59 episodes

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

The Luxury Item Scott Kerr

    • Business
    • 4.6 • 19 Ratings

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

    S05 E06: Alex Assouline, Chief of Operations, Brand & Strategy at Assouline Publishing

    S05 E06: Alex Assouline, Chief of Operations, Brand & Strategy at Assouline Publishing

    Scott Kerr sits down with Alex Assouline, chief of operations, brand & strategy at luxury book publisher Assouline. Founded in the mid-90s by his parents Prosper and Martine Assouline, Alex discusses why the brand positions itself as "the first luxury brand devoted to culture and lifestyle" and how he considers traditional luxury goods as competitors to Assouline's fine handcrafted coffee table books. Alex reveals what goes behind creating its "Ultimate Collection" of oversized masterpiece anthologies on subjects like Chanel, Rolex, wine, cigars, and Formula 1. He also discusses the surge in popularity of its Travel Series books during the pandemic, launching a successful custom high-end library division, collaborating with Zara Man on a summer capsule collection, and the role of coffee-table books in the digital-first age. Plus: Getting Gen Z to care about coffee table books

    Featuring:
    Alex Assouline, Chief of Operations, Brand & Strategy at Assouline Publishing (assouline.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    Don't forget to subscribe, rate, and review!

    • 48 min
    S05 E05: Ulrik Garde Due, President and CEO at Mark Cross

    S05 E05: Ulrik Garde Due, President and CEO at Mark Cross

    Scott Kerr is joined by Ulrik Garde Due, president and CEO at luxury leather goods brand Mark Cross. Having taken the helm of America's oldest luxury brand a few years ago, Ulrik discusses his approach for reviving the 176-year-old 'sleeping beauty' brand whose little black rectangular-shaped bag famously appeared with Grace Kelly in Alfred Hitchcock's "Rear Window." He also talks about the critical role of physical stores and new pop-up concepts, a re-imagined digital strategy and customer service, building cultural credibility with younger audiences, launching a vintage Mark Cross website and leaning into resale, its artists-in-residence program, and investing in digital passports. Plus: Why Mark Cross joined Amazon Luxury Stores

    Featuring:
    Ulrik Garde Due, President and CEO at Mark Cross (markcross.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com
    Linktree: linktr.ee/scottkerr

    Don't forget to subscribe, rate, and review!

    • 32 min
    S05 E04: Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive

    S05 E04: Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive

    Scott Kerr sits down with Gareth Dunsmore, Chief Marketing Officer at British luxury supercar maker McLaren Automotive to discuss how the brand combines hand-built and high-technology to uniquely position itself to a wide range of wealthy customers in an ever more crowded space, plans for engaging younger audiences using NFT collectables, gaining a strong female following and signing its first-ever female racing driver. Gareth also talks about McLaren's in-house bespoke division for customizing cars, programs for maintaining a strong brand connection to its customers, and its popularity in China. Plus: Building supercars for the EV era

    Featuring:
    Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive (cars.mclaren.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com
    Linktree: linktr.ee/scottkerr

    Don't forget to subscribe, rate, and review!

    • 32 min
    S05 E03: Didier and Sophie Guillon of the Valmont Group

    S05 E03: Didier and Sophie Guillon of the Valmont Group

    Scott Kerr is joined by Didier Guillon, President and Artistic Director of the Valmont Group and Sophie Guillon, CEO of the Valmont Group. The husband and wife team lead the Swiss luxury beauty brand Valmont, whose roots date back to 1905 and has a strong celebrity following. Sophie and Didier discuss acquiring the cellular cosmetics company more than 30 years ago and driving growth through its four business pillars. They also talk about why art is core to Valmont's brand DNA, the advanced science behind its cosmetic products, opening luxury residences in Europe for valued clients, the importance of Valmont's global art foundation, how they're attracting younger customers, and why Valmont is thriving in China. Plus: Breaking into the U.S. with a new luxury spa at the Carlyle Hotel in New York City

    Featuring:
    Didier and Sophie Guillon of the Valmont Group (lamaisonvalmont.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    Don't forget to subscribe, rate, and review!

    • 40 min
    S05 E02: Chloe Mendel, Co-Founder and Creative Director at Maison Atia

    S05 E02: Chloe Mendel, Co-Founder and Creative Director at Maison Atia

    Scott Kerr sits down with Chloe Mendel, co-founder and creative director at sustainable luxury faux-fur brand Maison Atia to discuss reinventing the market before the luxury giants started dropping animal fur. The emerging designer talks about how the first collection came together, channeling design inspiration from 1970s chic, winning the attention of Kate Moss, Gigi Hadid and other style icons, training in the atelier of her father, Gilles Mendel of J. Mendel fame, and why she favors the direct-to-consumer model. Plus: The brand's close partnership with animal charity PAWS Chicago

    Featuring:
    Chloe Mendel, Co-Founder and Creative Director at Maison Atia (maisonatia.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    Don't forget to subscribe, rate, and review!

    • 31 min
    S05 E01: Andrew Haarsager, Head of Retail Innovation Lab at Cartier

    S05 E01: Andrew Haarsager, Head of Retail Innovation Lab at Cartier

    Scott Kerr is joined by Andrew Haarsager, head of Cartier's Retail Innovation Lab, to discuss how it designs and tests new forms of retail experiences for the French luxury jeweler and watchmaker, both in and beyond the boutique. Andrew also talks about Cartier's approach to the role of retail in this new world, creating an in-store vitrine to display holograms of select high jewelry pieces, working with Cartier's internal 'Liaison' program for sales associates, why heritage brands must learn to speak in new ways to younger consumers, and why Cartier is not jumping so quickly into the avatar economy. Plus: What the luxury boutique will look like in 10 years

    Featuring:
    Andrew Haarsager, Head of Retail Innovation Lab at Cartier (cartier.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    Don't forget to subscribe, rate, and review!

    • 37 min

Customer Reviews

4.6 out of 5
19 Ratings

19 Ratings

Kweimeiley ,

Kweimeiley

If you are a student or a professional who wants to work in the Luxury sector, you will enjoy these informative discussions. You gain so much insight from listening to the industry leaders and. Scott Kerr has on his show. He also asks all the right questions. This podcast also allows you to uncover where you see yourself professionally! I highly recommend, no questions asked!

Trish Rubin ,

More STARS Needed!

Scott Kerr's design sensibility and brand expertise translate to his elegant, informative and sophisticated podcast. His guests are industry leaders who can tell insightful stories and inspire the listener to action. Scott sets a great tone and engages his guests. I follow Scott on Twittter and I learn in every Tweet. Glad to see him in the audio world. I assign his podcasts as required listening to my marketing students here--and abroad! Looking forward to next season. I need more stars, I Tunes!! Better than GREAT.

gyown ,

Very insightful.

This podcast tell us what is out there from experts in how to market luxury items.

Top Podcasts In Business

Ramsey Network
Andy Frisella #100to0
NPR
Tim Ferriss: Bestselling Author, Human Guinea Pig
BiggerPockets
NPR

You Might Also Like

The Business of Fashion
Glossy
Vox Media Podcast Network
Artnet News
NPR
Jason Calacanis