61 episodes

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.

The Lonely Marketer Glenn Southam

    • Marketing

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.

    Ep 61 | The price is right. Isn't it? Jon Brooks from The Value Advantage.

    Ep 61 | The price is right. Isn't it? Jon Brooks from The Value Advantage.

    It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price.

    Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the recruitment industry to productisation and how account-based marketing can, and should be, a big consideration in your recruitment marketing activities.

    Shoutout as always to the team at Paiger for lending their support to the podcast.

    • 58 min
    Ep 60 | Beans, beans good for your heart... Paul Brown from Baked Bean Media.

    Ep 60 | Beans, beans good for your heart... Paul Brown from Baked Bean Media.

    Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts

    From just picking up a camera and "having a go" through to aligning approaches with marketing and sales we discuss what recruitment businesses can do to position themselves as experts, ask opinions of their audiences and become known for something.

    As always, we're privileged to have the team at Paiger supporting the podcast.

    • 43 min
    Ep 59 | Back to the future. John Russell from Staffing Future.

    Ep 59 | Back to the future. John Russell from Staffing Future.

    John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't).

    We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success.


    You can connect with John here: https://www.linkedin.com/in/johnjbrussell/ and thank you once again to the team at Paiger for the continued support of the podcast and Lonely Marketers community.

    • 46 min
    Ep 58 | #MiddayMusings - Selling to the C-Suite.

    Ep 58 | #MiddayMusings - Selling to the C-Suite.

    In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'.

    She provides tips on communication, planning and relationship-building to help build your reputation and authority.

    You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11

    Personally, thank you to everyone who has joined all of these lockdown sessions. We hope you have enjoyed them.

    • 44 min
    Ep 57 | #MiddayMusings - Thinking about a rebrand? What to think about, what to avoid and questions to ask.

    Ep 57 | #MiddayMusings - Thinking about a rebrand? What to think about, what to avoid and questions to ask.

    Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch.

    Where do you start? Can you do it internally? What questions do you need to ask?

    To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9

    • 42 min
    Ep 56 | The one all about job boards. Dave Jenkins from Wave.

    Ep 56 | The one all about job boards. Dave Jenkins from Wave.

    In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs.

    Fist pumps to the Paiger team for their continued support of the podcast.

    • 46 min

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