32 episodes

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.

The Lonely Marketer Glenn Southam

    • Marketing

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.

    Ep 32 | Storytelling and naughty toys. Laura Baxter from Social Personnel.

    Ep 32 | Storytelling and naughty toys. Laura Baxter from Social Personnel.

    Marketing into the public sector is tough.  We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel.  She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover.
    Laura is committed to her own personal development as well and talks to us about her journey on the Google Squared course that has given her the knowledge and belief to put her stamp on things.
    A really fun episode which you'll have to listen to, to understand the reference to the naughty toys...
    Thanks to the team at Paiger for sponsoring this, and all of our episodes throughout 2020.

    • 36 min
    Ep 31 | Marketing in a hyper-growth recruitment startup. Maansi Kalyan from Orama Solutions.

    Ep 31 | Marketing in a hyper-growth recruitment startup. Maansi Kalyan from Orama Solutions.

    In this episode, we speak with a newcomer to the industry in Maansi.  She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young person entering marketing/recruitment can have).

    Maansi's enthusiasm is infectious her determination to "shake things up" is great to hear.  We also dive into how being in the right environment and being treated as an equal alongside the consultants is key to driving projects and getting everyone on board.

    • 25 min
    Ep 30 | I hated the brand. So I changed it. Lilli Sampson from Few&Far.

    Ep 30 | I hated the brand. So I changed it. Lilli Sampson from Few&Far.

    A rebrand is one of the biggest and demanding marketing changes you can make in a business.  Lilli talks to us candidly about how she wasn't the biggest fan in the first place so she took control and run with it.
    We also dig into the importance of embedding yourself in the industry and building up valuable partnerships like the team at Few&Far have with Mind the Product.
    Lilli talks about her career journey to where she is now and how she wants to make a bigger impact into the strategic side of marketing in the coming months and years.

    • 33 min
    Ep 29 | Are recruitment companies becoming like marketing agencies? Michael Oliver from Client Server.

    Ep 29 | Are recruitment companies becoming like marketing agencies? Michael Oliver from Client Server.

    It’s obviously in us marketers’ interest for things to go that way…

    We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.

    Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges.  We’ve all been in those shoes for sure.

    There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.

    Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!

    • 37 min
    Ep 28 | Why marketing is the natural cousin of recruitment. Chantelle Jones from The Recruitment Events Co.

    Ep 28 | Why marketing is the natural cousin of recruitment. Chantelle Jones from The Recruitment Events Co.

    We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing (thankfully for us).  We also ring the marketing bell as well to get marketing more of a presence at the top table.

    • 39 min
    Ep 27 | We need to be giving our audiences choices, not telling them what to do. Gareth Christian-Lim from RECii.

    Ep 27 | We need to be giving our audiences choices, not telling them what to do. Gareth Christian-Lim from RECii.

    We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence.

    But this isn't all about tech, it's still about a human process and giving the power to the candidate.  if you're into candidate experience, candidate engagement, customer journeys (and tech) then give this episode a listen today!

    • 29 min

Top Podcasts In Marketing

Listeners Also Subscribed To