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What if your struggles could transform into your greatest opportunities? In our latest episode, we welcome Riaz Surti, the visionary founder and president of Hearty Foods. Riaz's story is a testament to resilience and innovation. He takes us on a journey from his humble beginnings working at a local KFC to becoming a trailblazer in the wellness food industry. How did a young man, once a struggling student, come to revolutionize the fast-food landscape with a passion for quality and service? Listen as Riaz shares the pivotal moments that shaped his career and entrepreneurial spirit.

Riaz's story is not just one of personal triumph but also a masterclass in business acumen. From pioneering food delivery services in the 1990s to creating a successful halal frozen food brand, his journey is filled with unconventional strategies and bold moves. Riaz's innovative marketing tactics, like samosa demos at Whole Foods and roadshows at Costco, showcase his ability to identify and seize opportunities in the market. These efforts not only expanded Crave Foods across the U.S. but also demonstrated how creativity and adaptability can drive business success.

Beyond business, Riaz offers profound insights into the personal philosophies that fuel his journey. He emphasizes the importance of aligning one's public and private selves, maintaining consistency and discipline, and nurturing a spiritual connection. Riaz believes a positive mindset and spiritual discipline can turn challenges into stepping stones for success. This episode is rich with inspiration and practical advice, making it a must-listen for aspiring entrepreneurs eager to learn from a true trailblazer's experiences and insights.

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