63 episodes

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

The Marketing Architects Marketing Architects

    • Business
    • 4.8 • 25 Ratings

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

    What Does Psychology Tell Us About Marketing?

    What Does Psychology Tell Us About Marketing?

    Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influence is a marketing and sales bestseller.

    Whether you realize it or not, psychological principles are applied in marketing all the time. This week, Elena, Angela, and Rob are reviewing the six psychological lessons found in Dr. Cialdini’s classic book. They cover how marketers can use these principles for good (not evil) and how they show up in everything from customer reviews to subscription models.

    Topics covered:   
    [01:30] The history of Influence at Marketing Architects[03:30] Why we feel obligated to return favors[06:00] How consistency shows up in subscription models[10:00] The power of social proof[12:30] Everyone is more influenced by people they like[16:30] How authority affects buying decisions[18:45] Why scarcity increases desirability 
     





    To learn more, visit marketingarchitects.com/podcast 
     

    Resources: 
    2016 Forbes Article: https://www.forbes.com/sites/ajagrawal/2016/06/02/why-every-marketer-should-read-influence-the-psychology-of-persuasion/?sh=4c73d5b56d0c 
     

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    • 24 min
    Nerd Alert: The Sound of Brands

    Nerd Alert: The Sound of Brands

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob explore why some brand names are better than others. Like how the rhythmic and repetitive sounds of names like Coca-Cola, Kit Kat, and Lululemon can sway our feelings and decisions to buy.

    Topics covered:   
    [00:54] “The Sound of Brands”[02:23] How to choose the right brand name[04:48] Ice cream and... cat litter?[05:56] How suppressed emotions affect brand name reactions [06:35] How much rhyme is too much?[07:00] Positive effect and sound repetition make a difference




    To learn more, visit marketingarchitects.com/podcast 


     

    Resources: 
    Argo, Jennifer & Popa, Monica & Smith, Malcolm. (2010). The Sound of Brands. Journal of Marketing - J MARKETING. 74. 97-109. 10.1509/jmkg.74.4.97.   
     

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    • 9 min
    Marketing for the Future

    Marketing for the Future

    How much has marketing really changed in the last decade? It might not be as much as you think.

    This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI developments. But they’re also talking about what doesn’t change. And how marketing for the future is sometimes about focusing on fundamentals. 

    Topics covered:   
    [01:15] Some marketing fundamentals never change[04:00] How AI is transforming advertising and creative[08:00] How to keep up with AI’s evolution[09:00] Gen Z’s impact on marketing trends[14:00] Why AR/VR is overhyped for marketers right now[17:00] How top-performing ad formats are moving to short-form video[20:00] Would you rather travel to the future or the past? 
     






    To learn more, visit marketingarchitects.com/podcast 
     

    Resources: 
    2023 Wizard of Ads Article: https://wizardofads.org/the-fundamentals-that-remain/
     

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    • 22 min
    Nerd Alert: Nostalgia in Advertising

    Nerd Alert: Nostalgia in Advertising

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob are going back in time... sort of. They’re covering nostalgia, what it is, and why it’s become a common and highly effective tool in advertising.

    Topics covered:   
    [00:45] “An Involvement Explanation for Nostalgia Advertising Effects”[01:00] How some people are extra susceptible to nostalgia[02:00] What is nostalgia?[03:30] Three types of nostalgia[07:00] Why is nostalgia so effective in advertising?[10:00] The connections between nostalgia, likeability, and memorability 







    To learn more, visit marketingarchitects.com/podcast 
     

    Resources: 
    Muehling, Darrel & Pascal, Vincent. (2012). An Involvement Explanation for Nostalgia Advertising Effects. Journal of Promotion Management. 18. 100-118. 10.1080/10496491.2012.646222.  
     

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    • 11 min
    B2B Marketing Hard Truths with Peter Weinberg

    B2B Marketing Hard Truths with Peter Weinberg

    At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pretty important...

    In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The B2B Institute from LinkedIn. They’re talking about the contrarian ideas Peter researched and popularized during his time at LinkedIn, including the 95-5 rule, why tight targeting isn’t always the right choice, and the role of creativity in B2B marketing. Stick around, and you’ll even get a sneak peek at what Peter’s doing next! 

    Topics covered:   
    [00:30] Introducing Peter Weinberg[04:30] How the 95-5 rule leads B2B marketing strategy[08:00] Broad vs narrow targeting for B2B[12:00] Why top-of-funnel and brand matters for B2B[14:00] How should B2B marketers think about TV?[19:00] The state of marketing effectiveness in the US[25:30] What’s next for Peter?
     






    To learn more, visit marketingarchitects.com/podcast 
     

    Resources: 
    The B2B Institute Article: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule

     
    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    • 27 min
    Nerd Alert: Is TV Still Effective?

    Nerd Alert: Is TV Still Effective?

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob are talking all things TV advertising. There have been plenty of marketers announcing “TV is dead” over the last decade, but what does research say about TV’s effectiveness today?

    Topics covered:   
    [00:45] “Effectiveness and Efficiency of TV’s Brand-Building Power”[03:00] What is a gross rating point (GRP)?[04:00] A 30-second TV ad is just as effective today as in the 1980s[05:00] Does spot length impact effectiveness?[07:00] Traditional marketing should still be a focus[08:00] How pretesting makes in-market campaigns more successful 

     



    To learn more, visit marketingarchitects.com/podcast 
     

    Resources: 
    Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review 
    Frank Findley, Kelly Johnson, Douglas Crang, David W. Stewart 
    Journal of Advertising Research Jun 2020, JAR-2020-011; DOI: 10.2501/JAR-2020-011 
     

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    • 10 min

Customer Reviews

4.8 out of 5
25 Ratings

25 Ratings

Susan_9 ,

Data-based discussions on diverse topics

Every episode is full of entertaining banter and thought-provoking hot takes about marketing effectiveness, trends, and news. The episodes cover diverse topics and have a range of interesting guests, too. What I appreciate most is that these discussions are firmly grounded in data, research, and real-world observations. A great podcast to listen to if you’re looking to parse through all the marketing hype that’s out there!

GA bostock ,

Refreshing view!

I’m so happy to find a podcast that operates on data instead of hype. A useful addition to my marketing database. Well done!

Richard40 ,

Insightful Marketing Leadership Show

I’m so glad I stumbled onto this podcast. Such good convos as a “younger” leader; just a breath of fresh air to my day which is already helping me see things differently!

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