33 episodes

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

The Luxury Ite‪m‬ Scott Kerr

    • Marketing
    • 4.6 • 17 Ratings

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

    S03 E04: François-Xavier Hotier, President of Ulysse Nardin Americas

    S03 E04: François-Xavier Hotier, President of Ulysse Nardin Americas

    François-Xavier Hotier, President of Ulysse Nardin Americas talks with The Luxury Item's Scott Kerr about how the 175-year-old Swiss luxury watch brand has shown resilience through the crisis and the accelerated transformation of the industry. Hotier discusses the importance of Kering's acquisition of Ulysse Nardin, his role of maintaining desirability for the brand, its new digital platforms to reach younger buyers, and the shifting attitudes and behaviors of luxury watch customers. He also explains Ulysse Nardin's unique approach to participating in luxury watch auctions, and why the brand is committed to sustainability and ocean conservation. Plus: Ulysse Nardin will never release a smartwatch

    Featuring:
    François-Xavier Hotier, President of Ulysse Nardin Americas

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 35 min
    S03 E03: Laurence Lim Dally, Founder and Managing Director of Cherry Blossoms Intercultural Branding

    S03 E03: Laurence Lim Dally, Founder and Managing Director of Cherry Blossoms Intercultural Branding

    Laurence Lim Dally, Founder and Managing Director, Cherry Blossoms Intercultural Branding talks with Scott Kerr about what it means to be feminine in China today and what luxury marketers can do to resonate with the new generation of Chinese women. Lim Dally discusses how she launched her agency to help brands to improve their cultural intelligence, how Chinese femininities are evolving, the cultural gap between China and the West, and the emerging "loneliness economy" as well as other important microtrends in China that luxury marketers should be aware of. Plus: How Western luxury brands should approach their messaging during Chinese New Year

    Featuring:
    Laurence Lim Dally, Founder & Managing Director, Cherry Blossoms Intercultural Branding

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 37 min
    S03 E02: Nadia Tuma-Weldon, SVP, Director of Truth Central at McCann Worldgroup

    S03 E02: Nadia Tuma-Weldon, SVP, Director of Truth Central at McCann Worldgroup

    Scott Kerr sits down with Nadia Tuma-Weldon, senior vice president of McCann Worldgroup's Truth Central, its global intelligence unit — she also leads the company's global luxury practice. Tuma-Weldon was recently named as one of the "Luxury Women to Watch in 2021" by Luxury Daily and she joined the podcast to talk about the changing luxury consumer. Tuma-Weldon talks about how Truth Central helps clients understand "enduring truths" that shape consumer behaviors and attitudes and how a Tastemakers Council at McCann fueled the launch of the global luxury practice. She also discusses why luxury is an antidote to these unprecedented times, why affluent consumers have gravitated to "the bottom of the luxury hierarchy model" during the crisis, and how luxury brands can play a role in the wellness ecosystem. Plus: Why Tuma-Weldon takes issue with the whole "experiences" versus "things" debate.

    Featuring:
    Nadia Tuma-Weldon is SVP, Director of Truth Central at McCann Worldgroup

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 47 min
    S03 E01: Rebecca Foerster, President of Alrosa USA

    S03 E01: Rebecca Foerster, President of Alrosa USA

    The Luxury Item's Scott Kerr sits down with Rebecca Foerster, President of Alrosa USA — the world's leading diamond mining company. Foerster talks about the pandemic crippling the global diamond supply chain, and how the "responsible behavior" of Alrosa and other diamond mining companies helped keep the industry afloat. Foerster also discusses how the crisis forced the slow evolving diamond industry to quickly embrace digital solutions, why young people are still buying diamonds, how lab-grown diamonds have been a "wake-up call" to the industry, and what marketing messages diamonds should be telling right now, and more. Plus: When we come out of this crisis what sector will be the main competitor to diamond jewelry.

    Featuring:
    Rebecca Foerster, President of Alrosa USA 

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting

    About The Luxury Item podcast:
    The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

    Stay Connected:
    Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 42 min
    Season 3 Trailer

    Season 3 Trailer

    Hi. This is Scott Kerr, creator and host of The Luxury Item podcast. Happy New Year!

    This past December, we wrapped up our second season of the show.

    I don’t have to tell you that 2020 was a year like no other - a pivotal one in history. The coronavirus pandemic transformed how we live and work in ways we hardly imagined at the beginning of 2020. It significantly impacted businesses and the economy, and pressed companies to rethink and reconfigure their strategies for a changed world.

    The luxury industry was hammered hard, as the crisis decimated demand for luxury goods. As a result, two-thirds of the sector’s operating profit disappeared. It was the biggest drop ever for the luxury industry and it could take up to three years to recover.

    Over the course of that time, on “The Luxury Item Podcast” I spoke to executives, creatives, innovators, and analysts across the luxury industry about how they have been navigating this unprecedented period, and planning for future growth. Guests also addressed the changing luxury landscape and shared useful lessons that can be applied to our own business strategies - which is the whole point of the show.
    One thing for sure about 2020 is I couldn’t have done The Luxury Item Podcast without my listeners and amazing guests. Thank you for supporting the show and sticking by us as we grew. I’m so grateful to each and every one of you.

    Now we're back for a third season, debuting January 12th. Expect more conversations with world-class business leaders on topics that matter most for the global luxury industry.

    Luxury is often one of the first industries to take a hit in times of crisis, but it is also one of the most resilient sectors there is. So, here’s to the luxury industry rolling with the punches, adapting to changes and bouncing back stronger in 2021. Expect accelerated online channel growth, reimagined physical stores, shifting category sales, new ways people think and behave, an even greater demand for sustainability, diversity and inclusivity will be a key priority, and China will continue on its journey to be the world’s largest luxury market.

    The Luxury Item podcast will be right there as it’s all happening.

    Season 3 of The Luxury Item podcast comes your way on January 12th wherever you get your podcasts. A Silvertone Consulting production.

    This is Scott Kerr. See you soon.

    Host:
    Scott Kerr, Founder & President of Silvertone Consulting
    About Silvertone Consulting (silvertoneconsulting.com):
    Silvertone Consulting builds go-to brands that add value to people's lives.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 2 min
    S02 E13: Neil Jacobs, Chief Executive Officer of Six Senses Hotels Resorts Spas

    S02 E13: Neil Jacobs, Chief Executive Officer of Six Senses Hotels Resorts Spas

    Six Senses CEO Neil Jacobs talks with Scott Kerr about navigating the wellness-driven global luxury resort brand during the pandemic and how it's innovating to meet new guest expectations. Jacobs, who took the helm of Six Senses in 2012, talks about how wellness and sustainability values are in the DNA of the company's culture, right down to the way it builds and designs its properties. He also explains why affluent travelers have been more resilient, what the new meaning of luxury travel is, why it's increasing its digital marketing investment, and why Six Senses is taking "a much deeper approach" to mental wellness. Plus: Neil shares some of the most important things he's learned from the crisis when it comes to his hosts, guests, and employees.

    Featuring:
    Neil Jacobs, Chief Executive Officer of Six Senses Hotels Resorts Spas
    Host:
    Scott Kerr, Founder & President of Silvertone Consulting
    About Silvertone Consulting (silvertoneconsulting.com):
    Silvertone Consulting builds go-to brands that add value to people's lives.
    Follow Us:
    Twitter @theluxuryitem
    Email: scott@silvertoneconsulting.com
    Newsletter: brilliantcut.substack.com

    • 54 min

Customer Reviews

4.6 out of 5
17 Ratings

17 Ratings

Kweimeiley ,

Kweimeiley

If you are a student or a professional who wants to work in the Luxury sector, you will enjoy these informative discussions. You gain so much insight from listening to the industry leaders and. Scott Kerr has on his show. He also asks all the right questions. This podcast also allows you to uncover where you see yourself professionally! I highly recommend, no questions asked!

Trish Rubin ,

More STARS Needed!

Scott Kerr's design sensibility and brand expertise translate to his elegant, informative and sophisticated podcast. His guests are industry leaders who can tell insightful stories and inspire the listener to action. Scott sets a great tone and engages his guests. I follow Scott on Twittter and I learn in every Tweet. Glad to see him in the audio world. I assign his podcasts as required listening to my marketing students here--and abroad! Looking forward to next season. I need more stars, I Tunes!! Better than GREAT.

gyown ,

Very insightful.

This podcast tell us what is out there from experts in how to market luxury items.

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