The leap to a second location, with Odd Company Brewing

Here’s a sample of the insights you’ll take away from this episode:

3:06: Build with your community. If you need to get quick feedback on the quality of a product you want to take to market, consider the low-cost approach of tapping into your friends, family and neighbours. When John and Brett wanted feedback on their beers, they held tasting parties that included free beer. The only caveat was that attendees had to leave an honest review on everything they tried.
6:34: Be prepared to have open and tough conversations about your expectations for your business. The duo speak to the importance of coming to the table with your partners ready to discuss how much time and money everyone is truly able to invest.
12:57: Are your operations sized to meet the opportunity of your addressable market? Odd Company quickly realized that their production facility could only pour enough beer to serve loyal taproom customers, while further inefficiencies limited their output. To reach more customers, you may have to consider expansion, which comes with greater financial commitments. A new location should consider the ease of access for potential new customers.
16:47: Attractive rates are one part of choosing a financial partner. Consider the expertise and support they can provide on the back end.
19:49: Remain flexible, collaborative and confident. Plans don’t always work out, but if you have faith in the product you’re selling, adversity is much easier to overcome.

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