The Make Things That Matter One: Andrew Skotzko, Growth Hacking, and Product As Value Creation

Andrew Skotzko reflects on his unexpected journey into Product Management. Initially a Marketer and Growth Hacker, Andrew delved into the realm of quantitative and experimental marketing strategies, which ultimately resulted in a transition into a full-stack Engineer. Discovering Product Management along the way, he joined Chill.com and later contributed to Pebble's e-commerce system. Focusing on growth-oriented Product Management, Andrew explains the concept of growth hacking and the pursuit of the "aha moment." He eventually shifted to "core" Product Management, where he now highlights the value creation process, understanding users' needs, and enabling progress in their lives.