58 min
The Language of Corporate Social Responsibility: Ecolinguistics Words and Actions
-
- Education
Prepare to meet some ignorant pigs and silly cows in our second episode on CSR... Together with an expert in ecolinguistics, we will explore the discursive construction of our ideology-laden relationship to nature (and animals in particular!) via the analysis of presuppositions and metaphors, going from tepid COP27 implementation plans on global heating to Chinese self-serving CSR reporting. It will become painfully clear how and why language matters and you'll find out more about your ecosomatic awareness.
As always, you can find more information, references to research and a full transcript on https://wordsandactions.blog. In the introduction, we mention the Yale Programme for Climate. Its most recent survey of on public attitudes to climate change dates from 2022 and includes the following two maps. The different colours indicates the percentage of the population thinking that climate change will have a direct impact on them.
The article on metaphors in climate change discourse is
Atanasova, D., & Koteyko, N. (2017). Metaphors in Guardian Online and Mail Online opinion-page content on climate change: War, religion, and politics. Environmental Communication, 11(4), 452-469.
This article gives a good overview of war metaphors more generally:
Flusberg, S. J., Matlock, T., & Thibodeau, P. H. (2018). War metaphors in public discourse. Metaphor and Symbol, 33(1), 1-18.
We also talk about a chapter in the following book:
Goatly, A. (2007). Washing the Brain: Metaphor and hidden ideology. Benjamins.
The cue for our discussion about presuppositions in proverbs about pigs is taken from this article by our interview guest:
Stibbe, A. (2003). As charming as a pig: The discursive construction of the relationship between pigs and humans. Society & Animals, 11(4), 375-392.
The origin of the German phrase ‘Schwein gehabt’ meaning having been lucky is not entirely clear, but may go back to a mediaeval custom to give a pig as a consolation prize to someone who had lost in a competition.
The idea that pigs are filthy is also expressed in the film Pulp Fiction (1994), where animals consumed by humans are compared to pets. The different ways in which humans relate to animals are put into stark contrast in this row of shops in a small English town.
Our discussion of presuppositions draws on
Polyzou, A. (2015). Presupposition in discourse: Theoretical and methodological issues. Critical Discourse Studies, 12(2), 123-138.
Our interview guest, Arran Stibbe, is the founder of the International Ecolinguistics Association and runs a free online course called The Stories We Live By. During the interview, Veronika mentions Buy Nothing Day in Britain, which is on the last Friday in November (but feel free to buy nothing on any day of the year!).
The seminal work in ecofeminism was
Daly, M. (1978). Gyn/Ecology: The metaethics of radical feminism. Beacon Press.
while a recent article focuses on the language angle is
Appleby, R., & Pennycook, A. (2017). Swimming with sharks, ecological feminism and posthuman language politics. Critical Inquiry in Language Studies, 14(2-3), 239-261.
In the analysis part of the episode, we report on the work on CSR reporting by a number of researchers from China. We mention some recent work that a previous interview guest, Matteo Fuoli, has done with Annika Beelitz, on the discourse of energy companies
In the analysis part of the episode, we report on the work on CSR reporting by a number of researchers from China. We mention some recent work that a previous interview guest, Matteo Fuoli, has done with Annika Beelitz, on the discourse of energy companies.
Fuoli, M. and Beelitz, A. (2022). Framing the path to net zero: A corpus analysis of carbon disclosures by the world’s largest corporate emitters, 2011-2020. Paper presented at the 6th Corpora and Discourse international conference. 26-28 August, Bertinoro/Italy.
The text we analyse is the 2021 CSR repor
Prepare to meet some ignorant pigs and silly cows in our second episode on CSR... Together with an expert in ecolinguistics, we will explore the discursive construction of our ideology-laden relationship to nature (and animals in particular!) via the analysis of presuppositions and metaphors, going from tepid COP27 implementation plans on global heating to Chinese self-serving CSR reporting. It will become painfully clear how and why language matters and you'll find out more about your ecosomatic awareness.
As always, you can find more information, references to research and a full transcript on https://wordsandactions.blog. In the introduction, we mention the Yale Programme for Climate. Its most recent survey of on public attitudes to climate change dates from 2022 and includes the following two maps. The different colours indicates the percentage of the population thinking that climate change will have a direct impact on them.
The article on metaphors in climate change discourse is
Atanasova, D., & Koteyko, N. (2017). Metaphors in Guardian Online and Mail Online opinion-page content on climate change: War, religion, and politics. Environmental Communication, 11(4), 452-469.
This article gives a good overview of war metaphors more generally:
Flusberg, S. J., Matlock, T., & Thibodeau, P. H. (2018). War metaphors in public discourse. Metaphor and Symbol, 33(1), 1-18.
We also talk about a chapter in the following book:
Goatly, A. (2007). Washing the Brain: Metaphor and hidden ideology. Benjamins.
The cue for our discussion about presuppositions in proverbs about pigs is taken from this article by our interview guest:
Stibbe, A. (2003). As charming as a pig: The discursive construction of the relationship between pigs and humans. Society & Animals, 11(4), 375-392.
The origin of the German phrase ‘Schwein gehabt’ meaning having been lucky is not entirely clear, but may go back to a mediaeval custom to give a pig as a consolation prize to someone who had lost in a competition.
The idea that pigs are filthy is also expressed in the film Pulp Fiction (1994), where animals consumed by humans are compared to pets. The different ways in which humans relate to animals are put into stark contrast in this row of shops in a small English town.
Our discussion of presuppositions draws on
Polyzou, A. (2015). Presupposition in discourse: Theoretical and methodological issues. Critical Discourse Studies, 12(2), 123-138.
Our interview guest, Arran Stibbe, is the founder of the International Ecolinguistics Association and runs a free online course called The Stories We Live By. During the interview, Veronika mentions Buy Nothing Day in Britain, which is on the last Friday in November (but feel free to buy nothing on any day of the year!).
The seminal work in ecofeminism was
Daly, M. (1978). Gyn/Ecology: The metaethics of radical feminism. Beacon Press.
while a recent article focuses on the language angle is
Appleby, R., & Pennycook, A. (2017). Swimming with sharks, ecological feminism and posthuman language politics. Critical Inquiry in Language Studies, 14(2-3), 239-261.
In the analysis part of the episode, we report on the work on CSR reporting by a number of researchers from China. We mention some recent work that a previous interview guest, Matteo Fuoli, has done with Annika Beelitz, on the discourse of energy companies
In the analysis part of the episode, we report on the work on CSR reporting by a number of researchers from China. We mention some recent work that a previous interview guest, Matteo Fuoli, has done with Annika Beelitz, on the discourse of energy companies.
Fuoli, M. and Beelitz, A. (2022). Framing the path to net zero: A corpus analysis of carbon disclosures by the world’s largest corporate emitters, 2011-2020. Paper presented at the 6th Corpora and Discourse international conference. 26-28 August, Bertinoro/Italy.
The text we analyse is the 2021 CSR repor
58 min