The Josh Boone Show Josh Boone

For session 35 of The Josh Boone Show, we catch up with our old friend and marketing expert, Mark Cann.

Mark is an entrepreneur, growth marketer, and now a mental health advocate. Mark is the founder of HYPAA, a recently launched science-backed ADHD education platform with the advisory of a prominent neuroscientist and dietician.

This talk is all about something very near – but maybe not so dear – to both of our hearts: Attention Hyper-Active Disorder or ADHD. Both of us were diagnosed late as adults, myself at age 23 and Mark at 42. For a long time, neither of us understood why certain things were so difficult for us, why our minds involuntarily tortured us with chaotic, scattered, and irrational thoughts.

Although we’ve found success, it’s taken years of personal research, doctor’s visits, medication, dieting, and discipline. It’s basically been life on hard mode.

I hope you’ll join us to delve into the intricacies of ADHD diagnosis, ADHD’s impact on entrepreneurial careers and relationships, and the evolving landscape of treatment.

Disclaimer: I am not a doctor, and I don't play one on the internet, but I am a long-standing ADHD patient and have done years' worth of extensive split-testing and research. I aim to shine a light on this condition and encourage all who struggle with similar symptoms to ask hard questions and get help.

[00:00:00] Intro: Living Undiagnosed
 [00:08:04] Meet Mark Cann
[00:09:29] ADHD in the UK Explored
[00:15:02] ADHD Myths vs. Reality
[00:17:18] ADHD Success Strategies
[00:46:28] Intuition as ADHD Strength
[00:47:40] ADHD Calmness Superpower
[00:48:46] ADHD Misconceptions Clarified
 [00:55:21] ADHD, Rest, and Diet
[01:05:41] Nutrition's Impact on ADHD
[01:07:56] Personalized ADHD Healthcare
[01:23:42] ADHD Entrepreneurship Challenges
[01:26:44] ADHD Time Management Tips
[01:31:18] Hyperfocus in ADHD Success
[01:36:00] Accountability and ADHD
[01:38:50] Virtual Coworking for ADHD
[01:40:33] ADHD: Breaks for Focus
[01:44:04] ADHD Work Environment Benefits
[01:47:26] ADHD and Tech Solutions
[01:53:07] Decision Making with ADHD
[01:56:19] Networking and ADHD
[02:06:10] Support Networks for ADHD
[02:17:29] ADHD and Intentionality
[02:21:06] ADHD Parenting Journey
[02:33:02] ADHD and AI Healthcare
[02:55:01] ADHD in Workplace Future

// Connect with Mark:
LinkedIn: @MarkCannWebsite: growthwarriors.coTwitter: @MarkyCannHYYPA ADHD Platform: hyypa.com
// Connect with Josh Boone:
Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone
// Music by Kirby Johnston.
Check out his band, Aldaraia, on Spotify.

"Best keep walking." – Bowie ★

For session 34, we sit down with Zaid Hisham, a design strategist and coach to solopreneurs, with an inspiring story of overcoming personal challenges.

Zaid delves into his journey through stuttering and its deep-rooted connections to past traumas, exploring the intricate relationship between physiological responses and psychological experiences. 

Zaid has a world-class resume as a user experience strategist at companies like Intel, Apple, Microsoft, and Expedia.com. He's harnessed his expertise in design to reshape his life, confronting and overcoming his challenges one layer at a time. And now, he's on a mission to empower others to do the same.

This episode delves deep into Zaid's transformative journey and design thinking in personal growth. Not only his past but we explore his current daily battles, including the ever-present specter of imposter syndrome.
[00:00:00] Introduction
[00:09:17] Stuttering & Authority Figures
[00:19:55] PTSD vs. Complex Trauma Differences
[00:28:01] Identifying Personal Trauma Triggers
[00:40:22] High Blood Pressure and Kidney Health
[00:50:41] Stoicism vs. Emotional Suppression Debate
[01:02:16] ADHD Management with Adderall
[01:19:02] Root Causes of Stuttering Unveiled
[01:35:22] How Past Trauma Shapes Perception
[01:46:40] Entrepreneurial Turmoil: Personal Experiences
[02:03:33] Releasing Childhood Judgments for Growth
[02:19:18] Entrepreneurial Lessons from Personal Challenges
[02:32:16] Conquering Entrepreneurial Perfectionism
[02:44:52] Growth Mindset: Beyond Searching for Cures
[03:00:18] Applying Artistic Process to Life
[03:11:46] Breaking Dysfunctional Family Patterns
[03:35:35] The Importance of Trusting Your Intuition
[03:42:45] The Power of Dialogue and Connection

Zaid's story is one of empowerment and resilience. His insights aren't just inspiring—they're a call to action for anyone ready to take the driver's seat in their life's journey. It's a testament that with effort, we can rewrite our stories. But it's a continuous journey.


// Connect with Zaid:
Website: zaidhisham.comLinkedIn: @zaidhisham
// Connect with Josh Boone:
Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone
// Music by Kirby Johnston. Check out his band, Aldaraia, on Spotify.

"Best keep walking." – Bowie ★

For Session 33, we welcome back entrepreneur, storyteller, and author Seth Erickson.

Seth has found success as the former CEO of award-winning marketing firm Kodis Agency, as a Partner at Storify Agency, where he helps startups transform their branding and messaging, and as the author of the marketing psychology book “How To Hack Humans.”

In this session, Josh and Seth use their AI and marketing expertise to consider the implications of increased reliance on machines and algorithms.

// In our conversation, we dive into:

[00:00:00] Intro: AI's Impact on Society & Self-Development
[00:04:55] AI Changes Online Dating & Relationships
[00:19:40] Challenges of Finding Love Through Apps
[00:26:46] Can Algorithms Really Find Your Perfect Partner?
[00:39:01] How AI Impacts Dating in Small Towns & Rural Areas
[00:46:12] AI Threatens Job Security for Hollywood Writers
[00:55:12] AI's Impact on Storytelling & Content Creation
[01:05:16] How AI Will Disrupt Jobs & The Economy
[01:09:34] AI for Personalized Marketing & Experiences
[01:15:25] Political Propaganda & Algorithms Polarizing World Views
[01:35:06] AI Impact on Social Media & Misinformation Concerns
[01:42:54] What Laws Are Needed to Control AI Dangers?
[02:04:10] AI & Loss of Critical Thinking
[02:10:19] Social Media: The New Opium of The Masses?
[02:16:09] Will China & Russia Surpass a Declining America?
[02:23:32] The Unpredictable Future With AI
[02:29:34] Was The Atomic Bomb Justified?
[02:34:22] Dangers of Unregulated AI Development
[02:41:27] The Vulnerabilities & Ethical Implications of AI Hacking Humans
[02:51:52] NeuroLink & Brain Chips - Amazing or Terrifying?
[02:58:10] Dietary Changes to Treat ADHD
[03:10:53] Crowdsourced Healthcare Powered by AI
[03:25:33] Ambition & Entrepreneurship With Chronic Illness
[03:30:35] Using Storytelling to Make Sense of Your Life's Journey
[03:36:01] Chainsaw Man & Anime Recommendations
[03:57:17] Using Storytelling in Resumes & Personal Branding

// Connect with Seth:
Website: storifyagency.comLinkedIn: @sethericksonGet a free chapter of Seth's book, How to Hack Humans.

// Connect with Josh Boone:
Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone
// Music by Kirby Johnston. Check out his band, Aldaraia, on Spotify.

"Best keep walking." – Bowie ★

In this episode, Steven Pemberton shares his journey from overcoming childhood trauma to becoming a successful entrepreneur. We delve into topics such as family dynamics, emotional detachment, generational trauma, and the role of faith in business. Join us for this raw and insightful conversation as we explore the human condition and personal growth challenges.

Steven Pemberton is a successful entrepreneur, speaker, and world-class online event strategist. As CEO of Hollowco, he specializes in helping coaches, authors, and thought leaders create a powerful impact through automated virtual events.

As a man of faith, Steven also hosts the Voice Like a Lion Podcast, where he explores the intersection of Christian values and the world of business.

In this episode, we dive into quite a lot, including:

[0:00:00] Overcoming Childhood Trauma
[0:04:13] Family Dynamics & Rebellion
[0:13:32] Emotional Detachment in Relationships
[0:27:07] Impact of Parental Behavior
[0:34:30] Fatherhood, Success & Implicit Abuse
[0:42:02] Financial Decision-Making Challenges
[0:48:55] Narcissism & Self-Love in Relationships
[0:58:40] Generational Trauma & Role Models
[1:07:11] Emotional Connection & Gender Differences
[1:14:59] Vulnerability, Empathy & Relationship Growth
[1:27:59] Navigating Emotional Vulnerability
[1:37:51] Mental Health & Suicide Ideation
[1:45:53] Setting Boundaries in Family Dynamics
[2:00:43] Entrepreneurial Spirit & Risk
[2:24:35] Faith & Business Decision-Making
[2:36:01] Intuition, Language & Love
[2:46:45] Beliefs about God & Religion
[3:02:15] Free Will & Personal Perspectives
[3:15:12] Trusting Intuition & Outside Guidance
[3:30:17] Belief Systems & Life's Regrets


Connect with Steven Pemberton
Web: stevenpemberton.comLinkedIn: @stevenkpembertonPodcast: Voice Like a Lion
Connect with Josh Boone
Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone
Episode Resources:

Shout out to Armand of the PlayHard podcast for recommending Steven come on the show. If you enjoyed this chat with Steven, check out Armand's episodes with Steven below:
Steven on The Play Hard Podcast #14Steven on The Play Hard Podcast #43
Music by Kirby Johnston – check out his band Aldaraia on Spotify.

"Best keep walking." – Bowie ★

This episode is a crossover from Josh's recent appearance on The PlayHard Podcast with Armand Uno.

Armand is an early-stage startup founder and the host of the PlayHard Podcast, where he interviews entrepreneurs weekly about their healthy habits and hobbies to combat stress and burnout and maintain balance.

In this episode, we dive into quite a lot, including:
The art of podcasting and being a good interviewer.The long-term impact of Adderal and caffeine use.Battling an autoimmune condition as an entrepreneur.The science-practice gap.Supplements and nootropics for ADHD.The lack of transparency in the supplement industry.A deep dive into the traditional Chinese gongfu style of making tea.How tea can be a mindfulness practice.Some of my favorite recent movies, music, books, and more.
// Other podcast episodes referenced:
Josh's first episode with Armand on The Play Hard Podcast #19Seth Erickson's episode with Armand on The Play Hard Podcast #45
// Connect with Armand Uno
Web: playhardpodcast.comLinkedIn: @armand-uno
// Connect with Josh Boone
Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone
Music by Kirby Johnston – check out his band Aldaraia on Spotify.

"Best keep walking." – Bowie ★

Maestro Stevens is an entrepreneur and brand strategist.

Maestro is the Founder of The Iconic Expressions, a brand marketing agency based in Cleveland, Ohio, that helps minority-owned brands connect with their audience utilizing marketing strategy and automation.

He is also the Founder of Iconic eLearning, an online education platform that teaches young minority entrepreneurs what they need to know about branding and marketing to start and scale their businesses.

We dive into Maestro's journey from music producer to entrepreneur, with many topics along the way, including: 
Race and representation.Entrepreneurship and adversity.Travel and privilege. Insecurity and mental health.Content creation, fame, and cancel culture.And lots more.
Subscribe to the new TJBS YouTube channel.


// Connect with Maestro Stevens
Web: theiconicexpressions.comWeb: iconicelearning.comLinkedIn: @maestrostevens
// Connect with Josh Boone
Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone
Music by Kirby Johnston – check out his band Aldaraia on Spotify.

"Best keep walking." – Bowie ★