Question Everything

Curiosity
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Question Everything

Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.

  1. How CMOs can repair a broken agency relationship with Dan Jeffries, CEO @ Jeffries Consulting

    3 THG 12

    How CMOs can repair a broken agency relationship with Dan Jeffries, CEO @ Jeffries Consulting

    Dan Jeffries shares how agency and client relationships can get off track and how to get the chemistry back.   Dan Jeffries is a seasoned consultant who has worked with some of the most recognizable brands in the world, including Samsung, PetSmart, Capital One, Sonic, and AutoZone. His consulting firm doesn’t stop at matching CMOs with agencies, he offers a comprehensive agency management program to maintain top-notch performance throughout the client-agency relationship.    Must-hear moments from this episode include: How CMOs can repair broken client-agency relationships, why the pitch will never fully be ditched, and how to end a client-agency relationship with grace.       What you'll learn in this episode:  How CMOs can repair a broken client-agency relationship The number one reason why clients and agencies butt heads Why agencies should never rewrite their own brief   The difference between agency compensation models  Dan’s POV on the ditch the pitch movement  How clients can be better clients  How an agency can end a client relationship with grace Resources:   Learn more about Dan and Jeffries Consulting on his website Connect with Dan on LinkedIn

    38 phút
  2. Why CMOs should pay attention to indie agencies with Doug Zanger, Founder @ Indie Agency News

    4 THG 11

    Why CMOs should pay attention to indie agencies with Doug Zanger, Founder @ Indie Agency News

    Doug Zanger unpacks why the industry is in its indie agency era and the power of asking great questions. Doug Zanger, or Uncle Advertising, as he likes to call himself, is the founder of Indie Agency News: A global platform for independent agencies to connect, collaborate, and promote their best work. Before founding Indie Agency News, Zanger was a student of the industry, cutting his teeth at Adweek, The Martin Agency, Nike, and more – helping him develop the underrated skill of asking better questions to uncover better insights. Must-hear moments from this episode include: why CMOs should pay attention to independent agencies, stumping Oprah with a killer question, and some of the best ads from indies in 2024.       What you will learn in this episode:  Why the best creative work is coming from independent agencies The power of asking great questions  The power of a light-up question How to embody a top CMO’s voice The Indie Agency News sister agency program What the next generation can teach the industry about marketing Some of the best independent agency campaigns from 2024 What goes into the perfect VO read   Resources:   Indie Agency News site Indie Agency News Top 40 list Alzheimer’s Research UK “Change The Ending” Dude Wipes “Drop Your Drawers” Manscaped “The Boys”

    39 phút
  3. Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer

    1 THG 10

    Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer

    Christine Guilfoyle reveals the power of the SHEconomy and how brands can be a force for growth, good, and girls. President of SeeHer Christine Guilfoyle believes if you see her, you can be her. But how do you convince CMOs that the accurate representation of women in marketing and media isn’t just a moral decision, but a savvy business decision? By creating SeeHer’s Gender Equality Measure (GEM) tool: the first data-driven methodology for identifying gender bias in media to deliver insights that grow businesses and help push the industry forward. Must-hear moments from this episode include how CMOs can tap into the SHEconomy, how brands can be a force for growth and good, and why your brand’s next big move should be supporting women in sports.  What you will learn in this episode:  The SHEconomy and how marketers are tapping into it Why Marc Pritchard says “Brands must be a force for growth and a force for good.” The power of GEM, how SeeHer measures it, and what CMOs can learn Behind-the-scenes of the SeeHer Award at the Critics Choice Awards The Taylor Swift effect on the NFL How women sports has grown in popularity The brands doing the best job representing women accurately Resources: Read our top 5 takeaways from this episode here Learn more about SeeHer Connect with Christine on LinkedIn See Curiosity’s work for SeeHer on Instagram P&G “Train like an olympian smell like you didn’t” Dove “Real women redefine beauty”

    47 phút
  4. Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

    3 THG 9

    Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

    Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa. Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.   Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building.  What you will learn in this episode with Lisa:  Brands that are bold and first to market make it  Why it’s important to be purpose-led  How a brand can get on a major grocer's shelf  How innovative technology can improve customer experience What a review is like from a CMO’s perspective  Why one of the most important audiences for a brand is its employees What brand loyalty looks like and how to build it The impact of a viral TikTok on a business How to live your brand purpose  How a CMO evaluates strategy The benefits of an in-house content studio    Resources: Watch the viral Stop & Shop TikTok  Connect with Lisa on LinkedIn Learn more about Stop and Shop

    36 phút
  5. Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ

    5 THG 8

    Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ

    Simone and Rachel discuss best practices for agencies to gain new business. Listen to this podcast with Simone and Rachel.  NBZ Co-founders Simone Mandel and Rachel Segall compare agency matchmaking to setting a friend up on a blind date. They tell us about their process with brands looking to work with agencies that will approach their brief with modern solutions. These two are working with the unusual suspects to secure long-term relationships with clients.  Simone brings 18 years of experience driving new business for agencies Ogilvy, VMLYR, and Futurebrand. Rachel is a master brand builder – helping launch iconic brands like Seedlip AND leading global accounts for Colgate, Intel, and General Mills in her 15-year career. Safe to say they know a thing or two about the industry. In today's episode, they drop some knowledge on effective agency branding, how to build a pipeline without cold calling, and how to win with CMOs who choose project-based work. What you will learn in this episode with Simone Mandel & Rachel Segall:  How agency branding can fill your pipeline Why showing up as yourself is vital for a successful pitch How to activate your network  What happens in the exclusive NBZ Slack Channel How modern technology is changing the BD space How to have an engaging meeting in the shortest amount of time  How an agency can find its superpower Why there are fewer AOR gigs and more project-based work in the industry   Resources: Read our top 5 takeaways from this episode here Learn more about NBZ by visiting their website  Connect with Simone Mandel on Linkedin Connect with Rachel Segall on Linkedin Checkout Waldo a new AI tool that is helping BD

    48 phút
  6. Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack

    1 THG 7

    Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack

    Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you’re not alone. This week, we’re sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO.  For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G’s best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you’re capable of. What you will learn in this episode with Pete Carter:  How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs

    53 phút
  7. How to embody courageous leadership with Todd Henry, author and Founder @ Daily Creative

    3 THG 6

    How to embody courageous leadership with Todd Henry, author and Founder @ Daily Creative

    Author and Founder of Daily Creative Todd Henry, shares inspiration for marketing leaders and creative leadership. You’ll get inspiration, insights, and more from our conversation with Todd Henry the “arms dealer for the creative revolution.” Arms dealer for the creative revolution is a fitting title for Todd as he spent two decades researching the best practices talented people can undergo to get the most out of themselves. Lucky for us, we got a sliver of his extensive knowledge in this episode. You can find more of what he has to say on his podcast, the Daily Creative, or in the many books he has written.  In this episode, Todd shares his how-to’s for several topics ranging from courageous leadership to curing imposter syndrome. Our conversation gives you the tools needed to navigate different conflicts in your career. You’ll take away important lessons like why it is better to lead by influence, not control, and how morning routines disrupt the status quo. Tune in.  What you will learn in this episode is about capturing the attention of big brands as a small agency from Mercer Island Group: Why the future and the present belong to the curious  The danger of wanting to always be liked vs being effective as a leader Why a lack of conflict is often a sign of a tremendous lack of health in an organization   Why leading by fear is not sustainable in the long term  How to lead teams by influence, not control The difference between self-awareness and imposter syndrome  The key to overcoming imposter syndrome  The two things talented people need from their leaders to avoid creative burnout  Why managing teams and agencies through bounded autonomy sets you up for success How morning routines disrupt the status quo and carve out space for your life Todd’s journey from country singer to the creative leader he is today Resources: Find Todd’s newest book on what it takes to be an exceptional leader, The Brave Habit here Read Herding Tigers for more tips that’ll help those leading creatives  Creatives can learn how to avoid burnout in Todd’s Accidental Creative book   Listen to more of Todd’s thoughts on the Daily Creative podcast on Spotify  A More Beautiful Question by Warren Burger Visit toddhenry.com to see more of his books and podcast Connect with Todd on LinkedIn

    46 phút

  8. 2 THG 5

    Building a legendary creative review board with Michelle Hillman, Chief Campaign Development Officer @ Ad Council

    What’s it like to be in charge of deploying some of the nation’s most important messages? Just ask Ad Council’s Chief Campaign Development Officer Michelle Hillman. She gives us insight into launching public service campaigns that tackle complex issues such as gun violence, the opioid crisis, and buzzed driving. Spoiler alert, it ain’t easy, but after working on it for 24 years with a stacked Creative Review Committee she makes it look like it is.    In this episode, Michelle reveals how Ad Council uses emotional advertising to change behavior, how CMOs can build a world-class creative review committee, and tips for how to be a top-tier mentor.    Here’s a quick recap of the convo:   Why Michelle believes working at Ad Council is one of the best jobs in advertising   The importance of immersive research when creating effective emotional advertising   What grabs the attention of judges at the Effie Awards   How Ad Council’s legendary creative review committee evaluates ideas   How CMOs can build a creative review board to vet their ideas – including how to entice industry legends like Cindy Gallop, Susan Credle, and Margaret Johnson to sign on   How Ad Council uses influencers and the importance of a trusted messenger strategy    How Michelle creates separation between the tough issues she’s tackling at work and her home life   What it’s like to work with the government on public service campaigns    How to make it on Ad Council's trusted roster of agency partners   The most challenging public issues to build awareness for and why   What it takes to be a world-class mentor   Plus, some rapid-fire questions that reveal whether Michelle prefers puppies or kittens   Connect with Michelle on LinkedIn and find out more about Ad Council here.   Catch our latest work with Ad Council and the NHTSA for “Buzzed Driving Prevention.”   If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here.

    36 phút
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Giới Thiệu

Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.

Thông Tin

  • Nhà sáng tạo
    Curiosity
  • Năm hoạt động
    2023 - 2024
  • Tập
    23
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2023
  • Trang web chương trình
    Question Everything

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