The Key Metrics Every VA Should Track for Sustainable Growth

If you don’t know your numbers, you can’t make informed decisions about your business. In this episode, I break down the key metrics every VA should be tracking to work smarter, not harder, and build a sustainable business.  
Tracking your metrics doesn’t have to feel overwhelming. In this episode, I share the essential numbers that will give you real clarity on what’s working in your VA business, what’s not, and where to focus your energy for growth. 

We’ll dive into financial metrics like revenue, profitability, and recurring income, client retention and conversion rates, and productivity insights to help you balance client work with business development. Plus, I’ll explain how tracking your marketing efforts can ensure you’re focusing on what actually drives leads and growth. 

Whether you’re just starting to track your numbers or looking to refine your strategy, this episode will help you take a data-driven approach to scaling your business. 

Key Takeaways: 

• Tracking financial metrics like net profit and recurring revenue helps you make smarter business decisions. 

• Understanding client retention and lead conversion rates allows you to improve your sales and service strategy. 

• Reviewing time management and marketing data ensures you’re focusing your efforts where they’ll have the most impact. 

 Pick one or two key metrics to start tracking this month. Whether it’s your profit margin, lead conversion rate, or time spent on billable work, getting clear on your numbers will help you make more strategic decisions. 

Monthly Metric Tracker Download

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