The Leading HVAC Podcast

Service Training Evolution, LLC

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BUSINESS
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The Leading HVAC Podcast from SBE is a must-listen for HVAC professionals aiming to stand out. This short-format podcast offers a fresh perspective from seasoned executives, managers, and innovators. It provides valuable insights from their journeys to help you navigate challenges and become a true leader in the constantly changing HVAC industry.

3 DAYS AGO

9. From $2M to $48M: The Game-Changing Moves that Scaled George Brazil HVAC

In this episode, we sit down with Jim Probst, president of George Brazil, to uncover the leadership principles and strategies that transformed George Brazil from a struggling $2M business into a $48M powerhouse in the HVAC industry. Jim shares his insights on scaling profitably, why investing in workforce training is critical, and how overcoming the fear of raising prices can actually boost customer loyalty. This episode is packed with actionable advice for HVAC leaders looking to grow their companies, deliver high-value service, and build a resilient team culture. Key Takeaways: Prioritize Ongoing Training for Excellence: Consistent, high-quality training for both technicians and office staff builds a skilled workforce capable of delivering exceptional service. Making training a priority enhances service quality and positions the business as a trusted provider. Adopt a Value-Driven Pricing Strategy: Charging what your service is truly worth attracts customers who value quality and reliability. Embracing a competitive pricing strategy based on service value, rather than fear of losing business, strengthens customer loyalty and supports long-term growth. Leverage Data to Fuel Growth: Regularly monitoring key metrics like close rates, average ticket size, and service levels offers critical insights into business performance. Analyzing data consistently enables informed decision-making, operational improvements, and increased profitability. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

39 min
OCT 29

8. Revolutionizing HVAC Sales with Technology

In this episode, we talk with Shelby Breger, co-founder of Conduit Tech. Shelby shares how her company is transforming the HVAC industry with innovative technology that simplifies design and sales. She discusses the challenges contractors face, how Conduit Tech addresses them, and the impact of using tech to boost sales and improve customer experiences. Shelby also highlights key leadership lessons for HVAC managers, focusing on the importance of collaboration, coaching, and adapting to change. This episode offers insights into how technology is shaping the future of HVAC. Key Takeaways: Leverage Technology to Streamline Sales: Conduit Tech allows HVAC contractors to combine the design and sales process, saving time and increasing customer engagement. Utilizing tools like these can lead to higher sales conversions and improved operational efficiency. Involve Your Team in Decision-Making: Successful adoption of new technology hinges on manager buy-in and team involvement. Including your technicians in the process from the start fosters better adoption and helps align your team with new systems. Prioritize Relationships for Growth: Building strong relationships with industry educators and trainers can help your business gain traction and credibility. Word-of-mouth and partnerships can play a crucial role in expanding your customer base and increasing product adoption. Want to see how Conduit Tech can benefit your business? Book a demo to see it in action: Book a Demo Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

27 min
OCT 15

7. Navigating Change and Challenges in the HVAC Industry

In this episode, we talk with Kelcey Brueggeman, president of Service Business Evolution (SBE). Kelcey shares her unexpected journey into the HVAC industry after being a stay-at-home mom and discusses the various roles she has held. She highlights the unique challenges she faced as a woman in a predominantly male industry and the importance of addressing these challenges openly. Kelcey emphasizes the importance of building a strong team with diverse strengths and the crucial role core values play in decision-making. This episode also explores the evolution of the HVAC industry and forecasts future changes. Key Takeaways: Utilize Core Values in Decision-Making: Core values should be at the heart of every decision. From hiring and firing to team evaluations, consistently refer to your company's core values to guide your actions. This creates alignment within the organization and fosters a strong, value-driven culture. Hire for Complementary Strengths: Build a diverse team by hiring individuals whose skills complement your own. Identifying and nurturing talent within the team ensures long-term growth and strengthens the company's leadership pipeline. Promoting from within not only retains employees but also develops a deep understanding of the company's operations. Adapt to Technological Shifts: The HVAC industry is rapidly evolving with technological advancements like AI and modern software systems. Embrace these changes to stay competitive. Integrating technology into your business processes and training methods will help improve efficiency and prepare for the future workforce. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

26 min
OCT 1

6. The Secret to Building a Team No One Wants to Leave

On this episode, our guest is Jason Gibson, General Manager of Carolina Heating Service. Jason shares the importance of caring for employees and fostering open communication. He discusses his leadership philosophy and the challenges of maintaining personal connections as the company grows. Jason also highlights the significance of hiring the right talent and developing existing employees. Key Takeaways: Genuine Care for Employees: When employees know their leader cares about their well-being, it motivates them to follow and perform better. Spend a few minutes each day connecting with your team members. Encourage open communication by making yourself accessible to your team. Own Mistakes: Be open about your mistakes and involve your team in finding solutions. Create an environment where team members feel comfortable providing feedback. Use mistakes as learning opportunities to improve processes and prevent future errors. Be Deliberate with Hiring: Implement a thorough screening process to ensure candidates are a good fit for the company culture. Encourage internal mobility by promoting employees to roles that match their skills and aspirations. Develop retention strategies, such as career development opportunities and competitive compensation packages. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

23 min
SEP 17

5. Grow Your HVAC Company Through Simple Marketing Strategies

Bobby Broyles, the Marketing and Community Relations Director for Blazer Heating and Air in Virginia is our guest on the Leading HVAC Podcast. In this episode, he shares his journey from College Athletics to the HVAC Industry. Bobby discusses Blazer's evolution, particularly during the recession, and how he leveraged digital marketing to grow the business. He shares tips on marketing no matter the size of your business. Key Takeaways: Leverage Entry-Level Talent: Interns can create engaging graphics and manage social media accounts, helping to build a strong online presence. Entry-level positions are budget-friendly and provide mutual benefits—companies get fresh ideas and energy, while interns gain valuable experience. Community Engagement: Invest in local events like little league games and festivals. This not only builds relationships but also enhances brand visibility. Being present and active in the community helps differentiate your company from competitors who may not engage at the same level. Digital Marketing Strategies: Allocate a budget for digital marketing to grow your business without relying heavily on traditional media. Optimize your website for search engines to attract organic traffic and improve your online presence. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

33 min
SEP 3

4. How to Build a Team to Grow Your HVAC Business

In this episode, Tom Calhoun, owner of Northwest Arkansas (NWA) Cooling and Heating, shares his 40-year journey in the HVAC industry. Tom discusses his career evolution from a family business to founding his own company in 2018. Tom's insights offer valuable lessons for HVAC contractors seeking sustainable growth and effective leadership. Key Takeaways: Invest in coaching or hiring, even if revenue concerns exist. Take a leap of faith and trust the process. By finding a coaching program that aligns with their needs, contractors can overcome plateaus and achieve growth. Investing in coaching can lead to increased revenue, making the initial costs worthwhile. It is important to establish a strong company culture based on core values. Hiring individuals who align with your core values creates a cohesive workforce that collaborates effectively. This focus on company culture makes it easier to find new employees, as current team members can refer potential candidates who fit well within the company. Cash flow challenges can cause stress. One way to mitigate these issues is to implement a strategy of setting up a separate checking account for a reserve fund. If you allocate a small percentage of revenue from each installation job into this fund, you can create a financial buffer that can be used for growth without impacting operating funds. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

30 min
AUG 20

3. How Personal Growth Affects Business Success

This episode's guest is Greg Matson, owner of HVAC ComfortInc. Greg shares his 25-year journey in the heating and cooling industry, emphasizing the critical role of leadership in organizational growth. He also discusses the importance of continuous learning, personal development, and integrity. This episode offers insights into overcoming leadership challenges and fostering growth. Key Takeaways: Leadership is Crucial for Growth: Effective leadership drives organizational success and employee retention. Leaders must be committed to lifelong learning and personal development. Self-Reflection: Regularly assess your values and actions to ensure they align with your leadership goals. Make decisions that reflect honesty and ethical standards, even when it's challenging. Invest in Training: Provide regular training sessions and workshops for your team. Establish mentorship programs where experienced leaders can guide newer employees. Schedule Development Time: Dedicate specific times in your calendar for learning and development activities. Empower your team by delegating tasks, freeing up your time for strategic growth. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

27 min
AUG 6

2. How to Work Yourself Out of a Job and Do More of What You Enjoy

Chris Horne, co-owner of Horne Heating and Air Conditioning and a Coach with SBE, shares his journey from corporate burnout to HVAC business ownership. He shares the importance of delegation and how leaders can transition from being hands-on to a more strategic role.This interview will inspire you to discover your bigger why and design your business so you can pursue it. Key Takeaways: Patience, forgiveness, and curiosity are essential traits for effective leadership in the HVAC industry. To overcome the fear of delegation you have to learn to trust your team while keeping an eye on the outcomes. To work yourself out of a job, you need to identify and tap into a "bigger why" for your life. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

32 min
JUL 29

1. How to Navigate Change As An HVAC Leader

Dana Marr, CEO of Wooldridge Heating Air Electrical in VA, shares her journey from starting as an HVAC dispatcher to leading the company today. She shares the importance of understanding every role within the company, the challenges of balancing work ethic with creating a positive work culture, and the evolution of the HVAC industry. Dana shares her strategy for keeping the company moving forward while not letting herself be stressed out. Key takeaways: Successful transitions don't just happen. They are carefully planned, and they take time to implement. A productive company can balance a strong work ethic with a fun and enjoyable work environment. Dana believes in mixing contests and cookouts with hard work to maintain a positive culture. The HVAC business is a constantly changing industry. Staying innovative and ahead of the competition is crucial to long-term success. Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

22 min

9 Episodes

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Service Training Evolution, LLC
Years Active

2K
Episodes

9
Rating

Clean
Show Website

The Leading HVAC Podcast

The Leading HVAC Podcast

Episodes

9. From $2M to $48M: The Game-Changing Moves that Scaled George Brazil HVAC

8. Revolutionizing HVAC Sales with Technology

7. Navigating Change and Challenges in the HVAC Industry

6. The Secret to Building a Team No One Wants to Leave

5. Grow Your HVAC Company Through Simple Marketing Strategies

4. How to Build a Team to Grow Your HVAC Business

3. How Personal Growth Affects Business Success

2. How to Work Yourself Out of a Job and Do More of What You Enjoy

1. How to Navigate Change As An HVAC Leader

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