9 episodes

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show will shine a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

The Luxury Item Scott Kerr

    • Marketing

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show will shine a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.

    Episode #8: Milton Pedraza, CEO of The Luxury Institute

    Episode #8: Milton Pedraza, CEO of The Luxury Institute

    Milton Pedraza, CEO of The Luxury Institute talks with Scott Kerr about starting the organization when he saw an opportunity for research in a growing luxury economy. He discusses why luxury retailers should incorporate emotional intelligence principles to turn sales associates into relationship builders; Milton also shares how he works with incumbent luxury brands that are seeking to get an edge in the market; The two discuss highlights from the Luxury Institute's latest State of the Luxury Industry 2020, why brands need to master omni-personal relationships, and the rising tide of true personalization; Plus: What global luxury experts have identified as the top trends likely to affect the luxury industry in 2020; Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

    • 41 min
    Episode #7: Antonia Hock, Global Head of The Ritz-Carlton Leadership Center

    Episode #7: Antonia Hock, Global Head of The Ritz-Carlton Leadership Center

    Antonia Hock, Global Head of The Ritz-Carlton Leadership Center talks with Scott Kerr about why the top luxury brand for hotel guest satisfaction decided to share the 'secret sauce' for its gold standard of customer experience with the rest of the world; how technology is impacting anticipatory services; what it was like to move from the tech industry to the luxury hospitality industry; Antonia shares what she thinks luxury means today and what consumers want from luxury; The two discuss how the concept of "service" fits into consumers' expectations; The need for more "wow moments" from brands and how to operationalize those moments; Antonia also shares how The Ritz-Carlton Leadership Center gets heritage brands out of their comfort zone when it comes to service, why brands need to be doing more social listening, and more; Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

    • 43 min
    Episode #6: Thomas Serrano, President of Havas Luxe and Havas Events North America

    Episode #6: Thomas Serrano, President of Havas Luxe and Havas Events North America

    Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the luxury events business and how it bounced back, what the true meaning of a special event is, and measuring its ROI. Thomas also talks about the important role of the CEO at these events, and how some luxury brands are starting to sell exclusive products right at the event. Plus: Thomas shares a story about how his company orchestrated an unforgettable L'Oreal event for over 900 C-level international executives that featured an all-star cast of Broadway singers and a surprise performance by Aretha Franklin | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

    • 39 min
    Episode #5 [Disruptor Spotlight]: Anubh Shah, CEO & Co-Founder of With Clarity

    Episode #5 [Disruptor Spotlight]: Anubh Shah, CEO & Co-Founder of With Clarity

    Anubh Shah, CEO and co-founder of With Clarity, talks with Scott Kerr about how his direct to consumer home try-on engagement ring company has disrupted the whole experience of shopping for an engagement ring. Recently ranked at #3 on Crain's Fast 50 and at #18 on Inc magazine's 5000 list, With Clarity has grown over 9000% in the last three years. The two discuss how the d2c economy has upended the wedding business and why With Clarity is a thorn in the side of large jewelry retailers; Anubh shares how he dropped his Wall Street career to learn how to cut and polish diamonds in south India before starting his company; how his company used 3D printing technology to get people over their FOBRO (fear of buying rings online); They also discuss the new definition of a luxury in the d2c economy. Plus: Anubh discusses important business and strategic lessons learned since launching With Clarity | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

    • 32 min
    Episode #4: Iris Chan, Partner & International Client Development Director at Digital Luxury Group (DLG)

    Episode #4: Iris Chan, Partner & International Client Development Director at Digital Luxury Group (DLG)

    Chinese luxury consumers are now the worldwide engine for global growth in spending on high-end goods. They make up a third of the global luxury goods sector, and projected to rise to 40% by 2025. Despite a thriving luxury market, many Western brands are reluctant to enter the Chinese market for a variety of reasons. In this episode of The Luxury Item, Iris Chan, partner and international client development director at Digital Luxury Group, talks with Scott Kerr about how luxury brands can unlock their potential in China -- what they need to know, and how to get started. Chan talks about why China's appetite for luxury isn't waning any time soon, how the BAT companies (Baidu, Alibaba, and Tencent) control most of the digital content in China, and navigating the power of social networking and service platform WeChat. Plus: How brands should work with KOLs (Key Opinion Leaders), young Chinese consumers powering the global luxury market, and Singles' Day madness | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

    • 42 min
    Episode #3 [Disruptor Spotlight]: Mirjana Perkovic, Founder & CEO of LookStyler

    Episode #3 [Disruptor Spotlight]: Mirjana Perkovic, Founder & CEO of LookStyler

    This is the first special "Disruptor Spotlight" episode from The Luxury Item. These shows will feature founders of startups disrupting how we consume luxury goods and services. In this episode, Scott Kerr speaks with LookStyler Founder & CEO Mirjana Perkovic about how the four-year old global styling platform is disrupting the way international luxury travelers shop. Perkovic talks about how she started LookStyler after seeing an opportunity in the growing fashion tourism market. She also shares some of the biggest trends in luxury travel, the hottest up-and-coming global shopping destinations, and the unique demands of Millennial travelers. Plus: How she's working with local partners in China to develop Hong Kong and Shanghai as shopping meccas. Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

    • 27 min

Customer Reviews

gyown ,

Very insightful.

This podcast tell us what is out there from experts in how to market luxury items.

spudster9 ,

Insightful and Enjoyable!

Scott's interviewing blends an informed wisdom and curiosity -- and that yields great insights from his guests. Have loved listening to every episode produced so far. Keep it coming!

nycexecutive ,

A much needed podcast

The trailer sounds great. The luxury industry needs a marketing-facing podcast.

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