The Locker Room Podcast SBS UMD

Season 4, Episode 14 of the Locker Room Podcast features Rich O’Reilly, the content and marketing manager of FC Bayern Munich. Rich takes us through his journey with the club, as well as his overall journey through the sports business world.



00:00-00:25: Intro

00:26-01:32: How Rich found his passion for sports marketing

01:33-03:18: Rich’s work with the Brooklyn Nets and side projects

03:19-05:30: The landscape of European soccer in America

05:31-07:06: Rich’s journey to Bayern

07:07-08:48: How Rich’s role has evolved and changed over the years

08:49-11:15: Rich’s favorite projects while working at Bayern

11:16-14:25: Bayern’s challenges in a foreign market

14:26-17:03: Opportunities for Bayern in upcoming international tournaments

17:04-19:51: How team success impacts sports marketing

19:52-22:43: Rich’s advice to his younger self

22:44-24:51: Maryland Minute and Wrap Up

Season 4, Episode 13 of The Locker Room Podcast features Sarah Cookingham-Hollis, Chief Marketing & Revenue Officer at USA Track & Field. She has also spent time working with FOX, Time Warner Cable, and ESPN. In this episode, Sarah and LRP host Sam Benning sat down at the 2024 Maryland Sports Business Conference to discuss her vast experiences throughout her career. Sarah talked a lot about the shift to digital media and how she has kept herself and her organizations ahead of the curve in an ever-changing industry.



0:00-0:32 Intro

0:33-3:59 An unconventional beginning: Sports medicine to sports business

4:00-8:02 Pioneering digital media in the early 2000s with the MLS and ESPN 

8:03-9:38 How to break into the sports industry (it hasn’t changed!)

9:39-11:26 First mover vs. entering a solidified market - which is better?

11:27-16:00 Sarah’s role at USATF - many different hats

16:01-17:54 Starting the ad/sales/sports marketing team at FOX

17:55-19:31 Excitement about the 2024 Paris Olympics

19:32-22:08 What’s next + the future of Women’s sports

22:09-24:15 Advice to aspiring professionals

24:16-25:51 Maryland Minute/Speed round

25:52-26:25 Outtro

Season 4, Episode 12 of the Locker Room Podcast features Christian Henze, Chief Strategy Officer for the PLL. In this episode Christian talks about the growth of both lacrosse and the PLL and talks about the next steps the league is taking to expand.




0:00-0:29      Intro

0:30-3:02      Initial beginnings of the PLL and recent expansions

3:03-5:38      Developing strategy for a brand new sports league

5:39-9:50      Growing lacrosse nationally and internationally

9:51-12:13    Next steps for the PLL

12:14-14:51  Advice for students pursuing opportunities in sports

14:52-15:00  Outro

Season 4, Episode 11 of the Locker Room Podcast features Tristam Osgood, Baseball agent at WME Sports. In this episode, Tristam talks about what it takes to be an agent, gives us insight into a day in his life, and talks about some of his own personal achievements and goals in the industry.


0:00-0:30        Intro

0:31-3:09        Purpose of a baseball agent and day to day responsibilities

3:10-5:51        Finding a passion in the sports industry

5:52-8:33       Finding a mentor throughout your career

8:34-11:28      Transitioning from being a scout to an agent

11:29-14:34     Process of recruiting of players to join an agency

14:35-16:22     Working with talented stars in baseball

16:23-20:00    Impact of recent blockbuster baseball deals

20:01-23:43    Skills necessary to succeeding as an agent

23:44-25:49    Advice for succeeding as a new agent

26:50-28:05    Favorite moment as an agent and future agent

28:06-28:35    Outro

Season 4, Episode 10 of the Locker Room Podcast features Jack Urquhart, director of partnerships sales at Penn State Enterprises. In this episode Jack gives insight on what it means to work in partnerships, what his job entails, and gives advice on getting into the sports business industry.


0:00-0:32       Intro

0:33-1:36       What are sports partnerships?

1:37-3:04       What led you to the sports business world?

3:05-7:10       Career timeline and explanation of Play Fly sports

7:11-9:38       Advice on getting your foot in the door of sports business

9:39-12:15     Transitioning from UMD to Penn State 

12:16-14:11    Reality check moments from working in sports

14:12-16:43    Importance of passion in work

16:44-18:58    Effect of performance on selling partnerships

18:59-20:41    Work life balance

20:42-22:38    Final piece of advice

22:39-22:59    Outro

Season 4, Episode 9 of the Locker Room Podcast features Hunter Lochmann, CMO of Monumental Sports. In this episode Hunter gives us insight into how he paved his way in the sports world and gives his best advice for people trying to break into the industry. 

0:00-0:27   Intro

0:28-3:08   Finding a passion in sports and turning it into a career

3:09-7:35    Expanding skills with an organization like Monumental Sports

7:36-11:45    Ways to grow in the sports world

11:46-14:30  Adjusting to D.C. being a transient city and its effect on the fan base

14:31-16:56    Advice for breaking into the sports world

16:57-17:34    Sign-off