Talita Lacerda, CEO of Petlove on Amazon Leadership Principles, The Secrets of Successful Fundraising and How to Build a Brand That Customers Love

April 27: For our second in studio episode, I am thrilled to welcome Talita Lacerda, CEO at Petlove, the largest pet e-commerce platform in Brazil and Latin America, that has raised over $225M+ from some of the best investors in Latin America including L Catterton, Riverwood Capital, SoftBank, Kaszek, Monashees, Globo Ventures, Porto Seguro and Tarpon. Petlove has recently announced its plan to go public within 2-3 years. 

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In today's episode we will discuss: 

1. What was Talita's approach towards adopting and localizing Amazon's single-threaded leadership principle, focus on the input metrics together with Google's OKR system for the Petlove's organizational design?
2.  What is the secret sauce of successful fundraising? What are the questions founders must ask themselves when they choose their investors?
3. Meritocracy vs Partnership: what matters more from Talita's perspective?
4. What is Petlove's approach towards building sustainable customer-focused and business?
5. Why having an omni-channel strategy is important for digitally native brands?

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Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

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