The LunchBreak Marketing Podcast

Market House
The LunchBreak Marketing Podcast

Weekly marketing & design podcast recorded live at local Atlanta restaurants.

  1. 12/12/2017

    26: SEO Tips for 2018

    As we draw closer to the end of the year, most marketers are thinking about what areas they would like to see an improvement in the new year. One of those areas is SEO. We have found that most business owners and even some marketers can either be intimidated by SEO or they just don’t have a clue where to start. In today’s podcast, SEO Tips for 2018,  the guys dive even further into the SEO world and give you even more tips you should be applying to your website to get better results with your SEO. This topic is a continuation of the tips provided in a podcast from season 1. If you haven’t given that a listen, stop what you are doing and head over there to give that a listen. We hope that you find the information helpful and can start applying these tips to your website today in order to see a greater performance from your SEO in 2018. Enjoy! SHOW NOTES 5:55 – Jason kicks it off with meta descriptions. 7:50 – You want to optimize your meta description preview. We recommend Yoast SEO. 8:40 – You can also use Headline Analyzer by CoSchedule. 9:18 – Create a template for your descriptions. 10:57 – Always important to have a keyword focus on your website. 12:07 – Include your keywords inside the title tag. 12:36 – Drop your keywords in the first 100 words. 14:05 – Meta descriptions are marketing gold. 15:15 – Ask questions in the meta description 16:03 – You can include CTA’s like your phone number 17:06 – Test, test, TEST! Always A/B test. 18:04 – Include SEO friendly keywords in your site URLs, but make sure you keep it short. 20:58 – Wrap your title in an h1 tag and make sure you only have one h1 tag per page. 23:31 – Make sure your subheads wrapped in h2 tags. 24:22 – Check out the Competitive Gap Analysis by SEMrush – The best tool for seeing what keywords your competition is ranking for.

    33 min
  2. 10/03/2017

    22: How to Stand Out in a Noisy World

    It’s no surprise that we live a world that is bombarded with images, design, and marketing all the time. We have mini computers in our pockets and even on our wrists not. Our attention span is very limited and as a marketer your job is to stand out among all of that noise. How do you that today? The guys discuss and give you practical tips and tools on what you can be doing to stand out with all the noise around you. From GIF’s and cinemagraphs to real copy and always A/B testing, these are just a few suggestions they made to help you standout. Cheers! Show Notes 2:55 – Wavve is for real awesome. Shout out to the guys at Wavve and Baird. Check them out and start using them now! 6:00 – Get on the GIF and cinemagraphs train. They aren’t going anywhere. Start using them right now. 7:20 – Flixel helps you make cinemagraphs with ease. 12:48 – Improve on the best trends you see happening around you. Always keep an eye on what’s going on around you and what your competitors are doing. 15:50 – Here is the design board for upcoming design trends. 16:08 – Use real copy to stand out. Stop complicating things with jargon. Talk to them like they are a real person. 19:48 – Take a look at old designs. They are timeless. 23:10 – Always be cleaning up your design. Keep it simple! 26:30 – Make sure you are always A/B testing your designs. You will be surprised which one performs better. 30:21 – Shout out to Canva. 31:50 – Shout out to Canva.

    40 min
  3. 09/19/2017

    20: Marketing Automation & Artificial Intelligence

    Last month, Jason and Zack discussed micromarketing and how most brands are missing some of these little moments to extend their brand. Emma is the company that started this micro marketing journey the guys discussed on the show. In today’s episode, we discuss micromarketing, Seth Godin, marketing automation, and who will play Zack and Jason in a movie idea they have on micro marketing, with Colby Cavanaugh, SVP Marketing at Emma. Colby shares a lot about how the Emma brand is passionate about micromarketing. He also shares his take on what AI has for the future of email marketing and marketing automation. No matter how advanced technology gets, marketing will always need a human touch. This podcast will give you a deeper respect for micromarketing. The guys hope that you start finding ways to continue your brand well past the more conventional marketing channels. Enjoy! Show Notes 2:23 Colby gives a brief overview of his career background. 4:25 Emma is the genesis of our mission to redefine micro-marketing with their brilliant 404 page. 5:53 The Seth Godin article that Colby mentions. 6:56 Seth suggests instead of trying to see how big you can make a segment, you see how small you can make the segment in order to find that viable audience. 7:11 Colby says they are passionate about the micro-marketing moments, like their 404 page, to extend the brand of Emma. 9:00 Jason points out how much work into the idea of investing time into a 404 page that NO ONE will ever see. 11:45 Today we have so much data at our fingertips as marketers. Colby believes we should use 70% of that date on customer service and 30% on sales. 12:15 We are coming for you, Seth! We will have you on the show. 13:45 Colby talks AI and what place it serves in digital marketing and marketing automation. 14:19 Marketing will always require the human touch that AI will not be able to have. 17:55 Marketing United 18:35 We as marketers are often missing the primary uses of email marketing automation like a welcome series. 20:15 What is the average welcome email series a business should be using? The answer is 4-5 depending on your industry and your brand. 24:36 How much email is too much email? Colby says individual preference comes into play here depending on your brand and how much your audience craves your content. 27:40 Emma’s Road Show MORE ABOUT EMMA: According to www.emailvendorselection, “Emma is a provider of email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits, and agencies in mind. Emma’s features include email automation, audience segmentation, and mobile email marketing, plus integration with CRM solutions, eCommerce platforms, and social networks.” MORE ABOUT COLBY: Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. He also ha

    45 min
5
out of 5
11 Ratings

About

Weekly marketing & design podcast recorded live at local Atlanta restaurants.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada