13 episodes

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

The Local Marketing Trends Podcast Gordon Borrell

    • Business

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

    Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh

    Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh

    This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose task five years ago was to transform a multibillion-dollar yellow pages company into, well, something else. The interview features a few surprises -- like the fact that Thryv is no longer in the "digital services" business, and how a story by comedian Sam Kinison provided a wake-up call to Thryv's sales team.

    • 22 min
    Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising

    Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising

    Gordon & Corey suddenly realize that the "younger generation" have become an economic force and are influencing new forms of marketing. In fact millennials are now approaching 40 and have hung up the baggy pants and sideways-turned ballcaps, spending their money on homes, cars, and vacations to Cancun. This show features an interview with youth marketing guru Matt Britton, founder of Suzy, a consumer intelligence platform, who's advised dozens of major brands trying to reach these dynamic and sometimes demanding new consumers.

    • 21 min
    EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future

    EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future

    In the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at GroupM. Known as "the most quoted man in advertising," Wieser recently issued his annual forecast, and it's .... interesting, to say the least. You may be shocked at how he now sees the role of media in the whole marketing equation. The wide-ranging interview, and Gordon & Corey's analysis, covers political advertising, outdoor's resilience, TV's troubles, radio's flatness, and the the eight companies that are driving digital spending.

    • 21 min
    EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)

    EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)

    Gordon & Corey tackle "stupid things that make life entertaining." Like crazy uncles at the Thanksgiving table, they blurt opinions on the notion that P&G is "coming back" to traditional media, broadcast TV's plan to pursue SMBs, and NBC's idea to put QR codes on TV screens. There's no guest interview in this episode -- just pure, unadulterated Gordon and Corey.

    • 18 min
    Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed

    Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed

    With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise while letting another franchise -- advertising information -- slip away. Is Facebook's friendly approach to local news actually bad for the industry? Is Amazon the boogeyman poised to steal everything away? The show also features an interview with cannabis marketing expert Greg Heiman from SiteImpact and a discussion of how marketing for CBD products and cannabis has mushroomed to a $2 billion segment. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)

    • 22 min
    Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

    Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

    TV budgets have become "the elephant to target," which has spurred the broadcast TV industry to take the gloves off. Hosts Corey & Gordon discuss why TV is so pressured, then talk to Steve Lanzano, president of the Television Bureau of Advertising. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)

    • 19 min

Customer Reviews

TDFHandy ,

This podcast isn't for you. Unless you want to win at local advertising!

First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media.

That said, are they podcasting experts? No. That's not their primary mode of transmission. Their COMPASS data, their annual LOAC, their consulting and their LinkedIn and webinar shares of data and graphics are how they go to market. Does that mean they shouldn't try a podcast? Not at all. Those who say they shouldn't be doing this seem to me to be the same as advertisers who say 'I already reach my audience with X and Y media, I don't need Z.'. That may be true, but you don't likely find new audiences with the current media you've used for years. And Borrell won't necessarily find new audiences with the GTM channels I referenced above. And, even if you're not looking for new audiences you often need more frequency for your current audiences or could use one more touch point to solidify your relationship with them.

So, this podcast may not be for you. But, if you'd like to know more about what local advertisers are saying; if you'd like to hear various viewpoints on multiple media; if you'd like to hear about various advertising strategies or products; or if you just want to sharpen your advertising and media knowledge and expertise, then I submit this podcast is VERY MUCH FOR YOU!

I've listened to all four episodes so far, and look forward to more. If you think the podcasts can improve or if you want to hear about something specific, the best way to influence this nascent podcast is to submit a review and help Gordon and Corey know what their audience is thinking.

College Guy USA ,

Well done with expert insights

To-the-point. True experts. Crystal clear sound. A must-listen.

Jon Holm ,

Everything means nothing

While I love the concept of using data and research to prove a point, let’s all remember there’s always someone out there who will verify your statement. in the first 3 episodes they make it feel like any medium they’re arguing for at any given second is the most important in that breath. It feels like the they advocate for everything which makes me feel like they advocate for nothing.

I’ve been in the space for 20 years and everything works if you do it right. Let’s focus more on about how we leverage the unique abilities of each medium/channel to achieve the best results.

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