40 episodes

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

The Luxury Item Scott Kerr

    • Business
    • 4.6 • 19 Ratings

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

    S03 E11: Uma Subramanian, CEO of Aero

    S03 E11: Uma Subramanian, CEO of Aero

    Scott Kerr sits down with Uma Subramanian, CEO of Aero, which is a newly launched luxury semi-private air travel service from Uber co-founder Garrett Camp. Subramanian, an aerospace engineer veteran, discusses the gap Aero fills between private aviation and flying on a luxurious commercial airline, why she thinks Aero is the "perfect solution for the post-COVID world," and how discovering the way people book air travel made Aero rethink its mobile app strategy. She also talks about building the Aero brand from scratch, creating "talk-worthiness" experiences around its services, and the company's green solutions in a non eco-friendly industry. Plus: Why Aero's planes are painted completely in black

    Featuring:
    Uma Subramanian, CEO of Aero

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 27 min
    S03 E10: Maximilian Riedel, President and CEO of Riedel

    S03 E10: Maximilian Riedel, President and CEO of Riedel

    Scott Kerr talks with Maximilian Riedel, President and CEO of Riedel, which is one of the world's leading manufacturers of luxury glassware designed specifically for wine or spirits. Sitting at the helm of a company with 265 years of heritage, 11th generation Riedel discusses how it continues to innovate in a competitive wine glass market and how the uptick in premium alcohol sales during the pandemic drove more consumers to purchase high-end glassware. He also shares Riedel's philosophy for designing its glassware, how its digital strategy has transformed the business, and the company's sustainability practices. Plus: Riedel creates a glass specifically for drinking Coca-Cola

    Featuring:
    Maximilian Riedel, President and CEO of Riedel Crystal

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 47 min
    S03 E09: Laurent Claquin, President of Kering Americas

    S03 E09: Laurent Claquin, President of Kering Americas

    Scott Kerr sits down with Laurent Claquin, President of Kering Americas. Claquin heads the North and Latin American expansion of Kering’s 12 iconic luxury houses including Gucci, Saint Laurent, Bottega Venetta, Alexander McQueen and Balenciaga. Claquin discusses how the luxury conglomerate nurtures a culture of innovation and entrepreneurship to stay agile and creative, and how its signature "Empower Imagination" permeates through each of the brands. He also talks about how the pandemic has put distance selling and virtual shopping in the spotlight, and why physical stores need to be a destination for human connection and education. Plus: Claquin shares his thoughts on the opportunities and challenges the luxury industry faces as the market returns, the luxury industry's response to social issues, and Kering's position as a sustainability leader.

    Featuring:
    Laurent Claquin, President of Kering Americas

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 35 min
    S03 E08: Zornitza Stefanova, Founder and CEO of BSPK

    S03 E08: Zornitza Stefanova, Founder and CEO of BSPK

    Scott Kerr talks with Zornitza Stefanova, Founder and CEO of BSPK, a global clienteling platform for luxury brands that personalizes the shopping experience between sales associate and customer. Stefanova, recently named one of Luxury Daily's "Luxury Women to Watch 2021", discusses how she saw a gap in the way luxury brands were using technology to drive customer engagement and retention that drove her to create the BSPK platform. She also talks about how COVID exposed the luxury leaders and laggards in digital, why the "human touch" element can be great differentiator for brands, and what luxury shoppers want when they return to physical stores. Plus: Why both emotional intelligence and tech savvy skills are critical for today's sales associates

    Featuring:
    Zornitza Stefanova, Founder and CEO of BSPK

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 40 min
    S03 E07: David Kellie, Chief Executive Officer of the Natural Diamond Council

    S03 E07: David Kellie, Chief Executive Officer of the Natural Diamond Council

    Scott Kerr talks with Natural Diamond Council CEO David Kellie about how the $80 billion diamond industry is regaining its sparkle thanks to stuck-at-home consumers and "emotional asset" seekers. He also discusses how the pandemic ignited new and faster ways of doing business, the importance of understanding consumer sentiment, the radical digital transformation of the diamond industry, and the NDC's new program offering $1 million to BIPOC designers. Plus: New insights on why Millennials and Gen Z are buying diamonds

    Featuring:
    David Kellie, Chief Executive Officer of the Natural Diamond Council (naturaldiamonds.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 39 min
    S03 E06: Ian McLernon, Chief Executive Officer of Rémy Cointreau USA

    S03 E06: Ian McLernon, Chief Executive Officer of Rémy Cointreau USA

    Rémy Cointreau USA Chief Executive Officer Ian McLernon sits down with The Luxury Item's Scott Kerr to discuss navigating the French wine & spirits company through a world of "volatility, uncertainty, chaos, and ambiguity" and which alcohol industry trends will persist amidst a slow return to pre-covid life. McLernon talks about the expansion of Rémy Cointreau's e-commerce strategy, including its partnership with online alcohol delivery service Drizly and launch of an immersive "e-boutique" for its high-end Louis XIII cognac; how centuries-old legacy brands "innovate" and why sustainability is instilled in everything they do. Plus: The story behind Cointreau's "Love Letter" ad in the Super Bowl

    Featuring:
    Ian McLernon, Chief Executive Officer of Rémy Cointreau USA (remy-cointreau.com)

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com)

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 42 min

Customer Reviews

4.6 out of 5
19 Ratings

19 Ratings

Kweimeiley ,

Kweimeiley

If you are a student or a professional who wants to work in the Luxury sector, you will enjoy these informative discussions. You gain so much insight from listening to the industry leaders and. Scott Kerr has on his show. He also asks all the right questions. This podcast also allows you to uncover where you see yourself professionally! I highly recommend, no questions asked!

Trish Rubin ,

More STARS Needed!

Scott Kerr's design sensibility and brand expertise translate to his elegant, informative and sophisticated podcast. His guests are industry leaders who can tell insightful stories and inspire the listener to action. Scott sets a great tone and engages his guests. I follow Scott on Twittter and I learn in every Tweet. Glad to see him in the audio world. I assign his podcasts as required listening to my marketing students here--and abroad! Looking forward to next season. I need more stars, I Tunes!! Better than GREAT.

gyown ,

Very insightful.

This podcast tell us what is out there from experts in how to market luxury items.

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