The Marketing Agency Leadership Podcast

Kevin Hourigan
  • 5.0 (19)
  • MARKETING
  • CADA SEMANA
The Marketing Agency Leadership Podcast

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

  1. 11 DIC

    Inside Superdigital’s “Anti-Agency” Approach With Biz Hennigan

    Biz Hennigan is a Partner and General Manager at Superdigital, a creative agency known for shaping brand identities and producing engaging content for notable clients like Microsoft Xbox. With over 15 years of experience, Biz has leveraged her deep understanding of consumer behavior to achieve significant growth for Superdigital, including leading the agency's efforts in managing Xbox's global TikTok channel. She is known for her unique “anti-agency” approach, which focuses on strategic insight, agile creativity, and exceptional client service.

    22 min

  2. 11 SEPT

    Building a Global Agency From the Ground Up With Tim Kelsey

    Tim Kelsey is the Managing Director of Pronto Marketing, a web development and marketing agency specializing in building, supporting, and promoting WordPress websites for small businesses. Over his 14-year tenure at Pronto, he has grown from an entry-level role in SEO to now overseeing a diverse team of over 90 members spanning Central and South America and Southeast Asia. With experience in customer service, strategic planning, and executive leadership, Tim leads with a strong focus on company culture and a commitment to empowering team success.

    26 min

  3. 28 AGO

    Unlocking the Secrets to Agency Growth With Marcel Petitpas

    Marcel Petitpas is the CEO and Co-founder of Parakeeto, a consultancy dedicated to optimizing agency profitability. With roles such as Head Strategic Coach at Dan Martell and former COO at Gold Front, he leverages his experience as a strategic coach and consultant to aid agencies and SaaS in operational and profitability optimization. As a sought-after thought leader and host of the Agency Profit Podcast, Marcel shares actionable insights on service business mastery.

    32 min

  4. 31 JUL

    Agency Growth Secrets With Leeann Leahy

    Leeann Leahy is the CEO of The VIA Agency, an independent creative agency based in Portland, Maine. With a background in account planning and strategy, Leeann transitioned into agency leadership, championing creativity, fun, and strategic thinking in her approach to advertising. Her commitment to innovation and employee engagement has propelled VIA to the forefront of the creative agency landscape. Recognized for fostering a vibrant culture, driving brand value, and nurturing talents, the agency has earned numerous accolades, including Ad Age's Best Place to Work and 2019 Small Agency of the Year.

    32 min

  5. 19 JUN

    Strategies for Smarter Agencies With Jason Therrien

    Jason Therrien is the Founder and CEO of thunder::tech, an integrated marketing agency specializing in digital marketing, brand strategy, and advertising. Since 1997, he has been an entrepreneurial force in the Great Lakes region, creating impact as an investor, board member, and civic volunteer. His dedication to problem-solving and value-driven relationships has led thunder::tech to thrive for over 25 years. A proud John Carroll University graduate, Jason is a sought-after speaker on marketing trends and an active community volunteer serving on the boards of multiple nonprofits.

    26 min

  6. 5 JUN

    Mitigating the Legal Risks of AI Content With Sharon Toerek

    Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licensing, brand protection, social media, and advertising compliance. She is a sought-after speaker at top industry events, including INBOUND, Content Marketing World, and MAGNET Global Agency Network, empowering professionals to recognize legal risks and uphold their rights. Recognized for her contributions, Sharon was inducted into The American Advertising Federation (AAF) Cleveland Hall of Fame in 2019, cementing her legacy as a trailblazer in legal advocacy and community leadership.

    37 min

  7. 22 MAY

    Adapting Agencies for the Social-Centric Era With Jason Mitchell

    Jason Mitchell is the CEO and Co-founder of Movement Strategy, a forward-thinking social media marketing agency that began in his college dorm room. With expertise in emerging technologies and social platform trends, Jason guides his agency in leading social-centric branding initiatives for high-profile clients such as Netflix, Amazon, and Warner Brothers. Standout projects include branding for Yellowjackets and The Boys for Amazon Studios and the innovative launch of Looney Tunes on TikTok. Jason’s thought leadership extends to writing for prestigious publications such as Adweek and Ad Age, and he has been recognized as a top Metaverse advertising agency leader by Business Insider.

    25 min

  8. 8 MAY

    Data-Driven Entrepreneurship: Insights From Luke Komiskey

    Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, helping organizations make faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.

    30 min
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Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

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