10 min

The Logan Paul-Floyd Mayweather 'Fight' And The Celebrity-Sports-Live Event Mashup Bloom in Tech

    • Technology

Logan Paul and Floyd Mayweather had a boxing exhibition this week, and yes, someone punched Logan Paul in the face. Also, both participants made a huge amount of money. They won't be the last to try this either, as influencers lace up the gloves for a similar chance to build their fan base, generate new sponsors and make business deals far beyond whatever thing first made them Online Famous. 

I talked with Robert Ellin, the CEO of LiveXLive Media, which has another big-dollar event coming this weekend, involving 14 more online influencer/fighters, interwoven with performances by big music names such as DJ Khaled, Migos and Lil Baby. Given the money and fan attention in these pay-per-view events, expect plenty more events like these to come. 


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Support this podcast: https://podcasters.spotify.com/pod/show/davidlbloom/support

Logan Paul and Floyd Mayweather had a boxing exhibition this week, and yes, someone punched Logan Paul in the face. Also, both participants made a huge amount of money. They won't be the last to try this either, as influencers lace up the gloves for a similar chance to build their fan base, generate new sponsors and make business deals far beyond whatever thing first made them Online Famous. 

I talked with Robert Ellin, the CEO of LiveXLive Media, which has another big-dollar event coming this weekend, involving 14 more online influencer/fighters, interwoven with performances by big music names such as DJ Khaled, Migos and Lil Baby. Given the money and fan attention in these pay-per-view events, expect plenty more events like these to come. 


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Support this podcast: https://podcasters.spotify.com/pod/show/davidlbloom/support

10 min

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