The Lease-Up Multi-Housing News

Returning to Multi-Housing News’ quarterly podcast
with the National Multifamily Housing Council for the second time, President Sharon Wilson Géno says that
multifamily waters are a bit murkier than she had anticipated they would be in Q3. But 2024 has also had some notable successes when it comes to housing policy and legislation as well.

 

Wilson Géno holds more than 30 years of experience in the housing industry. Having served counsel both in-house and outside for various organizations, she is well versed in housing law and policy, government and non-government contracts, nonprofit organizations, legislation and policy around affordable housing and more.  

 

In this episode, Wilson Géno and Multi-Housing News Associate Editor Jordana Rothberg discuss legislation and policy that Géno remains hopeful about, what building codes need to change to free up multifamily developers, changing renter sentiment and much more.

 

Follow along as the two dive into:

·        How the outlook for multifamily has shifted since Q1 (1:00)

·        What 2024 has held so far in terms of legislation and policy (3:45)

·        What Wilson Géno is remaining hopeful for prior to the election (6:45)

·        Shifting renter preferences and what they mean for multifamily (8:00)

·        The importance of investing in the perception of
the renter (12:40)

·        Increasingly restrictive building codes and how they drive challenges (13:45)

·        What might ease the difficulties that building
codes place on affordable developers (16:45)

·        How NMHC is educating multifamily about codes
and costs (19:20)

·        What the rest of 2024 might hold (20:20)



Recorded July 2, 2024

As regional banks continue to pull back—and capital for new development becomes scarcer and more expensive—more borrowers are looking outside traditional capital sources, with alternative lending becoming more of a complement to conventional financing sources.

"There’s a lot of market inefficiency that borrowers are seeing, and alternative lenders are really stepping in to fill that gap," Sandra Ferenz, managing director, portfolio manager & product strategy with Trez Capital, told Multi-Housing News Senior Editor Laura Calugar in this Mission Success: Women in Multifamily podcast episode.

Tune in for the entire conversation!

Sometimes in multifamily, building one cohesive brand means building a thousand smaller ones. For Greystar, each of its communities is a brick in the foundation of the overall company’s story. In this episode of Top Marketers, Scott Berka, senior managing director of brand and customer experience, talks about how the Greystar Family of Brands came to be.



In his current role, Berka heads up consumer and property brand strategy for Greystar as well as its global portfolio of brands. He also partners with operations and technology teams to provide strategic oversight for customer experience as well as oversees the Greystar website and social media presence.



Berka has been with Greystar since 2019. During his tenure, the company has developed an initiative that it hopes will turn the company into a common renter-household name. In a conversation with Multi-Housing News Associate Editor, Jordana Rothberg, Berka explains why and how the vision came to be.



Tune in to hear about:

·        How Berka got to multifamily marketing in the first place (1:10)

·        What the Greystar Family of Brands really is (4:25)

·        How the hospitality industry helped to inspire the idea (6:10)

·        The kickoff and launch process of Family of Brands (7:05)

·        Consumer research that made the difference (10:35)

·        Integrating the branding process for Family of Brands into the larger Greystar vision (12:30)

·        Berka’s favorite brand to talk about (15:30)

·        How Greystar aims to build and change its relationship with consumers (19:10)

·        Actionable steps Greystar is making to become a household name (24:20)

·        What renters can look forward to (26:30)

·        Marketing goals that Berka hopes these initiatives hit (28:00)

As the property management landscape continuously evolves, effective leadership during times of change becomes paramount. Whether you're dealing with market fluctuations, technological advancements or shifts in roles
or responsibilities, property management leaders will inevitably need to guide their teams through change.



Creating a culture of resilience involves staying agile and
fostering a growth-oriented mindset, says Telisha Jones, a senior vice president at Windsor Communities. Jones manages all aspects of residential operations in the
company’s Central region and has more than 20 years of industry experience. Her expertise includes lease-ups, renovations, repositionings and managing stabilized assets.



In this episode of Management Diaries, Jones joins
Multi-Housing News Production Editor Denile Doyle to discuss building resilient teams in property management and equipping associates to navigate organizational change.



Here's a preview of what they talked about:


Why leaders need to create a safe space for their teams to fail (2:39)
The impact small exercises such as dedicated mindset days can have on your team (5:24)
How Jones positions her associates to mentor their peers and become “change champions” (10:02)
The benefits of leveraging external tools and services to help teams and leaders manage stress (11:45)
Her advice for agile leadership and solidifying
psychological safety for teams during periods of change (17:41)

A study recently released by the National Apartment Association found that rent control leads to a reduction in housing quality. The research examined the empirical link between the quality of housing and rent control penetration, and one of the main conclusions of the analysis is that the increase in the number of rental homes that are subject to rent control in a particular community is strongly correlated to increasing reports of housing inadequacy, interior deficiencies and neighborhood problems.
NAA Director of Advocacy Research Leah Cuffy shared details about the findings of the study with Multi-Housing News Senior Editor Laura Calugar in a new episode of our NAA Insights quarterly podcast series.

The ⁠rising demand for student housing⁠ has pushed developers and designers to think outside conventional solutions and come up with mixed-use developments or even innovative construction strategies to tackle costs.

In this podcast episode of Student Housing Unlocked MHN Associate Editor Olivia Bunescu explores current design trends shaping the sector, how are architects building communities faster and the surge of mixed-use properties with BKV Group’s Managing Partner and Senior Design Leader Jack Owen Boarman.

Tune in for the discussion!