The Justin Brady Show

Justin Brady
The Justin Brady Show

The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew May, and David Burkus; Apple iPhone keyboard inventor, Ken Kocienda; Harvard Business Review and Bloomberg opinion editor Sarah Green Carmichael; Dave Ramsey money guy, Chris Hogan; Sonic Drive-Ins CEO Clifford Hudson; Sam Parr, founder of The Hustle and co-host of My First Million podcast; Amanda Goetz, VP of TheKnot.com worldwide; John Jantsch, author of Duct Tape Marketing; Jaime Casap, Chief Education Evangelist for Google; Steve Clayton, Microsoft's Chief Storyteller; Service icon, Ken Blanchard; Scott Belsky, CPO of Adobe, and founder of Behance; Melinda Emerson, the Small Biz Lady; Stormy Simon, President of Overstock.com; Ryan Smith, CEO of Qualtrics; and too many more to list.

  1. ١٣‏/٠٤‏/١٤٤٦ هـ

    YouTuber Mike Russell On How Creators Can Improve Production and Crossing 300,000 Subs

    YouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape. Mike, a veteran in audio production and YouTube content creation, shares valuable insights on how to grow a YouTube channel organically and maintain a steady content workflow. He explains tactics to grow his channel, how to hook viewers, how to handle never-ending deadlines, AI's role in his process, and the resource he taps for fresh high-value content ideas.   I've noticed brands give up on content strategy after 6 months. Is that a mistake? YES. He posted consistently for years before it resulted in profitability.   Watch the video: https://justinkbrady.com/notes/who-is-mike-russell-music-radio-creative

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  2. ١٥‏/٠٩‏/١٤٤٥ هـ

    Has earned media lost its luster? Eleanor Hawkins of Axios Communicators challenges norms.

    Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter. Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen! See the full show notes here: https://justinkbrady.com/eleanor-hawkins

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  3. ١٨‏/٠٨‏/١٤٤٥ هـ

    Psy was a psyop? Tribalism pro explains how we outsource our own decision making.

    Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads.  "The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion leaders. "We couldn't survive if we didn't," he says. Listen to the interview to understand how founders, CMOs, and inventive people can tap into this to disrupt the big brands. See the full show notes: https://justinkbrady.com/joah-santos

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  4. X/Twitter Spaces King, Mario Nawfal on journalism, the future of X, and media attacks.

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    X/Twitter Spaces King, Mario Nawfal on journalism, the future of X, and media attacks.

    If you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him. Nawfal got his start creating a blender company, but today he's the Founder of IBC Group, and the King of Spaces on X/Twitter. He explains how his spaces caught on and his secret sauce and explains why other tech founders and startups should be doubling down on X.  We also discuss his personal life, background, and the state of citizen journalism and corporate journalism. Plus, he shares his frustration at the constant attacks against X, and their odd obsession with it's founder Elon Musk.  See the full show notes at: https://justinkbrady.com/mario-nawfal

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  5. What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.

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    What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.

    As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product.  It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder. See the full show notes at https://justinkbrady.com/notes/allison-braley-bain-capital

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  6. ٠٦‏/١٠‏/١٤٤٤ هـ

    CEO of FreePower on creating new Tesla device charger and how he amassed a huge following.

    Jake Slatnick, CEO of FreePower discusses the process in creating Tesla's new free position device charger and overcoming engineering hurdles—how did he succeed where Apple failed? I also ask the direction question everyone wants to know: will this charger be on the new Cybertruck? We also discuss how he captured massive amounts of earned media and press attention. Not to mention top YouTubers like Marques Brownlee, known as MKBHD, and Justine Ezarik, known as iJustine. Was it just luck? No. Turns out he took specific steps to get the right journalist's attention.  See the full show notes at https://justinkbrady.com/jake-slatnick-freepower

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  7. If you utilize a customer's values they are neurologically wired to chase you says David Allison.

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    If you utilize a customer's values they are neurologically wired to chase you says David Allison.

    David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand.  Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing them to tap into new markets in a way not possible historically, but also believes this can change the world.  Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values.  See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics

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  8. ١٤‏/٠٩‏/١٤٤٤ هـ

    Journalist for The Washington Post and CNN on the state of media, pitching journalists, and AI-writing.

    Today is a special episode. Matt McFarland is a respected journalist with The Washington Post and most recently CNN discusses how to get press and pitch the right way, and media relevance in the 21st century. Has the media gone too hard on polarizing and political topics has that hurt them? McFarland also discusses the value of content strategy not just for sales but attracting media attention. In the same way, prospects are opening less pitch email, journalists are also ignoring pitches in favor of self-created content. We also dig into AI-writing. Representing both the writing and tech communities, does McFarland see this as a force that will replace writers like himself or a force that will give writers like himself a valuable edge?

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The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew May, and David Burkus; Apple iPhone keyboard inventor, Ken Kocienda; Harvard Business Review and Bloomberg opinion editor Sarah Green Carmichael; Dave Ramsey money guy, Chris Hogan; Sonic Drive-Ins CEO Clifford Hudson; Sam Parr, founder of The Hustle and co-host of My First Million podcast; Amanda Goetz, VP of TheKnot.com worldwide; John Jantsch, author of Duct Tape Marketing; Jaime Casap, Chief Education Evangelist for Google; Steve Clayton, Microsoft's Chief Storyteller; Service icon, Ken Blanchard; Scott Belsky, CPO of Adobe, and founder of Behance; Melinda Emerson, the Small Biz Lady; Stormy Simon, President of Overstock.com; Ryan Smith, CEO of Qualtrics; and too many more to list.

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