The Key to Licensing: One Simple Idea is a weekly podcast dedicated to empowering the inventor community with the practical advice on how to license their ideas and get them on the market. We are here to share real stories of real people who have had there fair share of both ups and downs throughout the licensing process, and are here to teach us some of the KEY things we can take to keep moving forward on this journey.
If you are looking for help with licensing your products, inventRight will give you inspiration, motivation and action steps to move forward. Subscribe to the podcast and get a new episode every week. Post a review and go to www.inventright.com to learn more about licensing.
The Key To Licensing - Podcast 36 - Featuring inventRight Alumni Aaron Orozco
The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Aaron Orozco
Aaron Orozco was watching Shark Tank one day and thought to himself, “I can do that." So he came up with a plush toy product and started the process of venturing. $15,000 later, he realized that amount wasn’t even going to scratch the surface of the capital and time he still needed to commercialize it. He had been watching the inventRightTV YouTube channel with Stephen Key and Andrew Krauss about product licensing and thought to himself, “I can do that." So, he proceeded to try and license his kid's toy. He got into companies, but no one offered him a licensing deal, and that's when he decided to invest in the personal inventRight coaching program.
His coach was Ryan Diez, who Aaron states “saved my life." Not literally, of course, but in the sense that if it were not for his coach, he would not have realized everything he had been doing wrong. After working with Ryan through the 10-step licensing process and gaining knowledge and skills, he successfully licensed his first product in the pet industry. Not only that, but it was a toilet paper squeaky toy which played right into the toilet paper frenzy that was currently happening with the pandemic.
Aaron continued to work on more ideas, and has since licensed a second product in the pet industry. He attributes his success to having an amazing coach, Ryan Diez, to help him along the way.
The Key To Licensing - Podcast 35 - Featuring inventRight Alumni Vladan Kristic
The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Vladan Kristic
Vladan Kristic started to pursue his dreams of inventing in 2015 when he began researching product licensing. When he was looking for help, he would speak with invention promotion companies but they all sounded like money pits to him. In 2016 he was in college and attended an inventors meeting where he saw Stephen Key speak. He started reading his books and the rest fell into place. He joined the personal inventRight coaching program and worked with his coach, who helped him learn and understand the licensing process. Vladan ended up licensing his first idea, oscillator-hole cutters and is continuing to work on other ideas to license as well.
The Key To Licensing - Podcast 34 - Featuring inventRight Alumni Keanu Alfaro
The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Keanu Alfaro
Keanu never knew what a product developer did. In 2018, he drew up a pocket knife on a piece of paper and put it away. Two years later, when he felt stuck in life and found the piece of paper in front of him, he decided to teach himself CAD while working a 9-5 job. When he came home, he would start working on his idea. He was about to start the process of getting a patent, but at 24 years old, it seemed overwhelming. Then he came across Stephen Key’s book “Sell Your Ideas With or Without a Patent.” He submitted his idea to 48 companies and 6 days later he got a yes.
He started working with inventRight expert licensing contract negotiator Paul Sorenson through the negotiations and says that he wishes he “would have found inventRight sooner”. With the help of inventRight resources and the support provided by working with a true expert, he licensed his original knife idea, and then he licensed another idea too right after that too! Wow. We’re impressed.
The Key To Licensing - Podcast 33 - Featuring inventRight Alumni Andrew Hodgson
The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Andrew Hodgson
Andrew Hodgson: “You have to try and learn. The process works.”
Andrew’s idea came to him when his daughter was taking a bath and he wanted a way for her to keep water from splashing over the edge as she played. Being from the U.K., he knew he needed to tap into a larger market such as the United States. He started to do his research and found the inventRight coaching program. He knew he wanted to learn the 10-step licensing process, so he enrolled in the program and started to work with his coach. When he started to reach out to companies, he had a couple of no’s and many that did not get back to him, but he kept going and eventually found a small company in the U.S. that wanted to work with him. He knew the importance of their first call and making sure the company did not see him as “the crazy inventor,” but instead someone who was a professional. His bath tub product is now on the market!
The Key To Licensing - Podcast 32 - Featuring inventRight Alumni Joey Groves
The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Joey Groves
Joey’s wife could never get her fingers into her wallet to remove her credit cards, which inspired him to come up with a simple solution to help with this problem. When he started to research how to commercialize an idea, he found a Facebook group that mentioned an inventor named Stephen Key. He read Stephen's book "One Simple Idea" and began watching inventRightTV videos on YouTube, and soon after that he signed up for the inventRight coaching program. He followed the inventRight 10-step process and got interest from two companies, but eventually they passed on the product. Instead of giving up, Joey used LinkedIn to find more inventor-friendly companies and continued to reach out. He found another company that liked his idea and he signed his first licensing deal. His product Charmbits are now selling on Amazon!
The Key To Licensing - Podcast 31 - Featuring inventRight Alumni Craig Isakow
The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Craig Isakow
Craig Isakow – “It’s not about the ideas, it’s about the execution.”
In 2013, Craig created an eye-blocking cover for his webcam and started to test the market. Once he saw there was interest, he hired a freelancer and made use some additional resources to get prototypes made. Someone told him to go on the hit ABC show Shark Tank with his idea, so he begged a local library to create a 3D prototype for him. Then he took the prototype and along with his wife and brother, wrote a script for a persona named CJ to go on the show.
He got on the show because the producers loved the segment. He didn’t get a deal, but he moved forward nonetheless by setting up a website and selling on Amazon. In 2018, he officially left his day job and the company Spy Shutter reached out to him. After purchasing SpyShutter, he went into the promotional products space.
After signing up to become an inventRight student, he followed the licensing process and that’s when his side hustle really turned into his main hustle. With a lot of persistence, he signed a licensing deal with the company Kensington for his EyeBloc product with the help of his coach Terry.
Great info! Glad to listen to how people accomplished the goal of license with InventRight. 👍🏻
What is the Key to Licensing?
The Key to Licensing is perseverance in the InventRight program.
Selling their product is a podcast?
They continuously state the same thing every episode very vague and selling their product. Unsubscribed.