The Intersection of Email and Social Media with Carlos Gil of GetResponse

In this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.

00:00 - Introduction and the Role of Social Media in Email Marketing
03:18 - Carlos Gil's Journey to GetResponse
10:25 - Email as the Original Social Media and the Importance of Integration
15:18 - Building Relationships and Advocacy Across Channels
21:39 - Focusing on Individual Customers for Long-Term Success
25:03 - Analyzing Data to Identify Loyal Advocates
26:59 - Executing a Unified Brand Voice: Strategies and Challenges
36:46 - Strengths and Limitations of Social Media, Email, and SMS Marketing
43:02 - Listening, Engagement, and Building Advocacy
48:54 - Aligning the Social Media and Email Teams: Collaboration Strategies