8 episodes

Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.

The Maker Marketing Podcast Laura Benjamin

    • Business
    • 5.0 • 8 Ratings

Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.

    MM008 - Leveraging Audience Relationships with Samantha Forehand

    MM008 - Leveraging Audience Relationships with Samantha Forehand

    Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.

    • 18 min
    MM007 - Creating an Industry Community with Kevin Sofen

    MM007 - Creating an Industry Community with Kevin Sofen

    Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission - and ended up evolving their entire industry in the process.

    • 29 min
    MM006 - Manufacturer Strategic Mix

    MM006 - Manufacturer Strategic Mix

    On this episode, I speak with Eric Boud of Rover Manufacturing Consulting. While I was originally interested in speaking with him due to his experience in helping manufacturers outsource to China, we touched on everything from the benefits of outsourcing vs insourcing, general marketing practice, and even how your HR and staffing efforts can be more effective in a competitive marketplace. You can learn more about Eric and Rover Manufacturing at rovermfg.com.

    • 41 min
    MM005 - Influencing Industry Mindset

    MM005 - Influencing Industry Mindset

    This week, Laura talks with Rose-Marie Brandwein about the RAPID Institute and Process Intensification, and how they work to become a thought leader in their customer's industry.

    • 28 min
    MM004 - Decoding Customer Stories with Jack Wilson

    MM004 - Decoding Customer Stories with Jack Wilson

    On this episode, Jack Wilson of Box Latch Systems talks about the importance of listening to customer stories and taking the time to understand what really makes a customer care about your product. More about Jack and Box Latch Systems at https://www.boxlatch.com

    • 24 min
    MM003 - What Should I Do at Trade Shows??

    MM003 - What Should I Do at Trade Shows??

    On this episode, I answer a question I've heard from listeners and clients this week, and do a deeper dive into how YOU can get better results from your trade shows.

    • 31 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

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