23 episodes

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show will shine a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

The Luxury Item Scott Kerr

    • Marketing
    • 4.6 • 16 Ratings

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show will shine a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

    S02 E08: Ryan Serhant, Founder & CEO of SERHANT. and Star of Bravo TV's "Million Dollar Listing New York"

    S02 E08: Ryan Serhant, Founder & CEO of SERHANT. and Star of Bravo TV's "Million Dollar Listing New York"

    Ryan Serhant, real estate industry mogul and star of Bravo TV's two-time Emmy-nominated 'Million Dollar Listing New York' talks with Scott Kerr about the launch of his new real estate brokerage SERHANT and how it will disrupt the traditional model. Serhant discusses how their digital and social set-up put them in a better position to sell during quarantine, and why New York City real estate will rebound in 2021 for a good "seven to ten year run." He also talks about using data and predictive analytics to sell smarter. Plus: Serhant on what luxury brand can learn from him, and how a kid watching one of his YouTube videos led to a $10 million sale.

    Featuring:
    Ryan Serhant, Founder & CEO of SERHANT. (IG @raynserhant)
    Host:
    Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
    About Silvertone Consulting:
    Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 44 min
    S02 E07: Erwan Rambourg, Luxury Sector Analyst and Author of “Future Luxe: What's Ahead for the Business of Luxury”

    S02 E07: Erwan Rambourg, Luxury Sector Analyst and Author of “Future Luxe: What's Ahead for the Business of Luxury”

    Top-ranked luxury sector analyst and author Erwan Rambourg talks with The Luxury Item's Scott Kerr about his new book “Future Luxe: What's Ahead for the Business of Luxury", and trends that will reshape luxury over the next decade. Rambourg discusses how evidence of "survival spending" is helping fuel luxury's rebound and why women's influence on luxury spending and representation on company boards will continue to intensify. He predicts a new era of M&A frenzy of big luxury players gobbling up vulnerable family-owned brands, and consumers reallocating traditional luxury goods spending into new premium realms like health, leisure, travel, and even cannabis. Plus: Rambourg weighs in on the possible outcomes and implications of the ongoing LVMH / Tiffany deal saga.

    Featuring:
    Erwan Rambourg, Luxury analyst and author of “Future Luxe: What's Ahead for the Business of Luxury”
    Host:
    Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
    About Silvertone Consulting:
    Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 50 min
    S02 E06: Jeff Carvalho, Co-Founder of Highsnobiety

    S02 E06: Jeff Carvalho, Co-Founder of Highsnobiety

    Highsnobiety co-founder Jeff Carvalho talks with The Luxury Item's Scott Kerr about how streetwear and sneakers have not only infiltrated luxury fashion, but became it. Carvalho discusses Highsnobiety's recent capsule collection with H&M, the luxury industry's retreat from tailored menswear back to streetwear due to the pandemic, the history of luxury's love affair with street fashion, and how the Highsnobiety business model and content have evolved since it launched in 2005 as a niche sneaker blog. Plus: Why achieving cultural credibility is a must for today's young luxury consumers

    Featuring:
    Jeff Carvalho, Co-Founder of Highsnobiety
    Host:
    Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
    About Silvertone Consulting:
    Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 1 hr 1 min
    S02 E05: Rodney Williams, President & CEO of Belvedere Vodka

    S02 E05: Rodney Williams, President & CEO of Belvedere Vodka

    Belvedere Vodka President & CEO Rodney Williams talks with The Luxury Item's Scott Kerr about how the pandemic has impacted Belvedere's business, emerging drinking culture trends, shifting customer attitudes & behaviors, and the recent launch of Belvedere's "Made With Nature" sustainability platform. Williams also discusses the home mixologist movement, how the Belvedere positions itself in a crowded vodka market, its collaboration with Janelle Monáe, and the company's commitment to diversity and inclusion. Plus: Mr. Williams settles the score on which country really invented vodka.

    Featuring:
    Rodney Williams, President & CEO of Belvedere Vodka
    Host:
    Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
    About Silvertone Consulting:
    Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 47 min
    BONUS EPISODE: Mickey Alam Khan, Founder & Editor-in-Chief of Luxury Daily

    BONUS EPISODE: Mickey Alam Khan, Founder & Editor-in-Chief of Luxury Daily

    On this special bonus episode, Scott Kerr is revisited by Mickey Alam Khan, founder & editor-in-chief of Luxury Daily. They discuss how luxury brands can successfully respond to industry changes after the Covid-19 contraction and recalibrate their business. Mr. Alam Khan shares his thoughts on what brands will emerge intact from the pandemic purgatory, and why coming out of the crisis luxury brands will have to expand their value prop and revisit their business models. He also skeptical of the big luxury players joining Amazon's new luxury brand platform. Plus: Is this the end of Fashion Week as we know it? Khan weighs in.

    Featuring:
    Mickey Alam Khan, Founder & Editor-in-Chief of Luxury Daily
    Host:
    Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
    About Silvertone Consulting:
    Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 51 min
    S02 E04: Ana Andjelic, Strategy Executive and Author of "The Business of Aspiration"

    S02 E04: Ana Andjelic, Strategy Executive and Author of "The Business of Aspiration"

    Former Rebecca Minkoff chief brand officer and strategy executive Ana Andjelic talks with Scott Kerr about her new book "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands." Andjelic discusses the modern aspiration economy and how it's no longer about striving to accumulate lavish brands and experiences— status symbols are now anchored in taste, aesthetic, innovation, communities, design, environmentalism and social influence. She also talks about how brands that want to play in the modern aspirational economy should focus less on positioning and more on their identity and creativity. Plus: How IKEA's collaboration with Kanye (that never happened) is part of a bigger trend that Andjelic calls the "DJ model" of growth.

    Featuring:
    Ana Andjelic, Strategy Executive. Forbes CMO Next. Author of "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands"
    Host:
    Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
    About Silvertone Consulting:
    Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 40 min

Customer Reviews

4.6 out of 5
16 Ratings

16 Ratings

Kweimeiley ,

Kweimeiley

If you are a student or a professional who wants to work in the Luxury sector, you will enjoy these informative discussions. You gain so much insight from listening to the industry leaders and. Scott Kerr has on his show. He also asks all the right questions. This podcast also allows you to uncover where you see yourself professionally! I highly recommend, no questions asked!

Trish Rubin ,

More STARS Needed!

Scott Kerr's design sensibility and brand expertise translate to his elegant, informative and sophisticated podcast. His guests are industry leaders who can tell insightful stories and inspire the listener to action. Scott sets a great tone and engages his guests. I follow Scott on Twittter and I learn in every Tweet. Glad to see him in the audio world. I assign his podcasts as required listening to my marketing students here--and abroad! Looking forward to next season. I need more stars, I Tunes!! Better than GREAT.

gyown ,

Very insightful.

This podcast tell us what is out there from experts in how to market luxury items.

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