a $500,000 commitment. 🤝  Here’s my question for you: "When was the last time a donor told YOU, 'I finally get it'?" If it’s been a while, this episode is for you.  🎧 Hit play now to discover the 5 strategies that helped nonprofits like yours boost major gift revenue by 40% in 18 months. Then share it with your team—because transformational fundraising starts here.  #MajorGifts #NonprofitLeadership #FundraisingStrategies #PhilanthropyMatters #ListenAndShare 🌍✨ Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.  Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies  Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    11 min
  2. 4 FEB

    The Silent Revolution of Anonymous Giving

    In my latest episode of The Intentional Fundraiser, I dive deep into a trend that's quietly reshaping philanthropy — the Silent Revolution of Anonymous Giving. Imagine receiving a six-figure donation, only to discover it comes from 'Anonymous.' Exciting, right? But how do we express gratitude and demonstrate impact when we can’t even name our benefactor? 🤔 I share a story from my time working with a mid-size organization in Detroit that faced this very challenge. Their initial joy turned to uncertainty when they received a $500,000 anonymous gift. Together, we crafted creative strategies that not only honored donor privacy but also fostered deeper connections and trust.  What if the future of fundraising isn't about names on walls but about the profound impact we create together? 🌍 Join me as I explore actionable tips for embracing this new landscape and ensuring every gift—named or unnamed—is celebrated for its impact.  👉 Tune in now and let’s transform your fundraising approach! And if you find it valuable, please share it with your network!  #Nonprofit #Fundraising #AnonymousGiving #Philanthropy #DonorRelations Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.  Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies  Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    11 min
  3. 28 ENE

    How "Thank You" Can Transform Your Fundraising

    I just had the most incredible conversation with Lisa Sargent, the gratitude expert of fundraising! 🙌 You know that warm, fuzzy feeling you get when someone genuinely appreciates you? Well, imagine if we could bottle that feeling and use it to transform our donor relationships! 💖 That's exactly what Lisa and I explored in our chat about her new book, "Thankology." Did you know that a simple "thank you" could potentially increase donations by $450,000? 🤯 Or that expressing gratitude actually lights up specific areas of our brains, promoting understanding and pro-social behavior? Here's a thought-provoking question for you: Are we truly making our donors feel seen and appreciated, or are we just going through the motions? Get ready to discover how implementing effective thanking strategies can boost donor retention, increase giving levels, and create a more fulfilling experience for both your donors and your organization. 🚀 Listen to this episode now and share it with your colleagues.  #FundraisingTips #DonorAppreciation #NonprofitLeadership #Thankology Guest: Lisa Sargent, Principal, Lisa Sargent Communications, Author Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.  Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies  Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    55 min
  4. 20/11/2024

    The Power of Conversational Fundraising: Strategies for Meaningful Donor Engagement

    🎙️ Ever felt that pit in your stomach before asking for a major gift? I've been there too! 😅 In my latest chat with Kent Stroman, founder of The Asking Academy, you'll discover how to transform those anxiety-inducing donor meetings into genuine, enjoyable conversations. Want to know the secret behind asking heart questions that unlock donor stories? 🗝️ Or how about the perfect timing for "the ask" that'll revolutionize your approach? 🕰️ Curious about how one new executive director overcame her hesitation and sparked a donor connection she never thought possible? 🌟 What if I told you there's a way to make fundraising not just bearable but truly fulfilling for both you and your donors? Listen to this insightful episode and learn how to build deeper donor relationships that lead to transformative giving. Then share it with your fundraising squad – because great conversations lead to greater impact! 💪 Guest: Kent Stroman, President, Stroman & Associates, Asking Coach, Speaker & Author Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.  Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies  Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    52 min
  5. 05/11/2024

    Beyond the Ask: How Relationship Fundraising Can Transform Your Nonprofit

    Ever wondered why donors leave faster than we can acquire them? 😓  I recently had the privilege of chatting with the brilliant Ken Burnett, the father of relationship fundraising, about his newest book, "Relationship Fundraising, Third Edition. And let me tell you, it was eye-opening! 👀  Ken shared a story about Marjorie, a loyal donor who valued her annual conversations with her favorite charity more than the convenience of automated giving. It made me wonder: are we sometimes so focused on efficiency that we forget the human touch? 🤔 Ready to revolutionize your approach to donor relationships? Tune in to this game-changing episode and discover how to keep your supporters engaged for the long haul! 🚀 Take a listen and share with your team! Together, we can transform the nonprofit sector. 💪 #RelationshipFundraising #DonorRetention #NonprofitLeadership Guest: Ken Burnett, Father of Relationship Fundraising, Author Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.  Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies  Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    1 h y 3 min

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Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level. Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising. So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising! Keep transforming, Tammy Zonker Major Gift Expert & Keynote Speaker Fundraising Transformed #ScaleRaiseDo

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