100 episodes

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.

The Lonely Marketer Glenn Southam

    • Business

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.

    Ep 100 | Everything is awesome. Glenn Southam from TwoEnds.

    Ep 100 | Everything is awesome. Glenn Southam from TwoEnds.

    We got there. Episode 100!
    We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host should turn guest and answer some questions himself. The fabulous Janine Owen put her hands up to be the one to turn the tables and asked all of the usual questions around recruitment marketing but also about the origins of The Lonely Marketers and where it goes to next.
    *Personal message from Glenn: I can't thank every single one of you enough who has listened to the podcast over the past 100 episodes, it's been an incredible journey of learning and inspiration for me and I only hope it has for you too. On to the next 100.

    • 34 min
    Ep 99 | Setting up your recruitment marketing for 2022.

    Ep 99 | Setting up your recruitment marketing for 2022.

    In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022.

    As part of Louise Triance's and UKRecruiter's Marketing Congress, Glenn was joined by Chelsie Harry from Levin Group, Kris Holland from Charlton Morris and Helena Sullivan from Trinnovo Group. We look at four important pillars of marketing: Process, Content, Tracking and People which sees us talking about automation, personal branding and many other buzzwords we've heard throughout the year.

    Enjoy, stay safe and we'll see you very soon for episode 100...

    • 41 min
    Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.

    Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.

    After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR.

    In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is certainly no one-size-fits-all marketer. We also dive into the challenges that we are all facing at the moment...candidate shortages. Should marketers get as obsessed with this as consultants? Or should we always be keeping one eye on the bigger picture?

    Data, insight and the impact of added value content also rears its beautiful head as it's something EMR does really well.

    Oh, Glenn's kids make a loud and screaming appearance at the end of the episode as well...

    Cheers Paiger, your support is as welcome as a mulled cider on a cold winter's night.

    • 36 min
    Ep 97 | Time to change the narrative. Amanda Ansell from Carrington West.

    Ep 97 | Time to change the narrative. Amanda Ansell from Carrington West.

    When a recruitment business brings on an experienced marketer as their first marketing hire, it's always a good sign. Amanda was that person at Carrington West and in this episode she talks through her journey of setting up processes for success, understanding what she is good (and not good) at and working in true collaboration with the teams around her.

    This is a brilliant episode that really highlights how your attitude and self-appreciation of your skills and knowledge can create a brilliant career in recruitment marketing for you. If you're starting or building a function there are some brilliant snippets of insight that you'll be able to take away into your own department.

    We're not back-office, we're not support. We're the marketing department. :-)

    Thanks Paiger for your support as always.

    • 39 min
    Ep 96 | The Rise of the Recruitment Marketer.

    Ep 96 | The Rise of the Recruitment Marketer.

    *Bonus Episode* I (Glenn) had the opportunity to sit down with Simon Lewis of Members Only as part of his recent showcase event to talk very broadly about recruitment marketing.

    We start by discussing the past 18 months and how this has elevated the role of marketing within recruitment and what the characteristics are are the businesses who are doing 'it' well.

    Looking forward we discuss how and what marketers can do to get their voice heard, their ideas implemented and how they need to step up to grab the opportunity available.

    The Rise of the Recruitment Marketer. Your time is now.

    • 37 min
    Ep 95 | Fresh watermelon, anyone? Matt Harland from Talent.

    Ep 95 | Fresh watermelon, anyone? Matt Harland from Talent.

    You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes...

    Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and also Matt's individual skills.

    Initially, being hugely passionate about design, Matt speaks about his journey of growing a team and how data now plays such an integral role in Talent's campaign-led marketing approach. 

    With a structured way of working, Talent take an approach of building their content around six campaigns a year tied in with the strategic business objectives. Mapping journeys, utilising tech and having a clean database to do 'proper' marketing - this all exists for Matt and his team. Sounds like a dream, right? 

    Great episode to understand how things can work and what steps you need to take to get it working.

    Yo, Paiger! Congrats on your recent innovation win, proud to have you have partners.

    • 41 min

Top Podcasts In Business

Ramsey Network
NPR
Andy Frisella #100to0
Tim Ferriss: Bestselling Author, Human Guinea Pig
BiggerPockets
Jocko DEFCOR Network

You Might Also Like

Steven Bartlett
Chris & Rosie Ramsey
The Guardian