The Jolly Hog: Why product development is like an onion

In this episode I talk to Max Kohn, one of the three brothers behind The Jolly Hog, a staple brand on UK retail shelves with their British, award-winning meat products. Their product development journey showcases how instinct, taste and a strong core identity can lay the foundations for a successful food business.

Topics:

• How The Jolly Hog came to be: from rugby to retail
• The sausage retail space once upon a time
• The importance of upholding welfare
• Creating a signature product & experimentation
• Their approach to NPD & EPD: the onion & panelling
• Where they find inspiration
• Pigsty: Developing for restaurant
• Branching into the world of publishing: the Pigs In Blankets Cookbook
• How to win Great Taste awards
• Branching out from pork
• Encouraging innovation within your team

The Jolly Hog

Website - https://thejollyhog.com/

Instagram - https://www.instagram.com/thejollyhog/?hl=en