The Marketer's Toolkit for Go HighLevel

Tom Bristol
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The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use. At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit. Known for his out-of-this-world support, rapid innovation, and uncanny ability to solve GHL’s most frustrating gaps, Tom has become a beloved creator in the GoHighLevel community. His Toolkit gives SaaS builders and agency owners the edge they need to rise above the noise. In each episode, you’ll hear real stories from Toolkit users—creative founders, niche SaaS pros, and accidental agency owners who turned a system into a sustainable business. From intuitive dashboards for neurodivergent users to automated onboarding that scales with heart, these stories show what’s actually possible inside HighLevel. 🎧 Hosted by Virginia Scheuer, co-creator of the In the Spotlight YouTube series and long-time Toolkit power user. Whether you're building a SaaS from scratch or refining your white-label GHL experience, this podcast delivers clarity, community, and copy-paste strategies you won’t find anywhere else. Brought to you by The Marketer’s Toolkit

Episodes

  1. The $5,000 Easy Button: GoHighLevel Made Simple with Marketer’s Toolkit

    AUG 20

    The $5,000 Easy Button: GoHighLevel Made Simple with Marketer’s Toolkit

    🚀 In The Spotlight: Bonnie & Elizabeth of Automation Blueprint What if one button could transform the way you and your clients work inside GoHighLevel? In this episode of The Marketer’s Toolkit: In The Spotlight, Bonnie and Elizabeth share how they built a thriving agency with Toolkit as their very first investment — and why they call it their “$5,000 Easy Button.” From duct-taped solutions to white-glove client experiences, they walk us through the tools, strategies, and mindset shifts that have made their automation agency a success story. If you’re a SaaSpreneur or agency owner looking to save time, wow your clients, and unlock hidden features in GoHighLevel, this episode is packed with ideas you can implement today. ⏱️ Timestamps / Chapters 00:00 – 3 truths about Marketer’s Toolkit 03:56 – Meet Bonnie & Elizabeth 07:37 – From tech + wellness to agency founders 10:43 – Toolkit as first agency purchase 11:06 – The $5,000 Easy Button (Quick Editor) 13:36 – Beyond the button – Theme Builder & workflows 17:16 – Quick Editor demo in action 19:36 – Custom buttons & client dashboards 22:09 – Recap form workflow (white-glove support) 23:48 – Personal automations that save time 27:18 – Advanced workflows (autofill & staff tools) 32:15 – Branding with Theme Builder 37:27 – Client growth & success stories 39:33 – Closing thoughts Check this out! https://themebuilder.themarketerstoolkit.com/ Already in the Markter's Toolkit? Grab an Optimazation call and see how we can continue to enhance your Agency! https://go.thetoolkit.io/widget/bookings/toolkit-optimization

    40 min
  2. 💥 From Burnout to a 6-Figure Brand | Kaila Love on No-Code SaaS with The Marketer’s Toolkit for Go Highlevel

    AUG 7

    💥 From Burnout to a 6-Figure Brand | Kaila Love on No-Code SaaS with The Marketer’s Toolkit for Go Highlevel

    Feeling stuck at the six-client ceiling? Drowning in duct-taped dashboards and branding chaos? In this episode of In The Spotlight, you’ll meet Kaila Love—rapper, educator, and award-winning agency founder—who built a six-figure SaaS serving 100+ artists across 6 countries using The Marketer’s Toolkit inside Go HighLevel. What started with burnout became a breakthrough. Kaila shares exactly how she streamlined onboarding, simplified no-code dashboards, and created an artist-friendly SaaS brand that feels like magic (but runs like clockwork). 💡 What You’ll Learn: How Kaila used HighLevel + Toolkit to build a scalable, niche SaaSHer onboarding flow that converts without confusing her clientsDashboard design tricks using custom values (no curly bracket trauma here 😅)How to tier your offers and upsell with locked featuresBuilding with love: using language, UX, and visuals that feel humanBonus: See Kaila’s no-code AI platform + live demo of BritBot! 🤖⏰ Timestamps: 00:00 – Meet Kaila: From ESPN Features to Agency Builder 01:40 – Hackathon Wins, Amazon Pitching & Outside Lands 🎉 02:25 – The Music Industry Pain That Led to HighLevel 04:00 – The Night She Started Her Agency at VeeCon 04:44 – Why She Waited 1.5 Years to Launch—Until It Felt Right 05:40 – Simplifying UX for Artists with The Marketer’s Toolkit 06:33 – ✨ Dashboard Magic: Custom Values Without Code 08:10 – The Color Picker That Made Her Clients Say “Wow” 09:12 – Why “Curly Brackets” Scared Her Artists 😱 10:36 – Her #1 Advice for New SaaS Agencies 11:37 – From ACL Surgery to Self-Taught Automation Queen 12:42 – The Toolkit That Changed Everything 13:28 – The Secret to Standing Out in a Sea of GHL Clones 14:35 – Kaila’s New AI Platform: The AI Homegirl 16:45 – Live Demo: BritBot, the No-Code AI Widget 18:39 – Updating AI Agents via Google Docs (Genius!) 19:49 – 🎯 Using Locked Features to Sell Tiered Plans 21:45 – The Power of Language Customization in UX 22:08 – Her 13-Year-Old Niece Built in HighLevel! 23:09 – How She Discovered the Toolkit 24:21 – “Don’t Touch Anything!” – The Artist-Safe Funnel Build 25:09 – Turning Funnels into $5 Downloads, Not Streams 26:29 – Email Sequence: Nurture. Story. Offer. 27:14 – Client Feedback: From 5 Tools → 1 Powerful Platform 28:08 – Why Custom Values Were Her Line in the Sand 29:22 – Tom (the Creator) = Wizard Status 🧙 30:32 – Where to Find Kaila, the AI Homegirl, Rapper & Educator 🌐 New to The Toolkit? Build stunning, scalable SaaS platforms with the tools Kaila swears by: 👉 themarketerstoolkit.com 🗓 Already using it? Book your free optimization call: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

    32 min
  3. Scale Fast and Stay Sane | Will Winter on Go HighLevel, Automation & The Marketer’s Toolkit

    AUG 7

    Scale Fast and Stay Sane | Will Winter on Go HighLevel, Automation & The Marketer’s Toolkit

    Scaling a white-label SaaS with Go HighLevel? You’re not alone—and you're in the right place. In this episode of In The Spotlight, Will Winter, COO of Agent CRM, breaks down how his team scaled to serve thousands of insurance agents using GHL, The Marketer’s Toolkit, and smart automation workflows. From streamlining onboarding to taming the chaos of A2P 10DLC compliance, Will shares the exact systems and strategies that power their SaaS infrastructure—and how you can do it too. 💡 What You’ll Learn: How to scale a white-label SaaS with Go HighLevelClient onboarding automations that actually reduce churnToolkit features like custom values, smart forms, contact buttonsA2P 10DLC tips to stay compliant and protect SMS deliverabilityHow to train your team + build systems that scale without burnoutThe mindset shift from passive SaaS dream to sustainable growth⏰ Timestamps: 00:00 – Intro to Will + Agent CRM’s SaaS Journey 04:29 – Why Agent CRM Adopted The Marketer’s Toolkit 06:12 – SaaS Scaling Pains: The Problem with Onboarding 07:40 – Customizer Walkthrough: Automate Branding for Sub-Accounts 10:43 – Saving Time with No-Code Tools + Custom Values 12:50 – A2P 10DLC Registration: Avoiding Common Rejections 17:37 – Debunking the Passive SaaS Myth 19:44 – Training Modules + Pop-Ups for GHL Onboarding 24:11 – How Pop-Ups Increased Feature Adoption + Awareness 27:00 – Contact Buttons = Automation Magic for SOP Tracking 32:48 – The Branding Offer That Won 70+ Sub-Accounts 35:18 – Will’s #1 Success Metric: Team Development 38:26 – Where to Follow Will: @AgentCRM | @WillJWinter 39:49 – Final Thoughts + GHL Advice for SaaS Builders 📲 Connect with Will Winter: Instagram: @WillJWinter YouTube: Agent CRM 🌐 New to The Toolkit? Explore automations, onboarding tools, and branding solutions for Go HighLevel: 👉 themarketerstoolkit.com 🗓 Already a user? Book your free optimization call here: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

    40 min
  4. 🙋🏼‍♀️More Customers ↘️ Less Churn | Build Better SaaS with The Marketer’s Toolkit with Glenn Wasserman

    AUG 7

    🙋🏼‍♀️More Customers ↘️ Less Churn | Build Better SaaS with The Marketer’s Toolkit with Glenn Wasserman

    In this episode of In The Spotlight, longtime software pro Glenn Wasserman breaks down how he built a custom SaaS platform without burning out or hiring a full development team. If you're losing customers, juggling too many disconnected tools, or trying to scale your SaaS without duct tape and overwhelm—this one’s for you. Glenn shares how he used The Marketer’s Toolkit to: Reduce churn by improving user experienceIntegrate complex systems like CRMs, eBay, and inventory softwareBuild scalable, niche-focused workflowsStrike the balance between customization and sustainabilityWhether you're an agency owner, SaaS founder, or tech-savvy integrator, you’ll get real-world insight into building better systems with less friction. 💡 What You’ll Learn: Why churn is often a friction problem, not a product problemHow to scale without burning out your dev team (or yourself)Toolkit strategies for syncing with external softwareGlenn’s advice for turning agency skills into scalable SaaSWhy support, not just features, is the edge⏰ Timestamps: 00:00 – Why Tools Alone Aren’t Enough (Support + Strategy Matters) 00:45 – Glenn’s Story: From 1985 Software Sales to SaaS CEO 03:48 – What Glenn Uses Inside The Marketer’s Toolkit 05:22 – CRM + Operations Software Integration Example 06:18 – Core Philosophy: Reduce Friction, Reduce Churn 10:45 – Toolkit in Action: One-Click Sync to Partner Software 12:14 – Expanding Toolkit Use Across Niches 14:24 – Customization vs. Scalability (Striking the Balance) 16:01 – Wildest Integration: eBay + CRM + Inventory System 17:34 – Advice for Agencies Dreaming of Building SaaS 19:11 – Real Talk: Know Your Business, Play to Your Strengths 21:05 – Why Tom’s Toolkit Stands Out 24:48 – Product Support That Actually Supports 26:16 – Triple Threat: Great Tool, Great Guy, Great Support 📞 Want to see what’s possible with The Marketer’s Toolkit? Explore the tools, templates, and integrations designed to help you scale smarter: 👉 themarketerstoolkit.com 🗓 Already a user? Book your free optimization call here: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

    28 min
  5. $0 Ad Spend SaaS – Go HighLevel & Marketer’s Toolkit Secrets with Jake Cross

    AUG 7

    $0 Ad Spend SaaS – Go HighLevel & Marketer’s Toolkit Secrets with Jake Cross

    In this episode of In The Spotlight, Virginia sits down with real estate investor turned accidental SaaS builder Jake Cross, who scaled a HighLevel-based platform without spending a dime on ads. Jake reveals how he used The Marketer’s Toolkit Theme Builder, Location Groups, and the built-in Customizer to craft a sticky, white-labeled SaaS that clients love — and talk about. 💬 Whether you’re building for real estate, M&A, or just looking to bootstrap your own GHL SaaS, Jake shares proven, zero-cost strategies to grow, support, and scale smart. 💡 What You’ll Learn: How Jake turned his internal GHL build into a SaaS empireHis exact toolkit stack for real estate + agency clientsOrganic growth secrets (no paid ads — ever)How to use Location Groups + Theme Builder for niche brandingWhen to use custom code vs Toolkit toolsWhy community and client support are the real differentiators⏰ Timestamps: 00:00 – Intro: Meet Jake Cross 01:00 – How Jake Stumbled into SaaS 02:35 – Real Estate to SaaS: The Pivot 04:15 – The Power of Word-of-Mouth Growth 05:28 – How Jake Keeps Clients for Life 06:45 – Why Jake Chose Marketer’s Toolkit 07:35 – Favorite Toolkit Features (Theme Builder, Customizer) 08:10 – Location Groups: Real Example 10:00 – Behind the Scenes: Jake’s Agency Setup 11:15 – Jake’s Advice for New SaaS Builders 12:30 – Pro Tips: Theme Builder vs Custom Code 14:00 – Jake’s Custom Home Screen & Community 15:40 – Hiding HighLevel Distractions 16:15 – What’s Next for Jake & the Toolkit 17:40 – Final Words of Wisdom 📞 Want to see what’s possible with The Marketer’s Toolkit? Explore the tools, templates, and integrations designed to help you scale smarter: 👉 themarketerstoolkit.com 🗓 Already a user? Book your free optimization call here: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

    18 min
  6. Add your Custom App to Go HighLevel with Allan Simmons

    AUG 7

    Add your Custom App to Go HighLevel with Allan Simmons

    In this episode of In The Spotlight, Virginia sits down with tech-savvy trailblazer Allan Simmons, who started building custom apps before GoHighLevel was even a thing. Now, Allan merges his custom development expertise with The Marketer’s Toolkit Theme Builder to deliver a fully branded SaaS experience inside HighLevel — no code, no confusion, just pure client wow-factor. Whether you’re a SaaS founder, white-label strategist, or agency owner, Allan shares real-world strategies to help you stand out, protect your IP, and scale smart. 💡 What You’ll Learn: Why Allan transitioned from Infusionsoft to HighLevelHow to build niche client portals with the Theme BuilderWays to connect offline services with online automationsProductivity tips using ADHD-friendly tools like Pabbly⏰ Timestamps: 00:00 – Intro: Meet Allan Simmons + In The Spotlight Series 01:18 – Allan’s Bespoke App: How He Built a System Before the Internet 02:34 – Moving from Infusionsoft to HighLevel 03:23 – How Allan Uses GetBookedUp + The Marketer’s Toolkit 05:05 – Smart Buttons & Automations for Non-Tech Users 07:06 – How Technicians Use the Custom Portal 09:06 – Favorite Features for Non-Techie Clients 10:04 – Allan’s Advice for Niche SaaS Creators 11:43 – How Allan Designs Snapshots for Different Client Types 13:23 – Connecting Offline & Online Systems with HighLevel 14:21 – Hidden Menus, Custom Labels & Protecting IP 17:00 – Allan’s Favorite Productivity Tools (Pabbly + ADHD Planner) 18:35 – Sneak Peek: Allan’s Rug Dashboard Project 19:33 – Closing Thoughts & How You Can Do It Too Interested in the Toolkit Check it out!: themarketerstoolkit.com 🗓 Already in the Toolkit? Book your free optimization call to make the most of your HighLevel setup: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

    20 min
  • 6 Episodes

About

The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use. At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit. Known for his out-of-this-world support, rapid innovation, and uncanny ability to solve GHL’s most frustrating gaps, Tom has become a beloved creator in the GoHighLevel community. His Toolkit gives SaaS builders and agency owners the edge they need to rise above the noise. In each episode, you’ll hear real stories from Toolkit users—creative founders, niche SaaS pros, and accidental agency owners who turned a system into a sustainable business. From intuitive dashboards for neurodivergent users to automated onboarding that scales with heart, these stories show what’s actually possible inside HighLevel. 🎧 Hosted by Virginia Scheuer, co-creator of the In the Spotlight YouTube series and long-time Toolkit power user. Whether you're building a SaaS from scratch or refining your white-label GHL experience, this podcast delivers clarity, community, and copy-paste strategies you won’t find anywhere else. Brought to you by The Marketer’s Toolkit

Information

  • Creator
    Tom Bristol
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2025 The Marketer’s Toolkit for GoHighLevel

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