The Customer Mission Podcast with Andrea Belk Olson

Andrea Belk Olson
  • 3.0 (1)
  • ECONOMÍA Y EMPRESA
  • CADA SEMANA
The Customer Mission Podcast with Andrea Belk Olson

Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

  1. HACE 6 DÍAS

    The Blueprint for Brand Differentiation

    Today's consumers are bombarded with choices. Brand differentiation is no longer optional—it’s a survival strategy. But the question is how. Instead of focusing on product promotions, enable your customers to experience your brand.

    3 min

  2. HACE 6 DÍAS

    The Difference Between Transactional and Relationship Building Answers

    Ever notice how some conversations leave you with more questions than answers? That’s often the result of a reply instead of a response. While the two may sound similar, the difference is critical, especially in problem-solving, leadership, or collaborative work.

    3 min

  3. 05/12/2024

    Can't Solve a Problem? Forget About It.

    It's so frustrating when you've got a problem you need to solve, and nothing's coming to you. No ideas that will help move things forward. Maybe you talk with others to try and gather perspectives. Or you dive into the Google rabbit hole to look at how others have solved the problem. But there's nothing. You want something new, something innovative. Not just the same old approach everyone else uses. But you've run dry. How can you get that spark of inspiration you need?

    3 min

  4. 07/11/2024

    Why Operationalizing Strategy Isn't About Communicating Proclamations

    Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago: "We need to focus on better understanding the evolving needs of our current and future customers, and tailor solutions to meet those needs." What the hell? Isn’t that what the company should do as just a basic, daily, operating principle? That’s not a strategy, it’s a proclamation.

    3 min

  5. 24/10/2024

    Strategy Requires Creativity. Creativity Requires Time and Practice.

    Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those instances produced something revolutionary? Likely very few. However, too many companies expect employees to spend more time looking productive than being productive. So, with limited time, those appointed to develop a strategy often spend more time on business theater than on contemplating creative approaches to compete.

    3 min

  6. 03/10/2024

    Why Getting Unanimous Agreement is Bad for Strategy

    Leaders tend to strive for unanimous agreement – especially for large strategic decisions and situations where there’s a lot of uncertainty. If we have full commitment from our team, we must be making the right decision! Who wouldn’t want everyone to be on board? But unanimous agreement doesn’t mean there’s true agreement, no matter how many head nods you get in your meeting.

    2 min

  7. 03/10/2024

    Understanding The Types of Non-Customers

    Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?

    4 min

  8. 03/10/2024

    Does Your Company Have Mental Shrinkage?

    Every industry has shrinkage in its way. Those without inventory have shrinkage in the form of innovation atrophy. This occurs when an employee is asked for their ideas and input, and invests time and effort working through them, only to learn it’s all for naught.

    3 min
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Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

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