89 episodes

The Lease-Up is a podcast series that explores issues within the multifamily housing industry, including trends, legislation impacting the market and insights from leading industry figures. Find more at our website: www.multihousingnews.com

The Lease-Up Multi-Housing News

    • News

The Lease-Up is a podcast series that explores issues within the multifamily housing industry, including trends, legislation impacting the market and insights from leading industry figures. Find more at our website: www.multihousingnews.com

    Mission Success: Leaving a Mark on Nashville's Multifamily Scene

    Mission Success: Leaving a Mark on Nashville's Multifamily Scene

    Together with husband Elde, DeLisa Guerrier owns a successful real estate development and investment firm in Nashville, Tenn. Guerrier Development is all about intentional development and long-term impact. Alongside partners, DeLisa and Elde delivered hundreds of workforce apartments and continue to focus on improving local families’ lives by building attainable housing on land owned by churches. Press play to hear her story!

    • 21 min
    NAA Insights: What’s in Store for Multifamily After 2023’s Ups and Downs?

    NAA Insights: What’s in Store for Multifamily After 2023’s Ups and Downs?

    "Survive 'till '25" seems to be this year’s mantra for the commercial real estate industry. And this also applies to multifamily. "Operational efficiencies will be the spotlight this year,” Paula Munger told Multi-Housing News Senior Editor Laura Calugar in this episode of the NAA Insights podcast series. The National Apartment Association’s vice president of research revealed details about other issues affecting the multifamily industry, but toward the end of the conversation, Munger touched on the positive signs she sees in the economy

    • 16 min
    Top Marketers: Aligning Marketing as a Strategic Partnership

    Top Marketers: Aligning Marketing as a Strategic Partnership

    The distinct landscapes of multifamily and commercial real estate marketing require different and nuanced approaches. Further, marketing techniques within a smaller boutique firm and a larger national company also vary significantly. Andrew Fredricks, central region director of marketing at Avison Young, knows how to navigate each circumstance with ease.

    Fredricks has been with Avison Young since 2015. He has more than 15 years of experience in the marketing and journalism world and has overseen campaigns for hundreds of assets across different sectors and property types.  

    Throughout his career, Fredricks has mastered the ins and outs of marketing for different types of real estate. In this episode of Top Marketers, tune in to hear Multi-Housing News Associate Editor Jordana Rothberg and Fredricks discuss how his role now centers around aligning himself and his team as strategic partners to the rest of the firm.

    Follow along as the two dive into:

    ·      Fredrick’s background and current multifamily work at Avison Young (1:00)

    ·      The differences between marketing in a boutique firm versus in-house (5:20)

    ·      What it looks like to work on apartment deconversion campaigns (10:00)

    ·      Going back to more antiquated marketing techniques (12:45)

    ·      How marketing for multifamily varies from marketing for commercial (16:10)

    ·      Why multifamily marketers act as translators (18:15)

    ·      The importance of aligning marketing as a strategic partner (23:00)

    • 25 min
    Quarterly with NMHC: The Year Ahead

    Quarterly with NMHC: The Year Ahead

    For first episode of the Multi-Housing News’ quarterly podcast featuring guests from the National Multifamily Housing Council, President Sharon Wilson Géno discusses her thoughts on what 2024 holds for multifamily.

    Wilson Géno holds more than 30 years of experience in the housing industry under her belt. Having served counsel both in-house and outside for various organizations, she is well versed in housing law and policy, government and non-government contracts, nonprofit organizations, legislation and policy around affordable housing and more.

     In this episode, Wilson Géno and Multi-Housing News Associate Editor Jordana Rothberg discuss rent control, rental fraud and other multifamily trends that will impact the industry in the year ahead.

    Listen in as the two talk about:

    · What 2024 might bring for multifamily (1:00)

    · Impactful trends and opportunities taking place this year (3:30)

    · How interest rates might influence the multifamily landscape (7:15)

    · NMHC’s recent study on rent control (10:00)

    · An NMHC survey on the rampant rise of rental fraud (15:30) 

    · Policy changes Wilson Géno hopes to see (21:30)

    · A new Digital Discrimination Rule and the harm it may bring (22:40)

    Recorded January 25, 2024

    • 27 min
    Student Housing Unlocked: Trends and Shifts Driving Demand in 2024

    Student Housing Unlocked: Trends and Shifts Driving Demand in 2024

    The student housing market has been keeping strong fundamentals, despite the uncertainty around capital markets. Although the transaction volume is down, some experts argue that student housing is recession-proof and remains resilient amidst current challenges, anticipating an uptick in 2024. Newmark’s Vice Chairman and Head of Student Housing Ryan Lang believes that this year might even be the best one on record for the sector.

    In our second episode of Student Housing Unlocked with Multi-Housing News’ Associate Editor Olivia Bunescu, Lang delves into the current trends and challenges in the sector and shares how the market is performing in terms of investment. Lang, who has 14 years of experience in the field, touches on the main factors that attract investors to these assets, from acceptance rate to the “flight to quality” movement. He also shares some insights on how to navigate the complex student housing landscape.

    • 21 min
    Mission Success: Adapting to Residents’ Changing Lifestyle Preferences

    Mission Success: Adapting to Residents’ Changing Lifestyle Preferences

    In the first episode of Mission Success: Women in Multifamily in 2024, Village Green CEO Diane Batayeh and MHN Senior Editor Laura Calugar dive deep into how lifestyle preferences and demographics have evolved, touching on how apartment operators have adapted throughout the years to meet the needs of diverse populations.  

    • 37 min

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